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Central Cee Shares Melodious New Video Single “Let Go”

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Central Cee has reached a truly poignant moment in his career, with high anticipation around his every move. Having just concluded the UK and EU leg of his “Still Loading World Tour” with a sold-out and critically lauded moment at Alexandra Palacein London (live streamed by Amazon), as well as fronting the new Jacquemus “Neve World” Winter campaign, Cench has returned with an undeniably addictive new single: “LET GO”. Sampling the hit single “Let Her Go” by Passenger, which was released a decade ago, the new offering is steeped in a warm nostalgia, whilst also marking a groundbreaking moment in this young artist’s catalogue of music. 

Long-term fans will recall a time when Cench sang as a default. On “LET GO”, available everywhere now, the West London hailing musician is back to serenading his fans. It’s a love song at its core; but it’s also a stark reminder that Central Cee does not adhere to the rules. Constantly adapting; constantly changing, he is an inimitable talent who on this single, has successfully blended a dulcet and emotive vocal with his instantly recognizable rap flow. A mysterious character, with each release Central Cee is slowly peeling back the layers of his personality.  “I need something a lot more fulfilling,” he explains, while discussing love as “quantum physics” and admitting “I don’t know how we got in this mess.”

Stream “LET GO”: https://cench.lnk.to/LET-GO

“LET GO” is accompanied by an impromptu video, shot spontaneously pre-show at Alexandra Palace on November 22nd, by long-term collaborator Kunography. The single is at moments a return to Cench’s more heart-felt releases, such as “Commitment Issues” and platinum viral hit “Obsessed With You,” but also occupies an entirely new space. It’s a developed sonic and an undeniable earworm. 

Watch “LET GO”: https://youtu.be/BqucGvLxrEk

“LET GO” follows surprise drop No More Leaks, which also saw the creation of the ‘Live Yours’ youtube channel – the visual home of Central Cee’s record label of the same name, which will highlight different musical artists from across the globe. Featuring tracks “One Up,” “Bumpy Johnson,” and the raw and open “Chapters,” the EP was a defiant statement of intent in the face of those who have been leaking Cench’s music. 

Earlier this year, Cench took over the summer airwaves with his global viral smash single “Doja“, a track that saw him become the first ever UK artist to have a video directed by the iconic Cole Bennett, and hosted on the Lyrical Lemonade YouTube channel. Since then, “Doja” has racked up over 350 million global streams and Cench has become the first UK artist to have the most streamed hip hop track globally on Spotify in one week. “Doja” also landed at #2 debut on the UK Official Charts, and has since declared Central Cee as the first UK Solo artist to gain a platinum single in France. 

Central Cee is the UK’s hottest and most followed rapper, with a social audience of over 10 million, and an awe-inspiring 2.5 Billion global artist streams. This year, he became the first UK rapper to reach 1 Billion streams in a year on Spotify. Transcending the UK rap scene, 65% of Central Cee’s fans are outside of the UK, with him regularly charting across the globe. His recent LA Leakers freestyle has become the second most viewed on their youtube channel this year.

At the top of 2022, Central Cee whipped up a frenzy with the release of his critically acclaimed 23 mixtape – a project that debuted at Number 1 in the UK official charts, and followed on from 2021’s Wild West, which was the highest selling British debut project of the year. 

Without a doubt the biggest name in UK rap of the current moment, Central Cee is impossible to ignore. 

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Ann-Derie Releases “Maximum Capacity”

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Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.

Check it out!

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Chey Delivers Amazing Freestyle On Sway’s Universe

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Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.

Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.

Watch below.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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