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Bhu$$ Shares New Visual – “Composure”

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“Music is about building genuine relationships to me and keeping them strong. People change [and] some stay the same.”

That’s what it’s all about for Bhu$$, a Compton-based rapper with his eyes set on more. Not only for his sound, but for his success in the business. Don’t let the rapper title fool you, Bhu$$ wants be the player and the coach in rap. Forward thinking, he sees himself one day owning a label and putting his own tours/shows together. It’s an idea that he began to create for himself once serious started to consider doing it professionally. His upbringings gravitated to him to music early on, being in the choir for a number of years growing up. But it wasn’t until his sophomore year in college that had his mind set on it. 

His sound’s self-described as “melodic rap”, which enables him to really helps listeners feel his thoughts, instead of just hearing them. Combined with his good ear for sounds, the autotune he adds gives his songs a nice texture that brings it all together. It really pops out on songs like his latest single  “Composure”, a reflective groovy track as he pledges to maintain his focus. The emotional sample flip enables Bhu$$ to express his love for the grind, which is exactly how he got his moniker.

“My friends gave it to me. Ive always had a certain friend in me and that made them [want to] nickname it.”

The “Coupe” spitter is coming even harder on his forthcoming project “Huss and Friends 2”, a project that’s a testament to how much he’s grown as an artist. “This second project shows the progression within my sound and how it has evolved me and my peers around me”. Fan will also soon get the chance to see him perform live at this year’s Juneteenth Festival in LA.

Make sure to keep streaming “Composure” below.

Artist To Watch

BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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Artist To Watch

Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Artist To Watch

Josvani Releases New Single “Low Lights” Ahead Of Tour

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Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

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