Music Videos
A.R The Mermaid Releases New Single + Video “Sneaky Link”

Bubbling up to the forefront of the game, rising Memphis rapper, magnetic personality, and visionary rarity A.R. The Mermaid uncovers a brand new single and music video entitled “Sneaky Link.” It notably marks her debut for 300 Entertainment. Listen HERE. Watch the video HERE.
Quirky whistling encircles a bouncy bass line on the track as the hi-hats sizzle. Over this bright backdrop, A.R. The Mermaid drops hilarious (and regrettably relatable bars) as she laments, “I just left my sneaky link house. That bitch can’t keep a secret!” The colorful accompanying visual quite literally brings these lyrics to life as she narrowly avoids being caught on the way out of a mid-morning tryst. Her outsized energy practically pops off the screen, and her quirky fashion sense and scorching style shine in each set piece.
Just coming up for air after a quiet grind, A.R. The Mermaid has buzzed out of Memphis as her city’s fieriest outlier. She has gained traction with the likes of “Let A Ho Play” and freestyles such as “No Motion.” At the same time, she has all the makings of a style icon with the vibrant presentation of a real-life anime heroine.
She’s the ultimate modern Mermaid…
Music Videos
Young Drip 615 Keeps Tennessee Drippin’ with Vol. 2

Tennessee native Young Drip 615 is making waves with the release of Tennessee Drippin’ Vol. 2. Hailing from Cashville, this artist doesn’t just meet expectations—he surpasses them. Known for his ability to blend visionary lyricism with a keen ear for beats, Young Drip 615 takes listeners on an engaging musical journey with his latest project.
As a DJ, Young Drip 615 has access to a plethora of beats, giving him a unique edge in curating his sound. This dual role allows him to be both the “hood philosopher” and the pulse of Tennessee nightlife, rocking DJ sets throughout the week. The experience nurtures his confidence, hones his craft, and strengthens his connection to his audience. Sharing the stage with well-known artists has also given him invaluable insights into what resonates with fans—a skill that clearly shines in Tennessee Drippin’ Vol. 2.
But Young Drip 615’s vision extends beyond music. Tennessee Drippin’ isn’t just a series of volumes; it’s a lifestyle. He’s expanded the brand to include Tennessee Drippin Sauce, a car club that reflects his entrepreneurial spirit. With this venture, he demonstrates a commitment to building a legacy that fuses music, culture, and community.
Young Drip 615 is a rising talent to watch. With his dynamic artistry and growing influence, he’s poised to put Tennessee firmly on the map. Don’t sleep on this Cashville star—his drip is undeniable.
Audio
Omega The Poet, Innanet James, and Tajé explore a wild relationship with a beautiful woman in “Nina Simone”

Now, you think that Omega The Poet’s latest is an ode to the civil rights activist of the same name, but it’s quite the opposite. It’s actually about getting together with an amazing woman that’s just as spectacular. This is a soulful smash featuring Innanet James and Tajé that you don’t want to miss.
Check it out below.
Artist To Watch
Kapri Releases New Music Video “Light Skin Shohei”

“Light Skin Shohei” by Kapri is an undeniable West Coast anthem that resonates with anyone who’s ever had to prove themselves in the face of doubt. Representing his hometown of Santa Ana, California, Kapri channels the essence of the West Coast sound with a bouncy, dark beat crafted by the talented producer FORTWOE. The track is an energetic declaration of self-confidence, with Kapri effortlessly laying down his message of resilience over the heavy, thumping bass and smooth yet sinister instrumentals.
From the moment the beat drops, you know you’re in for something special. FORTWOE’s production is a perfect blend of dark and bouncy, giving the track that signature West Coast feel while providing the perfect backdrop for Kapri’s assertive and charismatic delivery. The beat feels like it could knock in any late-night ride down the Pacific Coast Highway—smooth, confident, and ready to turn heads.
Lyrically, “Light Skin Shohei” is about overcoming obstacles and silencing critics. The song speaks to anyone who has been doubted or overlooked, providing an anthem of empowerment. Kapri’s confident, laid-back flow ensures the message hits home: rise above the negativity and show the world what you’re capable of. The reference to “Light Skin Shohei” even adds an extra layer of personality to the song, referencing the celebrated baseball player Shohei Ohtani and drawing a clever comparison to Kapri’s own rise, much like the athlete’s dominance in his field.
The way Kapri delivers his bars—cool, collected, yet forceful—brings out the track’s anthem-like quality. His cadence locks into FORTWOE’s beat, creating a synergy that feels both personal and universal, making it easy for listeners from all walks of life to vibe with the sentiment of success and determination.
In all, “Light Skin Shohei” is more than just a bouncy West Coast banger; it’s a powerful statement about pushing through adversity and asserting one’s place. Whether you’re cruising through the streets or listening to it at full volume to hype yourself up, this track does more than just entertain—it empowers. With Kapri at the forefront, and FORTWOE behind the boards, “Light Skin Shohei” is a track that’ll resonate for a long time to come.