Artist To Watch
Propho Lotto taps into his artistic instinct with the EP Different Animal Same Beast, Vol 1.
The feeling of raw, authentic and real rap music continues to be lead by the indie artist world. Although a variety of new influences are flooding the scene, one artist isn’t fazed by the constant demand for change. Propho Lotto delivers the enticing EP Different Animal Same Beast, Vol 1; showing fans and music lovers what he is really capable of.
When it comes to a chill, collected yet leathal flow, Propho Lotto is the standard. His effortlessly captivating voice, transports your ears to another place. The Chicago artist proves that the Windy City has so much more to offer outside of drill music. Ironically, Lotto’s sound is almost identical to the West Coast region. No matter the location, his music just hits different and this latest EP only further adds to his melodic essence.
Choosing to use beats that are sleek and clean was a clever play by the Westside native. Although this EP was released in February of 2024, it still has a classic appeal, similar to Dr. Dre’s The Chronic. With just eight tracks, listeners can experience a mellow yet profound experience. A leading single “Mamba Mentality” is the perfect opener setting a slight tone for the project. However, singles like “Eatin”, and “Gone” really shed spotlight on Lotto’s wordplay.
Propho Lotto reminds rap and hip-hop how important it is to always stay authentic. From his welcoming tone, to his detailed words and most importantly that classic album feel, Propho Lotto is a must to add to your playlist. In addition to releasing this EP, he also gave fans the Different Animal Same Beast, Vol 2; on the same day! Listen to the full EP on Spotify below and follow @ProphoLotto on all platforms.
Enlisting Sexyy Red director Suave Films for the Remdolla produced small screen interpretation, Lil $o$o signals a compelling exploration beyond her usual Rap style and leans into the realm of R&B with the release of “Passion.” Following “Enhancements,” the timely track unveils a vulnerable dimension that showcases her versatility as an artist. With emotive lyrics and a smooth melody, “Passion” shines light on a deeper layer of $o$o’s artistry, inviting listeners into a journey of introspection and raw emotion.
In a press statement to Medium Creative Agency about single, the Issa Rae-approved “Florida Girl” reveals: “I love this record because it really shows another side of me. Sometimes, I feel like people are so materialistic or surface level, and I really am starting to see that ‘real’ is rare. I hope to find something deeper than that and that’s what made me put that into my music.”
There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.
The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.
After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, Diem, and SoundsbyBreezy. Guest features come by way of Roc Nation recording artist Bobby Fishscale, XXXTentacion affiliate C Glizzy, Warner Records vocalist Savannah Cristina, and Nelle.
Press play on the HD-clip for “Passion” as well as stream the official audio on your DSP of choice below via Black 17 Media / The Orchard.
Black Skywalker, the rising artist with an undeniable buzz, drops his debut EP, I Need Therapy.
The new project promises to usher in the new era of hip-hop. “Rap music is in a dark place and I came to bring the light,” said Skywalker. “The type of music I make is best described as Outer Space Jedi-level rap shit.”
Black Skywalker and Chris Rosa produced the debut EP featuring the focus track “Pills and Alcohol”. The single describes a man battling depression and anxiety with prescription medicine and champagne.
The EP includes hard-hitting 808s, crackling snares, and spacey synths. “We in Love” is a melodic record with a bouncy bass and drums. However, the lyrics depict a flawed relationship due to social media and porn addiction.
Black Skywalker’s ‘Pain of Letting Go’ has huge production and raw guitar. The lyrics express deep emotion and heartbreak, making the EP’s inspiration very clear.
“Therapy” is a song that touches on the struggles of life and the importance of seeking help. The production is interesting, with dark verses and uplifting hooks. The second verse highlights the benefits of opening up to a therapist and encourages others to do the same.
“Slide with Me” is a standout track from the EP with great production and an infectious hook. It narrates the story of falling in love with the woman of your dreams and has an upbeat vibe that sets it apart from the rest of the EP.
EP delivers a relatable conversation, amazing production, and intentional songwriting. Black Skywalker calls it outer space Jedi-level rap music.
Check out the full EP below.
Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”
In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.
“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.
Lil $o$o Releases New Visual “Passion”
Multifaceted Artist and Professional Athlete Lu’, Shares New Afrobeat Vibes “Over”
Highlighting Earn Your Masters Open Call Winner + Performer
ChinaTownRunner x $tupid Young x Star2 Shares “FWM”
Big Lotion Drops “Green A Go”
Highlighting Earn Your Masters Open Call Winner + Performer
Multifaceted Artist and Professional Athlete Lu’, Shares New Afrobeat Vibes “Over”
Lil $o$o Releases New Visual “Passion”
Video Spotlight: @MollyBrazy tones down the theatrics in “Ion Like You” video
Video Spotlight: @CashKiddMarc Has A Hit With “Pray”
Bay Area Spotlight: @lilunowolfpack Keeps It 100 In “Speak Up”
. @AllStarYoungLee Lets It Out In “Venting”
