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YHIM & Hugo Black Releases New Single “Clap”

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Following a well-received collaboration with Bankrol Hayden, Brooklyn’s own YHIM connects with platinum producer Hugo Black for his latest single “Clap.” Set to live on a yet-to-be-titled EP arriving later this fall, the New York native’s brand new cut is aimed at booty-ful broads looking to have a good time.

In an exclusive press statement given to Medium Creative Agency, the rising rap act reveals: “This track was made with the intent to get women on the dance floor and for me to engage with my fans during live performances. So as long as I accomplish those two things, it did what it was supposed to do.”

YHIM (pronounced Why-Him) is a rapper, songwriter, and producer hailing from East Flatbush in BK. The young versatile artist, whose musical ability goes far beyond his years, has always used music as a form of therapy as well as celebration. When creating, he’s led by his emotions and real-time events that transcend his artistry while helping him engage with fans from all walks of life.

His passion is clearly displayed in his earlier work (‘Y Pacino’ 2019) and his matching work ethic is simply described by his favorite quote, “No time left.” YHIM’s supporters have described his music as witty, influential, and inspiring. Harnessing the ability to remain true to his sound while appealing to Hip-Hop’s new era in addition to his exceptional wordplay has listeners gravitating towards his catalog daily.

Make it “Clap” on your preferred DSP of choice below and watch the music video for “I Want (Remix)” | HERE via Foundation Media/Boss Life Music.

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Artist To Watch

Poeboy K.P. Shares His Latest Album & Music Video “Lightskin, Darkskin”

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In the realm of hip-hop, there’s always a compelling tale of an artist rising from humble beginnings. One such artist is Poeboy K.P., hailing from the small town of Gretna, Virginia. Now, he’s making waves in Nashville, Tennessee, with his latest album, “Amanda’s Son,” featuring hit tracks like “Kountry Boy,” “No Motion,” and “Ain’t See Me Coming,” showcasing his talent and passion for music.

Music has been Poeboy’s focal point since the age of 13. Despite his rural upbringing, his love for recording music led him to Nashville, TN, where he aimed to build his fan base as a music artist and videographer. It was here that he began to forge a name for himself in the industry, driven by an unwavering determination to succeed in music.

Like any dedicated artist, Poeboy is committed to sharing his story. Currently, he’s engaging with blogs to promote his latest music video for his single “Lightskin, Darkskin,” featuring Nashville artist ReggieBDaBoss.

To immerse yourself in Poeboy’s world, simply hit play and follow him on Instagram for updates and insights into his journey.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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Goalden Chyld Unites The Masses With New Album, ‘War Cry’

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Tracks like “Righteous Stepper,” “Savior,” and “Gifted” deliver progressive music advocating for equality. War Cry skyrocketed to #3 on Apple Music, solidifying Goalden Chyld’s mark on the music world.

According to Chyld, listening to the album sparks a sense of purpose and duty to the community. The positive feedback spans all ages and even caught the attention of nonprofits showcasing its impact on children.

“I don’t believe you can listen to this album and not feel some sense of purpose and duty to your community,” he told The Final Call.

He added: “I haven’t received a single negative review. The response has been overwhelmingly positive across all age groups. I’ve received messages from nonprofits showing children engaging with the music, which shows its impact. It’s amazing to see a project resonate so deeply across different segments of our community, reinforcing the need for unity and positive change.”

Raised by a single mother in Chicago, Chyld’s music breaks barriers with its authentic storytelling of struggles and triumphs. With endorsements from hip-hop heavyweights like Shaquille O’Neal and Lil Baby, his popularity soared in 2024, resonating with today’s social climate.

Don’t miss out on the album release events, including a unity concert in Chicago on May 25 and a community tour event in New York City on May 30.

Stream War Cry now and join the movement on social media for updates.

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