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Cam Gnarly Releases “I Don’t Play Bout U”

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San Bernardino, California rapper Cam Gnarly presents the official music video for “I Don’t Play Bout U”, the Du Noise-produced single from Northend Gnarly, his forthcoming album set to also feature production from Asend Beats, Nabeyin, OhGoshLeotus, AudioKing, Waju, Lil’ Power and Skywalker Mike. As the face of the Posi Movement, Cam has performed at SXSW, BrokeLA DIYfest, PayDayLA, and THOPfest, and shared stages with Kendrick Lamar, Dom Kennedy, Curren$y, Casey Veggies, Overdoz, Pac Div & many more. He has a slew of releases under his belt, his most recent being 2021’s Love Really Is EP (stream on Spotify), inspired by the Precious Moments cartoon characters his grandmother used to give his grandfather. Continuing the theme, Cam says “I Don’t Play Bout U” encourages couples to “embrace your history, be lowkey yet intriguing, and remain solid even when faced with challenges.”
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ATAK Releases Demon [Prod. By DJ Plugg]

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West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.

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Music Videos

Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”

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Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.

Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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