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West Memphis’s YTB Fatt Shares New Video for “Pimp Problems”

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YTB Fatt is rising in the Southern rap scene with his slick-talking rhymes and tireless work ethic. Chronicling his experiences in the world’s second-oldest profession, the West Memphis, AR rapper shares Pimp Problems,” a new music video. Creeping over a piano-led instrumental, Fatt offers a masterclass in hustling, teaching a lesson in hood economics with his laid back drawl. In the video, Fatt mobs in the trap with his Bread Gang and Loaf Gang associates, including Moneybagg Yo, counting his cash and scheming on his next bag. “Pimp Problems” is the latest video from Who Is Fatt, therapper’s debut mixtape, which came out earlier this week.

Who Is Fatt paints a picture of YTB Fatt’s past life in his hometown and his efforts to scheme his way out of poverty by any means necessary. Reverberating with the thumping bass that defines rap music from his neighboring Memphis, TN, Who Is Fatt moves confidently from sinister slappers like the Pitchfork-approved “Poppin It Hard” to flex-heavy bangers like “Bet I Whip It” ft. Rob49 to the slinking, lothario-esque Backstabbin.” Home to the street hits Get Back” and Calm It Down” (4.7 million total streams, gaining at 200k per day) plus guest appearances from Big Homiie G (on recent single “Us”) and FTO SettWho Is Fatt is available everywhere via Loaf Boyz Ventures / 10K Projects.

Who Is Fatt is the first full-length project from YTB Fatt, who has been rising steadily in the Dirty South since the beginning of the year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (5+ million YouTube views) and connecting Fatt with Lil Durk on “Rock Out”–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Love album. Since then, Fatt has continued to drop more street hits, including “Get Back,” which boasts over 4.6M YouTube views, and recent single “Us” ft. Big Homiie G (1.1 million views), racking up over 60 million streams across platforms on his catalog in just a few short months. Fatt is currently supporting Moneybagg Yo on his “Larger Than Life Tour,” criss-crossing the country until September 26th.

With his debut mixtape under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

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Artist To Watch

Poeboy K.P. Shares His Latest Album & Music Video “Lightskin, Darkskin”

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In the realm of hip-hop, there’s always a compelling tale of an artist rising from humble beginnings. One such artist is Poeboy K.P., hailing from the small town of Gretna, Virginia. Now, he’s making waves in Nashville, Tennessee, with his latest album, “Amanda’s Son,” featuring hit tracks like “Kountry Boy,” “No Motion,” and “Ain’t See Me Coming,” showcasing his talent and passion for music.

Music has been Poeboy’s focal point since the age of 13. Despite his rural upbringing, his love for recording music led him to Nashville, TN, where he aimed to build his fan base as a music artist and videographer. It was here that he began to forge a name for himself in the industry, driven by an unwavering determination to succeed in music.

Like any dedicated artist, Poeboy is committed to sharing his story. Currently, he’s engaging with blogs to promote his latest music video for his single “Lightskin, Darkskin,” featuring Nashville artist ReggieBDaBoss.

To immerse yourself in Poeboy’s world, simply hit play and follow him on Instagram for updates and insights into his journey.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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Goalden Chyld Unites The Masses With New Album, ‘War Cry’

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Tracks like “Righteous Stepper,” “Savior,” and “Gifted” deliver progressive music advocating for equality. War Cry skyrocketed to #3 on Apple Music, solidifying Goalden Chyld’s mark on the music world.

According to Chyld, listening to the album sparks a sense of purpose and duty to the community. The positive feedback spans all ages and even caught the attention of nonprofits showcasing its impact on children.

“I don’t believe you can listen to this album and not feel some sense of purpose and duty to your community,” he told The Final Call.

He added: “I haven’t received a single negative review. The response has been overwhelmingly positive across all age groups. I’ve received messages from nonprofits showing children engaging with the music, which shows its impact. It’s amazing to see a project resonate so deeply across different segments of our community, reinforcing the need for unity and positive change.”

Raised by a single mother in Chicago, Chyld’s music breaks barriers with its authentic storytelling of struggles and triumphs. With endorsements from hip-hop heavyweights like Shaquille O’Neal and Lil Baby, his popularity soared in 2024, resonating with today’s social climate.

Don’t miss out on the album release events, including a unity concert in Chicago on May 25 and a community tour event in New York City on May 30.

Stream War Cry now and join the movement on social media for updates.

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