Music Videos
YTB Fatt & Rob49 Give Their Word in “Bet I Whip It”
With an abundance of street wisdom and the musicality to bring that knowledge to life, West Memphis, Arkansas’ YTB Fatt is primed for a long, impactful stay in the rap game. Continuing to hustle his way to the top, the Bread Gang Entertainment artist enlists New Orleans native and 2023 XXL Freshman Rob49 for his new video single, “Bet I Whip It.” A hard-nosed trap anthem that compliments each artist’s gritty style and highlights their natural chemistry, the track finds Fatt reflecting on the street life that still hits close to home while taking advantage of his natural gifts to rise above it.
The video for “Bet I Whip It” highlights YTB Fatt’s deep connection to the streets from which he emerged. Flexing big stacks of cash in the middle of a block party with his whole neighborhood surrounding him, Fatt beams as he basks in the love he receives from his community, as they celebrate their hometown hero for putting their city on the map.
Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt burst onto the scene in March 2023 with his debut single, “Shot Off Gumbo,” which quickly climbed to over 4.6M YouTube views with the help of Bread Gang head honcho Moneybagg Yo, who features on the track. In April, Fatt followed up with “Get Back,” which boasts over 4.2M YouTube views, and along with his debut single helped him land major co-signs from artists like Lil Baby, Lil Durk, Rod Wave, and more in recent weeks.
Stay tuned for more from the Bread Gang riser as the summer continues!
Music Videos
ATAK Releases Demon [Prod. By DJ Plugg]
West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.
Music Videos
Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”
Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.
Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.
Artist To Watch
Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album
Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.
Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.
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