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COCHISE HAS IT HIS WAY IN “PERM”, HIS NEW SINGLE

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Backed by an arsenal of artistic flows and a relatable hustle, Cochise returns with Kevin McCallister-inspired visuals for his new track “PERM”; watch the music video HERE. Over a bouncy instrumental marked by Nonbruh and Coldsummer, the tracks finds Cochise boisterously flexin’ about the life of a big stepper: “When I walk in the spot bet I burn it up/ Put the heat to your top then I perm it up.”

“PERM” follows the release for his latest music video for Chivalrry-directed “LONG WAY”, In addition to the video, “Long Way” was launched alongside Cochise’s Rocket League Neon Night campaign which was created in inspiration of the game. Following his previous efforts “COOK UP”, “CRÈME BRULEE” and his sophomore album THE INSPECTION, Cochise continues to elevate in his melodic mastery through every new release. With his spitfire bars and infectious production, the XXL 2022 Freshman’s artistic intuition continues to be a refreshing divergence from hip-hop’s current trends while taking an entirely new approach. 

Stay tuned for much more from Cochise! 

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ATAK Releases Demon [Prod. By DJ Plugg]

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West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.

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Music Videos

Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”

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Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.

Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.

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Artist To Watch

Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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