Music Videos
Olumide Drops More ‘Road To Riches’ With New Video “Toxic In The City”
Olumide’s Road To Riches album has been a non-stop success that continues to keep on giving for the holidays. After delivering the latest hits like “Flip” and “My Bank,” he continues to elevate the album’s momentum with the release of the music video for the album cut “Toxic In The City.” Olumide’s latest is the artist’s favorite track.
“My favorite track from the album,” he says. “It’s so honest, it’s so real. It feels cliche to say, It came from the soul, but it really did come from the soul. It’s just honest words. From the local scene to the nationwide scene, things we all know are toxic in life – how do you not let that affect you?”
Directed by Machina Media, Olumide strolls through the city rapping acrobatic lyrics about being the hottest and always repping the soil over the KILASI-produced track. “Toxic In The City” is joined by a 10-track body of work that comes laced with production by Serigo Cortez, FiveOhTrez, Vicious Varez Visions, Dizzee Beats, and Justin Loring. Road To Riches marks Olumide’s sixth album.
“Toxic In The City” is the perfect origin point for any newfound fan. Road To Riches is available everywhere via PGN Records. For more on Olumide, follow the rising star on social media.
Watch the new video for “Toxic In The City” below, and afterward, stream the full album here.
Music Videos
ATAK Releases Demon [Prod. By DJ Plugg]
West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.
Music Videos
Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”
Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.
Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.
Artist To Watch
Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album
Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.
Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.
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