Music Videos
Rot Ken Puts It On Ice in “Heartless” Video
With a freewheeling sense of melody to complement his organic appeal, Rot Ken has an arsenal of vocal and creative weapons at his disposal. Combatting the adversity he faces, both in the streets and in his mind, Ken shares his latest video single, “Heartless,” produced by Kay, Kid Krono, and Clemsy. Though Ken bursts onto the track, initially scolding listeners who failed to heed the warnings of his cold-blooded demeanor, the strength of “Heartless” lies in Ken’s incremental self-reflectiveness as the track progresses. As Ken contemplates his mission to escape the drugs, guns, women, and reckless individuals that seek to destroy him, it’s clear that his heartlessness comes from the toll the world took on him: “I’m worried ‘bout me/I’m staying focused, gotta stay on my path/I go through things, I’m a human being.”
Though Ken has been away for much of 2022, his presence was still heavily felt. In May, the Internet Money/BoyMeetSpace artist shared Free Me, a 17-track project that showed his range, and demonstrated his singular ability to cut through immersive production with effervescent flows. The Augusta native’s project featured underground hits like “Baby Choppa” (1.6 million Spotify streams), “Heartbreak Kid” (1.7 million Spotify streams), and “Beautiful,” a collaboration with SoFaygo that racked up over 3.6 million Spotify streams. With additional appearances from Kalan.FrFr, Hunxho, and 21 Lil Harold, the 17-track Free Me project is available everywhere now.
Watch “Heartless”
Music Videos
ATAK Releases Demon [Prod. By DJ Plugg]
West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.
Music Videos
Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”
Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.
Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.
Artist To Watch
Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album
Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.
Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.
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