Music Videos
Jay Fizzle Hosts a Paper Route Party in New “Won’t Cost Sh*t” Video
Jay Fizzle floats above Tennessee trap instrumentals, delivering sturdy street stories with a fast-talking flow. Celebrating his success with his chosen family, the Paper Route Empire rapper shares the new video for “Won’t Cost Sh*t.” Riding an atmospheric instrumental and toe-tagging the thudding percussion, Fizzle puts on a master class in flexing like only he can: “So much ice around my neck I coulda bought a ‘Rari/Plus I walk in with my strap, reach for my chain you get it poppin/Got all these racks they think I sold my soul to ‘luminati/They say ‘how he get so rich but he ain’t never went to college’?” In the video, Fizzle shows the world how he moves in Memphis, flashing his racks and his ice, sitting in the front trunk of his purple Tesla, and hosts a raucous party in the city, with guests like PRE brethren Key Glock, PaperRoute Woo, and many others. “Won’t Cost Sh*t” is the latest clip from DonaFizzo, Fizzle’s latest album, following in the wake of the star-studded “Dust Town Livin” ft. Big Scarr & Big Moochie Grape.
Released last month, DonaFizzo finds Jay fitting his flow into unexpected pockets on each stellar instrumental–including beats from heavy-hitters like Bandplay, Ayoza, and Sosa 808–with mutant-like machismo. With a style inspired by his own Master Splinter, Young Dolph, Fizzle’s desire to ascend from the gutter can be felt in every track. From the arcade villain-esque “Nike Check,” to the Mission: Impossible-esque bounce of “50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish.
With a knack for invention embodied in every flow he creates, it’s not hard to see why Jay Fizzle identifies so closely with his favorite purple Ninja Turtle, Donatello. Enlisting Big Scarr and fellow Paper Route Empire artist Big Moochie Grape as his fellow Memphis Mutants, Fizzle shares the new video for “Dust Town Livin” from his recent mixtape, DonaFizzo. The track finds Fizzle laying the groundwork for the trio’s pursuit of the paper, casting Scarr and Moochie as his Leonardo and Rafael with each artist’s unique talents combining to heighten the strength of the team.
DonaFizzo is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 1.8 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key Glock, Big Moochie Grape, Kenny Muney and more.
Watch “Won’t Cost Sh*t” here!
Music Videos
ATAK Releases Demon [Prod. By DJ Plugg]
West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.
Music Videos
Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”
Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.
Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.
Artist To Watch
Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album
Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.
Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.
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