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Lil Rekk Laughs His Haters Off in “Kiddin Me”

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North Philly native Lil Rekk’s laid-back bravado and lyrical authenticity have poised the young riser for a major level-up in 2022. After kicking off the year with his recent project, 1ONE, earlier this month, the Highbridge The Label signee returns to address the critics of his come-up with new visuals for project highlight, “Kiddin Me.” Despite their resentment, Rekk makes it crystal clear that he can handle any hater single-handedly, rapping, “I don’t gotta say sh*t/They know who, it’s me/I’m the main ooter/I don’t need nobody to oot for me.”

The JetpackTV-shot and edited video sees a solitary Rekk posted up on an empty block of the New York streets, pouring water on his iced out namesake chain, and even taking over cashier duties at a local bodega, all the while radiating the cold, coarse confidence of a lone wolf. “Kiddin Me” arrives in the wake of the recent video for “PTSD,” which was released alongside 1ONE, available everywhere via EMPIRE/Highbridge the Label

Born and raised in North Philly, Rekk only started focusing on his musical career in 2019 after he watched one of his friends get into the rap game. Inspired by his friend’s hustle, Rekk found his own footing in the industry and has since released two full-length albums, The Ticket in 2019 and World Plus in 2021. The latter album has found mainstream success with Rekk’s “So So Dangerous” featuring StunnaGambino & YXNGK.A receiving over 2.4 million views on YouTube. Now signed to Highbridge The Label, Lil Rekk is ready to bring his confident and relatable street music to his ever growing fanbase.

With 1ONE, Lil Rekk proved that he’s next out of Philly, and ready to follow his Highbridge labelmates A Boogie and Don Q to stardom in 2022.

Watch “Kiddin Me” here!

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Artist To Watch

Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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Goalden Chyld Unites The Masses With New Album, ‘War Cry’

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Tracks like “Righteous Stepper,” “Savior,” and “Gifted” deliver progressive music advocating for equality. War Cry skyrocketed to #3 on Apple Music, solidifying Goalden Chyld’s mark on the music world.

According to Chyld, listening to the album sparks a sense of purpose and duty to the community. The positive feedback spans all ages and even caught the attention of nonprofits showcasing its impact on children.

“I don’t believe you can listen to this album and not feel some sense of purpose and duty to your community,” he told The Final Call.

He added: “I haven’t received a single negative review. The response has been overwhelmingly positive across all age groups. I’ve received messages from nonprofits showing children engaging with the music, which shows its impact. It’s amazing to see a project resonate so deeply across different segments of our community, reinforcing the need for unity and positive change.”

Raised by a single mother in Chicago, Chyld’s music breaks barriers with its authentic storytelling of struggles and triumphs. With endorsements from hip-hop heavyweights like Shaquille O’Neal and Lil Baby, his popularity soared in 2024, resonating with today’s social climate.

Don’t miss out on the album release events, including a unity concert in Chicago on May 25 and a community tour event in New York City on May 30.

Stream War Cry now and join the movement on social media for updates.

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JS aka The Best Ascends To The Mainstream With New “Single”

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In partnership with Roc Nation’s indie distribution company Equity, DMV multi-hyphenate JS aka The Best liberates his first audio contribution of the new year titled “Single.” Composed of storytelling lyrics centered around doing the self work needed to heal from your past before jumping into a new relationship, the slower tempo Afrobeats track is fused with soulful R&B, Hip-Hop, and elements of Go-Go.

Most known for providing instrumentation to artists like B.o.B., Twista, and Raheem DeVaughn as well as securing notable sync placements with the Washington Wizards, Netflix, and Cartoon Network, JS is just as seasoned in front of the camera as he is in the studio; boasting an acting resume that contains appearances on Hulu’s Wu-Tang An American Saga in addition to commercial spots for Macy’s and Starbucks. Recently tapped as a media personality for both popular gambling sportsbook DraftKings and trending celebrity news outlet The Shade Room, the fresh release finds him living up to his name with vivid colors.

Stream “Single” on your DSP of choice below via Weapon X Evolution and expect matching visuals to be released soon.

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