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R&B SENSATION RINI DELIVERS ANTICIPATED SOPHOMORE EP “ULTRAVIOLET”

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As a torchbearer of the new age R&B movement, RINI turns the page on a new chapter in his sonics with UltraViolet, out now via Warner Records. The 7-track EP takes RINI’s songwriting to the next level – showcasing a never-before-seen tangled mix of confidence and vulnerability from the budding superstar. UltraViolet features the BEAM-assisted “Selfish” and the emotionally charged “Haunt Me,” which was co-written by Sabrina Claudio and Kaveh. 

On the new EP, RINI explains: “This project is really about me stepping out of my comfort zone on all fronts. I’m at a place in my artistry where I’m testing new things, running with every spark of inspiration – and UltraViolet is definitely a product of this.”

Alongside the release of his highly-anticipated sophomore score, the Melbourne-raised crooner shares an accompanying music video for “Pressure.” “[‘Pressure’] is just the perfect vibe out, cruisin’ song to me and I know this can easily be everyone’s favourite,” shares RINI on the staying power behind his new hit. “The whole video kinda feels like what me and the homies would do back home, you know – just go for drives and kick it.”

Directed by Morian Thomas, the video finds RINI chasing after love in a very literal sense as he races downhill towards his favourite person. “When [RINI] played me this song, I told him it ‘felt like a breeze in my hair,’ lol,” as Thomas puts it. “So while we were scheming on this visual, we decided to just combine the two elements – pressure and adrenaline.”

This project arrives on the heels of RINI’s sold-out headlining “Past the Naked Eye Tour,” which kicked off last month (Nov 30) at The Masquerade in Atlanta, GA. The seven-date tour makes landfall across the U.S. in Washington, D.C., New York, Oakland, and more before wrapping up in Los Angeles’ The Echoplex on December 16th. UltraViolet pulls influences from neo-soul and R&B throughout, working funk sensibilities into RINI’s emphatic and melodic songwriting. Floating over instrumentals with his impassioned delivery, and ad-libbed by augmented harmonies, RINI tells the story of his maturation as a man, artist and lover of love in what’s considered to be his most polished work to date. 

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Artist To Watch

Chelsea Pastel Releases New Song “2 Much”

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If sharing the same bill as Rapsody,joining Ebro forApple Music‘s DISCOVERED, catching the attention of HOT 97 as well as iHeartRadio, and being added to TIDAL‘s Hip-Hop: RISING playlist all while consistently releasing quality content wasn’t enough to convince critiques that Cleveland‘s Chelsea Pastel (@chelsea_pastel) is poised to be crowned Rap royalty, her newest release is sure to solidify just that. On “2 Much,” the follow up to “Greener” & “Price Going Up,” the Ohio outlier partners with MajorStage (@MajorStageMusic) to deliver a unique live performance experience that personifies song lyrics “too much talk with no action where I’m from we call it cap.” 

Starting with a powerful intro, “2 Much” explodes into an earthshaking drop, featuring a hook so addictive you’ll be shouting it all day long. Channeling the gritty sound pioneered by acts like Three 6 MafiaA$AP MobFather, and Key!, the song successfully brings nostalgia while putting a fresh twist on the current female rap scene. Recorded in a home studio session amongst friends, the infectious energy of “2 Much” shines through every bar. 

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea began to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include being featured regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Stream the Cassius G-produced accompanying audio on your DSP of choice below via MajorStage andstay tuned for the Miguel Ramos-directed live performance visual.

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DeeYounginn Releases Anticipated Album ‘Glockk Babyy 2’

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DeeYounginn, the up-and-coming rapper from Charlotte, has just dropped his much-anticipated album, “Glockk Babyy 2,” via South Coast Music Group.

https://www.instagram.com/p/C7xgZqop9Wa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

This 10-track album features his latest single, “Right Now,” along with standout tracks like “Hood Trophy,” “Gen 5,” and “No More.” DeeYounginn sticks to his signature rowdy street style, delivering an intense and captivating listening experience from start to finish.

DeeYounginn first made waves in 2019 with “ahhh bag,” quickly building a loyal fanbase. By 2021, he had solidified his spot in the rap scene with popular mixtapes like “Hardest Younginn Out” and “Next 2 Blow.” “Glockk Babyy 2” is perfect for new listeners, highlighting his talent as he edges closer to mainstream fame.

You can stream the full album below and follow DeeYounginn on social media for all the latest updates.

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Chazz G Set To Reveal “Embrace” Soon

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Virginia native and LA resident Chazz G breaks his music hiatus with a new soulful single “Embrace” later this month. The music savant who graduated from Howard is a one of one musician who embodies the creativity of a Kanye like entertainer with the talent akin to that of his fellow Virginian Masego.

He lives to create art through words on beat and his newest reveal will show the world that. It also previews a body of work in which he might release really soon.

Check out his other work below and stay tuned for June 21st when “Embrace” drops.

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