The popularity of certain brands can be tied to the endorsements of both athletes and rappers. When their shoes get on the feet of socially prominent people, sales tend to skyrocket nearly immediately. It’s why brands don’t hesitate to throw lucrative checks towards athletes and entertainers; they always make a return, sometimes more than what they put in. With BandGang Lonnie Bands’ new track “Adidas,” he might be the next rapper to receive an endorsement from the esteemed brand. The visual features the brand prominently in its relatively simple premise, but the song itself doesn’t lean on it as a means of importance. The production is crisp and savory and helps to envelop Lonnie’s raps with a sharpness that cuts through any signs of monotony.
Check out “Adidas” below.
@AkhilSesh’s visual for “Lil Thouwow” will throw you for a loop
Akhil Sesh’s latest visual is “Lil Thouwow” and if there’s one word to describe it, it’s definitely “wow.” That’s a good one by the way, often because the word gets misconstrued in this context. In the visual for the song smoother than usual song, Akhil Sesh loads on copious amounts of special effects that showcase a drive to be eclectic. It works, too.
Watch the video for “Lil Thouwow” below.
@theofficialyed goes crazy in “Like I Never Left”
Y.E.D. hails from Atlanta and is more grassroots than anyone coming out of the city. His raw, visceral style of music relies on its spontaneity for thrills. “Like I Never Left” captures lightning in a bottle for a captivating sound and style that place you right in the action. The video will give you vertigo, but it’s mesmerizing in a way that Harmony Korine’s K.I.D.S is.
Watch the video for “Like I Never Left” below.
@Coringmusic shows Brooklyn’s beauty in “Brooklyn”
Watch Corin Gabriella’s exciting new video for “Brooklyn.” It has a very grassroots feel to the way that it’s shot and the frantic, energetic viewpoints that it uses to portray the city’s angst. Corin is a rising R & B stalwart out of the city with a soulful sound that cuts through much of the more atmospheric muddling that exists in contemporary soul culture. With a fresh, funky twist, her latest will give you something to remember.
Watch the video for “Brooklyn” below.