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Video Spotlight: @BGBLLonnie Has A Heater On His Hands With “Adidas”

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The popularity of certain brands can be tied to the endorsements of both athletes and rappers. When their shoes get on the feet of socially prominent people, sales tend to skyrocket nearly immediately. It’s why brands don’t hesitate to throw lucrative checks towards athletes and entertainers; they always make a return, sometimes more than what they put in. With BandGang Lonnie Bands’ new track “Adidas,” he might be the next rapper to receive an endorsement from the esteemed brand. The visual features the brand prominently in its relatively simple premise, but the song itself doesn’t lean on it as a means of importance. The production is crisp and savory and helps to envelop Lonnie’s raps with a sharpness that cuts through any signs of monotony.

Check out “Adidas” below.

 

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.@tonyxsantana releases a creative visual for “Paper Trail”

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California rapper Tony $antana is all about the money in “Paper Trail.” He spits about the importance of money and what to do to get it while rapping in a literal pool of money. It doesn’t get much more badass than this.

Watch “Paper Trail” down below.

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.@RealRobotJones runs this town in ‘Big Dog’ video

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Robot stomps around town in the creative “Big Dog” video. The eclectic visual features some genius editing that showcases the rapper’s city in the nighttime as he moves around it, but it also shows how splashes of color can takeover a scene like slowly pouring lava. Through it all, Robot’s dominating rap is filled with molten swagger that never lets up.

Watch the video for “Big Dog” below.

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.@uknowflyboi hits the forest in “Lowkey”

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Flyboi Rich is back with a hard-hitting new banger, “Lowkey.” If you’re familiar with Rich’s trademark brand of punching raps, you’ll love this one. It’s an endearing look at how punchline rap continues to evolve.

In the video for the visual, Flyboi hits the forest and raps to nature. If he raps too hard, he’ll start a brush fire.

Check out “Lowkey” below.

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