The popularity of certain brands can be tied to the endorsements of both athletes and rappers. When their shoes get on the feet of socially prominent people, sales tend to skyrocket nearly immediately. It’s why brands don’t hesitate to throw lucrative checks towards athletes and entertainers; they always make a return, sometimes more than what they put in. With BandGang Lonnie Bands’ new track “Adidas,” he might be the next rapper to receive an endorsement from the esteemed brand. The visual features the brand prominently in its relatively simple premise, but the song itself doesn’t lean on it as a means of importance. The production is crisp and savory and helps to envelop Lonnie’s raps with a sharpness that cuts through any signs of monotony.
Check out “Adidas” below.
Fly Boi Rich’s new tune “New Jack City” is immensely powerful
Fly Boi Rich is one of Detroit’s hidden gems. This rapping mafioso’s punchlines hit hard, his beats even harder. His latest release is “New Jack City,” a tough, street anthem that will make even the most weary become fans. Check it out below.
.@drewisfamous and @playknows hit the school track in “Look At That!”
Drew Famous dropped the aesthetically bizarre 800DASH last year, and now he’s releasing the video for “Look At That!,” a crisply shot trip heavy on the nostalgia. It’s almost like one of those weird training videos from the 1990s that makes brilliant use of washed out color palettes and cool camera angles. It features PLAY of Virginia group Breezepark who brings tenacious energy to the chill tune.
Check out the visual below.
@RealRobotJones and @LadiEarth have the time of their lives in “Big Ol Booty”
Robot’s tenacious new track “Big Ol Booty” will undoubtedly be the soundtrack to a lively time once the weather warms up. The Texas-based rapper knows how to have a good time, judging by past hits like “Camera” and “Sleigh,” and brings that same approach to this tune, reveling in his unique energy to breathe fresh air into the instrumental. Ladi Earth, whose music has just been featured on Netflix’s Russian Doll (her song “Water“), appears her and brings some sex appeal to the proceedings.
Check out the video below.