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Nova Nove keeps it simple with “Lit Up.”

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“Fuck a nigga baby mama twice in some steel boots.” From the moment I heard Nova Nove say that so confidently on “Lit Up,” I knew that there was a star in the making. Nove embodies the best of Detroit’s street characteristics – he’s brutish, blunt, and confident. His punchlines are delivered with such ground-shaking bass that you want to rewind what he says because it’s almost as if you’ll miss it if you’re not listening to close. He’s a surefire talent that will continue to grow as he releases more music. In the accompanying visual for “Lit Up,” Nove keeps it simple, but, sometimes, simple wins the race.

Watch Nova Nove’s “Lit Up” below.

 

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Sar and Santi are all for “Top Down” cars in new video

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Sar and Santi’s new video for “Top Down” is simple; it’s hot outside, so they want to be in cars that only have the top down. The song itself makes a lot of sense when you see this because they adhere to its subject matter. They fling their hair too and fro and bring fresh energy to the trap-influenced song that creates an unexpected earworm to carry you well past Hot Girl Summer into the fall.

Watch the video for “Top Down” below.

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Selfmade Shark showcases love and celebrity in “Ion Mean To”

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Recently Louisiana based rapper Selfmade Shark dropped the visual for his song, “Ion Mean To.” Filmed by Rich Porter, this visual shows Selfmade Shark dealing with the trials and tribulations of young love and relationships while being a fast-rising rap celebrity. It’s a difficult watch, but it’s a story that happens everywhere. But celebrity is manageable so everything will be okay.

Watch the video for “Ion Mean To” below.

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Luh Soldier drops a new video for “My Campaign”

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The young Birmingham breakout rapper Luh Soldier always is working and his rise over the last few months has contributed to a lot of hype for the upcoming mixtape, Naw FR Vol. 1. The auspicious southerner has continued to grab our attention with hot new releases, but “My Campaign”, a single for his anticipated project is one of the most standout tracks of the young emcees career. Soldier delivers with invigorating energy and practices meticulous dynamite flows while also managing to touch on sensitive subjects and ineffable obstacles that he’s overcome in his life.

Watch the video for “My Campaign” below.

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