Brooklyn native King Xerxes returns with the official music video for his viral single, “Drown.” With over half a million streams on Spotify, the song finds Xerxes detailing his unique perspective on a good thing, gone bad. Submerged in emotions, King Xerxes attempts to detail, and escape a toxic relationship. 

“The video was intended to depict how the person, who was my partner at the time, was not only the person that I was in a relationship with, but they were also the person that I looked to when I needed someone to confide in. That is why the model in the video played both my girlfriend, and my therapist. Neither the therapist or the girlfriend was good for my soul,” King Xerxes shares with us.

Shot by WAM, and directed by King Xerxes himself, the visual finds the NY rapper venting and confronting his love, but of course, there’s a twist. Watch the music video below, and follow King Xerxes on all platforms to stay up to date with news on his upcoming Hoop Dreams: Off Season EP.

Starting the new year off on a high note, Obasi Jackson released his new video, “What It Is,” as premiered exclusively on BET Jams. The video, directed by Leo Chen, was broadcasted throughout the day, Friday, Jan. 15th, on BET – with an accompanying digital premiere on BET.com. 

“What It Is,” which is also available on all DSP’s via EMPIRE, sets the tone for the remainder of the year – which looks to be both eventful and fruitful for the young rising star out of Brooklyn. This is just the beginning. 

Earlier in the month, Obasi brought in the new year with a “Peace of Mind,” as he sat down with Taraji P. Henson on her Facebook Watch Original series. In this episode, Obasi opened up about mental health, dealing with the loss of his brother, Pop Smoke, and more. 
Follow Obasi on Instagram: @ObasiJOfficial

TheHxliday’s bleeding heart takes full form in the video for “NxBody” – out now via Motown Records. Standing in woods with a gaping wound in his heart, TheHxliday reminiscences on happier times with his girl – all in a lofi red-tinged glow that matches his freshly dyed dreads. The 19 y/o Baltimore native always wears his heart on his sleeve, and on “NxBody” he takes you through the push-pull of a tumultuous relationship: “I wish I had love again, I wish I had somebody / I know there ain’t no recovering, no, we can’t restart it / But I don’t want nobody else, so baby, let’s restart it.” “NxBody” is the latest video to come from TheHxliday’s BatBxy EP, released Jan. 1st via Motown Records. 

Take a peek today!