The Bay Area has churned out some of Hip Hop’s most influential rappers to date such as Tupac Shakur and E-40. There’s a wealth of untapped potential there in an area that mainstream America often adopts its sounds from and cast it back into the shadows. Every day, new artists search for that spotlight that Hip Hop’s greatest have inhibited in hopes of garnering fame and furthering their sound. It looks like Lil Trev, from East Sacramento, may be one of the next to break out of the area, possibly jumping into Hip Hop’s elite. With his release of the “Wring” it’ll be hard for anyone to deny his talent.
The visual for the song came out in August of this year and has been boiling slowly ever since, sitting at almost 57,000 views. Listen to the song and you’ll see why it’s growing at such a rapid pace. Trev’s a furious fucking spitter, to be frank. He’s frantic, sounds as if he’s avoiding taking breaths, and you can practically hear the spit falling from his mouth as he goes in over production that evokes the nostalgic sounds of the hyphy movement. The video is cool and all, but the song is fucking crazy.
There’s viral potential for Lil Trev similar to Tay K or YBN Nahmir. Let 4Sho Magazine be the first to say it: America’s going to see a lot more of Lil Trev very soon. It’s only a matter of time before he begins to put on for the Bay Area how Hip Hop’s elite have done in past years.
Check out the video for “Wring” below. You can follow him on twitter at @LilTrev_Wrg
Here’s The Verdict on Joey Purp’s ‘QUARTERTHING”
Joey Purp’s a member of the SaveMoney crew – a Chicago based collective featuring the likes of Chance The Rapper and Vic Mensa amongst other eclectic musicians – and brings a striking new element to Chicago’s music scene. When he released iiiDrops in 2016, although his sophomore project, the world was given a proper introduction into his world of street adjacent raps. He showed his ability to be introspective over a wide selection and variety of ethereal beats. His new project QUARTERTHING continues this creative selectiveness with a newfound commitment to innovation.
Over the course of its runtime, the unique cadence and flow he utilizes to channel excitement constantly grows and evolves. On tracks like “Elastic” and “Godbody Pt. 2,” Purp’s tenacity shines through the refracted lens of eclectic beat selection. Confidence is the main currency being traded on QUARTERTHING. “2012,” the album’s most nostalgic cut, even retains some of this aesthetic that helps to build immersion.
Although much of it the project is powerful, there’s a glaring misstep. “Bag Talk” has a yelling problem; one that the album tries its best to mask throughout with loud beats. But “Bag Talk” peels the veil back to showcase just how empty it sounds without the extra bells and whistles.
Nevertheless, QUARTERTHING is a powerful project that continues to showcase some serious growth for Purp. He’s proving himself to not only be one of SaveMoney’s best, but Chicago’s as well.
Review: Kash Doll’s “Ice Me Out”
Kash Doll’s latest release “Ice Me Out” is the signal of a new age for the Detroit paragon. Her raps have been traditionally delivered in luxe instrumentals, with powerful punchlines being delivered in louder tones. She’s like a female Meek Mill, only more cunning and intimate while keeping the garish tone. “Ice Me Out” changes the perception surrounding her rhymes tremendously. It’s a bold change that works out in the long run.
When Kash Doll steps into the booth, you know you’re going to get something fiery. Just listen to “Check,” one of her previous releases from a few months ago, and you’ll find the energy that she raps with to be mesmerizing. But “Ice Me Out” travels in the opposite direction from the sentiment made evident in the first release. Here, Kash Doll is much quieter, more intimate than ever before. Also, the instrumental she chooses is barebones, enabling her tantalizing lyricism to stand out in bold, exciting ways.
If you’re open to change, than “Ice Me Out” is the Kash Doll track for you. It’s much different than her past releases and gives her a platform to build her aesthetic from. It’ll be interesting to see how it grows from here.
Listen to “Ice Me Out” below.
Bandgang’s ‘In Too Deep’ is a hard-hitting opus
Bandgang’s latest project In Too Deep is the kind of hard hitting street record that everyone needs to hear. Street albums often rotate in and out of importance when the next one comes. Think about any Gucci Mane project ever. Once the next one comes, they’re often left to reside in nothingness until they become unpopular again. But not this time – In Too Deep is hard, brutal, and sits with you long after it goes off. It’s the kind of record that’ll keep you up at night when thinking about its dark intricacies. I can’t say too many other albums have had me in a similar manner.
In Too Deep is a long collection of street raps – nothing more, nothing less. These bangers come in three shapes – fast, Detroit-level knockers, slower, more thought-out hits, and plodding, introspective tunes. All three hit equally as hard. “Come From That” moves at a frighteningly fast pace with bombastic production that makes it a treat to get through. “At My Door” is a little bit slower, but equally as hard. The magnetic nature of the songwriting make each cut a treat to get through.
As far as weak spots, there aren’t any. The project’s power comes in its consistency, so, while no two songs sound the same, they carry a similar energy that makes them equally listenable. This is some of Bandgang’s finest work and you can hear the time that they spent perfecting each rime from the outside. Since it sticks with you when you turn it off, you’ll be more than excited to queue it up again. It’s the gift that keeps on giving. In Too Deep is exactly what you need to survive in these streets.