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Wale The Sage Grinds on the Graveyard Shift in “4AM in ATL”

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With a wisdom beyond his years and the sharp flow to broadcast it loud and clear, Wale The Sage earned his epithet with tremendous efficacy. Telling his story as it continues to unfold, Wale explores the struggle of overcoming obstacles while remaining consistent in his inspirational new video for “4AM in ATL.” The Emmanuel-produced track finds Wale floating over a chopped-up soul sample as he chronicles the late night shifts he endured at dead-end jobs just to make ends meet and explains the hustle it takes to persist: “See no gas and I’m losing my drive/Every dollar found/Will surely count/See I’m no clown/But lately, I’ve been pennywise.”

The Marley Mullis-directed video for “4AM in ATL” sees Wale standing on his own as he navigates empty MARTA stops, stands beneath hulking skyscrapers, climbs seemingly infinite staircases, and slides down sleek escalators at a snail’s pace. The video animates Wale’s feeling of being a small fish in a big pond and the repetition of the scenes he finds himself in speaks to the consistency of his grind. Ultimately, the dedication to endure his circumstances in pursuit of a better life bears fruit. Though he still stands alone at the video’s conclusion, this time the spotlight is focused on him.

Born and raised in Nigeria, Wale became the first member of his family to come to America when he left for Western Kentucky University. Wale’s life changed forever when he turned 19 and his mom fell ill, causing financial circumstances that forced Wale to drop out of college. During this time of crisis, music was Wale’s avenue of comfort and creative expression. He moved to Atlanta to pursue his dream and released his first song in 2019, “Family Ties,” which candidly discussed growing up without a father and other family issues. After “Family Ties” set the tone, Wale dropped a series of increasingly dexterous, and increasingly popular, singles over the next year, including 2020’s “This Thing Called Life” and 2021’s “Do You Love You,” which surpassed 2 million streams on Spotify. Wale had his biggest moment yet with “Bleue,” a soulful slapper that caught fire on TikTok en route to over 8 million Spotify streams.

Now signed to Pick Six Records, Wale The Sage plans to follow his muse to the top of the rap game. With a book full of bars, a bottomless arsenal of flows, and his debut album on the way this year, don’t be surprised if the sagacious spitter reshapes the rap game in his own image.

Watch “4AM in ATL” here today!

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Watch King Von and OMB Peezy in “Get It Done” Video from ‘What It Means to Be King’

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Exploring the turbulent environment of his Chicago home with gripping narratives and fine-tuned details, King Von could tell a story like no other. Today, on what would have been his 28th birthday, Von’s estate shares the video for “Get It Done” ft. OMB Peezy, a hyperactive highlight from the artist’s posthumous album What It Means To Be King. Produced by frequent collaborator Chopsquad DJ, who provides a whirling dervish of piano arpeggios, “Get It Done” is a stern warning from both rappers about what happens to those who cross them. In the video, Von and Peezy get the drop on some would-be attackers before whipping off to a secluded area in a brand new Maserati. “Get It Done” is the latest quality visual to stem from WIMTBKand the first since March’s “Too Real.”

A labor of love that compiles unheard music from the artist’s oeuvre, What It Means To Be King features contributions from many of the people who knew Von best, including regular producer and collaborator Chopsquad DJ, his “twin” Lil Durk, and fellow O’Block natives like Boss Top and DqFrmDaO, along with street rap heroes like like 21 SavageMoneybagg YoG Herbo, and more, making plain the level of respect Von commanded in the rap game at large. Keeping the same ferocious bars of his earlier work, but also hinting at direction he might’ve taken in the future, What It Means To Be King is home to “Don’t Play That” ft. 21 Savage, one of Von’s most successful singles to date, reaching #40on theBillboard Hot 100, climbing into the Top 10 of the Hot Rap Songs chart, and compiling 55 million streams on Spotify alone. The album made a massive splash when it debuted in March, reaching #2 on the Billboard 200 behind 59k first-week album-equivalent units sold.

With over 565 million on-demand streams to date, What It Means To Be King puts an exclamation point on Von’s legacy, confirming his status as one of the greatest talents to emerge from Chicago. A worthy follow-up to Von’s GOLD-certified debut Welcome To O-Block, the upcoming album is a bittersweet treat for fans, and a moment of closure for those who loved him most. An icon in his neighborhood and the rap game at large, WIMTBK gives King Von’s crazy story the conclusion it deserves.

Watch “Get It Done” ft. OMB Peezy!

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Trapland Pat Bosses Up With Rick Ross in “Big Business (Remix)”

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Trapland Pat‘s dexterous flow, deep sense of melody, and infectious smile have helped the young rapper position himself as a rising star in the bustling South Florida scene. Earning a co-sign from the Sunshine State’s sunglass-clad jefe, Pat recruits Rick Ross for Big Business (Remix).” Built around the bouncy piano rolls of Pat’s constant collaborator Pepper Jack Zoe, “Big Business” first saw release in 2021, and quickly became Pat’s breakout hit. Exuding easy confidence and packed with off-beat wordplay (“If you need a loan, you gotta pay me interest/No cappery/ Call the weed man, ’cause this shit here swappery”) the song racked up over 4 million YouTube views and earned recognition from Passion Of The Weiss, who ranked the song #18 on its list of Best Rap Songs of 2021. On the remix, Rick Ross slides like the booming-voiced boss he is, rhyming about carrying extendos in his fresh Rolls Royce and old school Box Chevy.

The remix arrives with a new video, which brings the veteran Ross to Deerfield Beach, giving the Miami native an opportunity to bless the bustling scene in Miami’s Little Haiti neighborhood. Directed by Pat’s go-to shooter ShotByJolo, the video vibrates with excitement, as Pat and his homies celebrate their ascent. The video embodies a distinctly Floridian blend of chaos, as Pat rides a horse through Little Haiti and Rick Ross pulls up in 700 horses of his own. The video features cameo appearances from the track’s producer Pepper Jack Zoe, rappers like Sauce WalkaFCG HeemSauce Wooden, and Taleban Dooda, YouTubers like King CidJ Wonder, and Pappi Willie, and DJ Sam Sneak, along with dozens of Deerfield Beach residents who turn the block into a party. “Big Business (Remix)” follows Pat’s recent project Trapnificentwhich came out in May.

The follow-up to last year’s Thru Da Door,Trapnificent is home to standout singles like the joyful “Trap Dance” and the sinister “D.O.A.” Pat taps Pepper Jack Zoe to handle the bulk of the production, his creeping piano-led beats providing grounding for Pat’s larger-than-life bars and hummable melodies. Trapnificent rolls out the red carpet for a tasteful selection of guests, including Sacramento street hero Mozzy,Fredo Bang, who signed Pat to his imprint Bang Biz and appears twice on the tape, NYC Winners Circle maestro Eli Fross, and Memphis’

Ready to bring his searing street raps to a larger audience, Trapland Pat has the goods to be Broward County’s next big star. Trapnificent is available everywhere via Bang Biz Ent./Alamo Records.

Watch “Big Business (Remix)” ft. Rick Ross!

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TURN-UP TITAN YVNGXCHRIS ANNOUNCES VIRALITY PROJECT, SHARES “AIN’T NO FUN” VIDEO

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Specializing in extravagant, yet concise bangers, Virginia rapper yvngxchris is quickly becoming one of the SoundCloud era’s biggest new stars. Exploring an unorthodox approach for his path, Chris announces VIRALITY, his upcoming project. Laying as the foundation to his new wave, VIRALITY is Chris’ most self-assured and versatile body of work yet, delivering bangers his fans expect while showcasing a facility with atmosphere and melody. Featuring production from Dylvinci, MathiaStyner, and others, VIRALITY arrives August 19th sandwiched with Chris’ headlining performance in Cleveland, Ohio, and co-headlining tour with fellow riser SSGKobe.
 
Delivering a dose of creative flexes with breezy melodies, Chris shares “Ain’t No Fun”, the introduction to the upcoming project. Inhabiting a sonically rich world comprised of bass-heavy dynamic 808s and eerie vocal samples, a super-charged Chris alternates between alluring bars to his signature euphoric flow. Produced by BrizzyOnTheBeat “Ain’t No Fun” finds follows a series of loose singles from the 17-year-old rapper including Lil Yachty assisted “DAMN HOMIE”, the raucous “excuse me” and the cloudy “EXTRAVAGANT”. Watch the new video for “Ain’t No Fun” HERE.
 
One of the most popular rising new stars out of Virginia, yvngxchris made his name on SoundCloud, building a loyal following and earning millions of plays on each track. Signed to Columbia Records, yvngxchris drew mainstream recognition with the release of “off the leash!” with Tana (formally Baby Santana) and Luisss, which earned hundreds of millions of streams on all platforms including 25 million on Spotify and Chris created another splash with the release of “bitch im joe biden” which accumulated over 9 million streams on Spotify alone leading up to his Somethings In The Water Festival performance this summer as well as Rolling Loud New York this fall.

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