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Wale The Sage Grinds on the Graveyard Shift in “4AM in ATL”

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With a wisdom beyond his years and the sharp flow to broadcast it loud and clear, Wale The Sage earned his epithet with tremendous efficacy. Telling his story as it continues to unfold, Wale explores the struggle of overcoming obstacles while remaining consistent in his inspirational new video for “4AM in ATL.” The Emmanuel-produced track finds Wale floating over a chopped-up soul sample as he chronicles the late night shifts he endured at dead-end jobs just to make ends meet and explains the hustle it takes to persist: “See no gas and I’m losing my drive/Every dollar found/Will surely count/See I’m no clown/But lately, I’ve been pennywise.”

The Marley Mullis-directed video for “4AM in ATL” sees Wale standing on his own as he navigates empty MARTA stops, stands beneath hulking skyscrapers, climbs seemingly infinite staircases, and slides down sleek escalators at a snail’s pace. The video animates Wale’s feeling of being a small fish in a big pond and the repetition of the scenes he finds himself in speaks to the consistency of his grind. Ultimately, the dedication to endure his circumstances in pursuit of a better life bears fruit. Though he still stands alone at the video’s conclusion, this time the spotlight is focused on him.

Born and raised in Nigeria, Wale became the first member of his family to come to America when he left for Western Kentucky University. Wale’s life changed forever when he turned 19 and his mom fell ill, causing financial circumstances that forced Wale to drop out of college. During this time of crisis, music was Wale’s avenue of comfort and creative expression. He moved to Atlanta to pursue his dream and released his first song in 2019, “Family Ties,” which candidly discussed growing up without a father and other family issues. After “Family Ties” set the tone, Wale dropped a series of increasingly dexterous, and increasingly popular, singles over the next year, including 2020’s “This Thing Called Life” and 2021’s “Do You Love You,” which surpassed 2 million streams on Spotify. Wale had his biggest moment yet with “Bleue,” a soulful slapper that caught fire on TikTok en route to over 8 million Spotify streams.

Now signed to Pick Six Records, Wale The Sage plans to follow his muse to the top of the rap game. With a book full of bars, a bottomless arsenal of flows, and his debut album on the way this year, don’t be surprised if the sagacious spitter reshapes the rap game in his own image.

Watch “4AM in ATL” here today!

Music Videos

New Orleans Rap Star, Rob49, Drops New Single and Visual “4 God II”

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New Orleans native, Rob49, just dropped his latest street anthem, “4 God II”. This single, produced by Schife, Rico on the Keys and Tupun, is the first of the year, following his highly successful “Welcome to Vulture Island” album released in 2022. The video, directed by Gerard Victor, shows the Vulture Island star bossed up and bounced back, while highlighting the New Orleans voodoo culture alongside flashy cars, jewelry and more. This single is the first off Rob’s upcoming project, “4 God II’, set to release Spring 2023. Rob49 continues to thrive and dominate the rap game with his unique yet aggressive sound, paving a new lane for Louisiana artists.

Rob49 continues to rise-to-stardom with a consistent discography of music that shares his personal life experiences growing up in 4th and 9th ward, over hard-hitting beats and catchy choruses.

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Sharc Goes on the Attack in “1 of 1” Video

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With his sharp wordplay and a flow that cuts through any instrumental, Sharc raps like he smells blood in the water. Reconnecting with his SossHouse head honcho Pi’erre Bourne, who provides the track’s bouncy piano production, Sharc shares his new video single, “1 of 1.” The track finds the Queens native delivering flex after flex, skating over the piano plinks with clever wordplay: “She spilling rosé in the Audi/Dirty bird, you can say it’s a Falcon.”

The video for “1 of 1,” directed by CASEUNO, was shot during the North American leg of Pi’erre Bourne’s “Good Movie World Tour,” for which Sharc provided support. Opening with a distorted clip of a woman warning of an attack, the video finds Sharc completely locked in as he eats up the beat like predators in a feeding frenzy, with vintage horror film sequences of shark attacks interspersed throughout. 

Signed to Pi’erre Bourne’s SossHouse imprint, Sharc made an impact with his 2021 full-length debut, 47 Meters Down, entirely produced by Pi’erre. “Drunk N Nasty,” a collaboration between Sharc and Pi’erre Bourne from the latter’s 2021 album The Life of Pi’erre 5, recently earned a GOLD certification from the RIAA. In 2023, Sharc looks to make even bigger waves with his sharp flows and quick wit. Stay tuned for much more to come from the Queens native as he keeps on swimming.

Watch “1 of 1″ (Prod. by Pi’erre Bourne)

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Balt Getty Drops “80s Crack Baby”

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Balt Getty presents the animated music video for his “80s Crack Baby” mixtape, produced entirely by Balt and featuring shoutouts from DJ Premier, Scott Storch and Kanye West. The artist, DJ, producer, award-winning actor, director and Purplehaus founder born Balthazar Getty is the son of German artist Gisela Getty and John Paul Getty III. Balthazar entered the mainstream via his role in 1990’s Lord Of The Flies, going on to star in David Lynch classics like Lost Highway and the 2017 resurrection of Twin Peaks. Countless DJ gigs around the globe and a string of Purplehaus releases featuring everyone from rap legends Wu-Tang Clan to Latin superstar Asdru Sierra set the stage for the 2018 introduction of his animated alter ego Balt Getty, which first appeared on single “Porsche” (watch the music video) followed by “Retail Therapy”, which attracted Riff Raff for its official remix (Spotify). Balt’s silver-haired, gold-grilled, face-tattooed animated avatar takes center stage in the “Crack Baby” video, which comes on the heels of Balt’s self-directed music video for “Ugly” (Youtube) and “Sad Boy” (Youtube). “We set out to create the first ever animated mixtape,” Balt says about his new project. “The theme is anod to growing up in The Bay during that era.”

Check it out below!

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