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Untrapped: The Story of Lil Baby to Stream Worldwide on Prime Video August 26 

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Prime Video announced it will exclusively stream Karam Gill’s Untrapped: The Story of Lil Baby, produced by Quality Films, MGX Creative, and 4PF. The feature-length documentary made its world premiere at the Tribeca Festival on Saturday and was followed by a performance from Lil Baby. 

Grammy-winning rapper Lil Baby has been one of the world’s most impactful artists since his first release in 2017. Untrapped tells his story, and details his meteoric rise to become the most dominant name in the rap game. While still a teenager, Baby— known to friends and family as Dominique Armani Jones— was one of the most notorious figures in the streets of West Atlanta, before he was arrested and sent to prison. After his release in 2016, he faced a hard choice: Return to the fast money of the streets, or take a chance that his charisma and untested talent could bring him success as a rapper. In 2020, his second album, My Turn, was the year’s top seller across all genres of music. Today, Lil Baby is a devoted father to his two young boys and a powerful voice in the fight for racial justice and police reform. Untrapped: The Story of Lil Baby chronicles the astonishing rise of a singular artist and activist, and explores the systemic oppression that keeps far too many people of color from participating in the American Dream.

Producers of Untrapped: The Story of Lil Baby include Dominique “Lil Baby” Jones, Pierre “P” Thomas, Kevin “Coach K” Lee, Karam Gill, Daniel Malikyar, Andrew Primavera, and Blase Biello.

“I’m blessed to be able to tell my story and have people care to hear it,” said Dominique “Lil Baby” Jones. “This film is a real look into my journey, and if it inspires even one person to believe that they can get through hard stuff and dare to follow a dream, then it was worth every penny spent and hour worked. My story is many people’s story and I’m excited to share it.”

“This project has been in the works for several years now, during some of the most difficult times our country has faced,” said Karam Gill. “I couldn’t be prouder of the entire filmmaking team and the continued collaboration between Quality Films and MGX Creative to create another meaningful project that sheds light on larger societal issues. Lil Baby is someone who truly defied the odds, and I hope his story can bring positivity into our world.”

“With this documentary we got to highlight the obstacles and all the deep work that had to happen to get to where Lil Baby is now,” said Pierre “P” Thomas. “This raw footage is a powerful way to see that, and to see the negatives that were turned to positives. People will be beyond inspired.”

“Baby, like so many in this country, went through so many obstacles that could have thrown him into many bad places in life. To watch him come through to such a positive side is essential for people to see,” said Kevin “Coach K” Lee. “This documentary has the ability to change lives if viewers can believe just like he did.”

“Lil Baby is an incredibly impactful artist whose story of perseverance and achieving against all odds is something we are honored and excited to share with our global Prime Video audience,” said Alaina Bartels, head of talent synergy and specials at Amazon Studios.

Grammy-winning rapper Lil Baby has garnered dozens of multiplatinum certifications and tens of billions of streams. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, the year’s #1 selling and #1 streaming album in the U.S. It has since gone quadruple-platinum and logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart, the longest top-tier run in the chart’s history. Additionally, he scored his first Grammy Award earlier this year. Most recently, he released “Right On” and “In a Minute,” which both debuted on Billboard’s Hot 100 chart.  This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Recently featured on the Forbes “30 Under 30” list and Variety’s “Top 10 Documentary Filmmakers to Watch,” Karam Gill first made his directorial debut with the documentary G Funk (2017), the untold story of Warren G, Snoop Dogg, Nate Dogg, and the rise of hip-hop’s most iconic subgenre. Gill recently partnered with Academy Award-winning producer Brian Grazer to write and direct the documentary series Supervillain: The Making of Tekashi 6ix9ine for Showtime. Gill is the co-founder of the production company and creative agency MGX Creative, which focuses on exploring popular culture through bold and stylistic storytelling.

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Music Videos

MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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Music Videos

JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Artist To Watch

Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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