Music Videos
Tyler Loyal Enters 2023 With “Back In Dat Mode” Music Video
Following the single’s premiere on the NFL Network ‘Sunday Spotlight’ segment earlier this month, So Rebel/AWAL signee Tyler Loyal unloads the Erikson Corniel directed music video for his Sonni-produced banger “Back In Dat Mode.” Surrounded by his day ones, Tyler rides around the city decked in a winter Supreme coat making it clear he’s officially outside again.
Explaining the song’s central message in a statement to the press, the Beantown native explains:
“I’ve been at my lowest, living off Cup Noodles and cold-cut sandwiches. I’ve also been in the presence of financial freedom. Both experiences brought me to the same conclusion, I need to get rich. I made a promise to myself at 8 years old that I would be the one in my family to break the barrier and every day I live on this earth I’m trying to get myself closer to that end goal. This song is for the hustlers. It’s what it feels like to be fed up with your current state, get up and get to the bag.”
Tyler Loyal is a Boston-born genre-bending artist, songwriter, and producer who holds an air of composure and confidence over every track that he touches. Having a passion for rapping since the age of eight. The Massachusetts native made his debut as a teenager in 2017 with his single “Better Off As Friends”, via SoundCloud, which accumulated 300K+ streams, with barely any promotion. As Tyler continued to develop his craft he would release the following year his most-played song across several platforms “The Bottom”, which helped solidify his buzz as an artist, especially in his local area.
Consistent work and development continued in the following years, and brought more well-received material such as “Enemy” in 2018 before he turned up the heat with several releases in 2019 including “Options,” “Gone For The Summer,” and the Jay Gwuapo featured track “Level Up.” Determined as ever, with more to prove Tyler linked with rapper Jay Critch for his early 2020 single “Hit Me” leading into his debut project ‘When You Decide’ in 2020 and the follow-up project ‘Nova’ in 2021; which featured the standout cut “PSYCHO.”
Watch “Back In Dat Mode,” below, and stream the record’s audio on your DSP of choice here, and follow Tyler on Instagram.
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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