Features
Sovereign Brands Launches The Deacon Scotch Whisky!

Renowned wine and spirits company Sovereign Brands has launched a new Scotch Whisky in collaboration with Pernod Ricard, THE DEACON.
THE DEACON is a premium blended Scotch Whisky made from hand selected whiskies, including those from Scotland’s historic Islay and Speyside regions, and is set to disrupt the whisky category, following in the footsteps of Sovereign’s smash-hit portfolio of wine and spirits. THE DEACON marks Sovereign’s first foray into whisky with a masterful blend that includes smoky mainland and peaty Islay malt whiskies, making THE DEACON a complex, rich and smoky dram.
Charred orange, sweet malty biscuits and woodsmoke on the nose give way to juicy orange, delicate spice and tangy peat. Single malts from Islay give THE DEACON its peaty smoke flavor, while single malts from the mainland of Scotland give the Scotch its bonfire-like smoky character. The result is a smoky, sweet, and peaty flavor with a long and smooth finish, making THE DEACON a delectable choice to drink neat or in your favorite cocktail. The final bottling strength is 40% ABV.
Traditional copper pot stills used in the distillation process lend their iconic shine to THE DEACON’s stunning vessel, an elegant, embossed bottle with an eye-catching illustrated label which looks like nothing else on the shelf or back-bar. This is a whisky that stands out in both appearance and taste. Depicted on the label is a curious masked and be-goggled character. Is it The Deacon? In Scots, the title refers to an adept and proficient master tradesman — a “Deacon” is a master of their craft. The expert distillers behind THE DEACON fit the name perfectly. To be a “Deacon” is to be the best, a quality that Sovereign Brands owners Brett and Brian Berish imbue in each and every one of their brands.
We’re not competing. We’re innovating,” Brett Berish, CEO and co-founder of Sovereign Brands explains. “We’ve lent our disruptive style to our first Scotch Whisky, creating a premium and compelling product that is like nothing else on the market. We’ve moved away from traditional labeling and bottle design with a metallic copper package and an unorthodox label. Most importantly, this is the most well-balanced, complex but drinkable taste profile. It is layered but smooth, making THE DEACON a whisky that is made to be enjoyed.”
THE DEACON joins a portfolio of notable and established wines and spirits: Luc Belaire Sparkling Wine, Bumbu Rum, McQueen and the Violet Fog Gin and Villon Liqueur–– in addition to a star-studded roster of celebrity brand ambassadors and influential supporters, including artists Rick Ross, Lil Wayne, Wiz Khalifa, DJ Khaled and others.
Interested consumers can sign up for news on local availability HERE. SRP: $39.99
For more updates, launch announcements and brand news, visit our website, DeaconWhisky.com and follow @DeaconWhisky on Instagram, Twitter and Facebook.
Features
Get To Know @Uknowflyboi Ahead Of The Release Of “Tokyo Drift”

Flyboi Rich is someone that we talk to frequently at 4ShoMag. He’s one of the best rising artists out of Detroit, and just a look at his consistency in releases over the last few years, plus his rising streams on platforms (he’s had millions of streams) shows that the world is realizing it too.
It’s been a while since we’ve caught up with what he’s doing, but, ahead of the release of his new single “Tokyo Drift,” we wanted to catch up with him quickly about where he’s been, what’s inspiring him, and what we can expect from “Tokyo Drift.”
Check out our brief conversation below.
Could you tell me a bit about where you’ve been since our last conversation?
I’ve been doing a lot of traveling studying planning buying real estate learning more about the business side of music and taking meetings with smaller labels. Ethika recently had me come in to talk.
How has your career elevated?
My streams have been going up and with that comes trouble. People have been hacking into my social media accounts so I’ve just been rebuilding them. I’m seeing streams go up over a million a month sometimes, so I appreciate whoever is listening to me and watching my videos.
What’s the inspiration for your new music?
My new releases are inspired by the drama that I’ve been going through, just life situations that I’ve been putting into the music. When you hear me, I’m putting my all so people who understand my struggles can identify with what I’m saying. I always make sure the punchlines and metaphors hit too, because that’s something I always focus on.
What’s the message behind it?
The message behind it is to really talk crazy and speak your mind. Don’t let your voice get shut out. Open up and do whatever you want to do and take chances for what you want to become Don’t take shit from nobody. And to be honest, it’s also my story of coming from the trenches as an underdog.
What are you working on beyond this that your fans can wait on?
The next thing that I’m working on is definitely more music — starting with the release of “Tokyo Drift.” I’m also working on new ways to present my brand to people — whether it’s more clothes and fashion lines on the way, or being featured on bigger blogs and radios. You’re going to be seeing a lot more of me in the near future.
Keep up with Flyboi Rich on Twitter and Instagram at @uknowflyboi.
Artist To Watch
Yurissa’s “Spooky Szn” Is a Dark Jersey Club Anthem That Will Haunt You

Yurissa’s latest release, “Spooky Szn,” is a dark and atmospheric Jersey Club anthem that will haunt you long after you hit that last click of the play button. With its eerie beats, haunting melodies, and Yurissa’s fierce vocals, “Spooky Szn” is the perfect soundtrack for your next Halloween night or dark and stormy night.
From the moment the song begins, you’re transported to a world of darkness and mystery. The beats are hypnotic and the melodies are haunting, creating a sense of suspense and anticipation. And then there’s Yurissa’s vocals. She delivers her bars with a ferocity that’s both captivating and intimidating.
“Spooky Szn” is more than just a song; it’s a statement. It’s a declaration that Yurissa is a force to be reckoned with in the Jersey Club scene. She’s not afraid to take risks and experiment with new sounds, and “Spooky Szn” is the perfect example of that.
If you’re a fan of dark and atmospheric music, then Yurissa’s “Spooky Szn” is a must-listen. It’s a song that will stay with you long after you’ve finished listening to it.
Follow Yurissa:
Features
Lonny The Street Lawyer Is One Of A Kind

Smooth and a man of character, Lonny The Street Lawyer has took years of experiences helping people battle unfair charges head on with much vigor. It’s that same passion that inspired him to open well respected DMV based Cannabis dispensaries. Below is a few things to know about the star entrepreneur.
The Street Lawyer is still one of the most exciting personalities in the national Cannabis landscape. After enjoying a career as a criminal trial attorney in the DMV and fighting over 100 cannabis cases (including close to 20 jury trials defending alleged cannabis distributors, he witnessed the destruction caused by America’s war on drugs, and cannabis enforcement of cannabis prohibitions has been a massive part of that. So, when DC went legal, the street lawyer started a cannabis company- and changed the game’s landscape and city.
Lonny was known in the Courts as a flamboyant trial attorney, almost a throwback to the old-school mafia attorneys in NYC and Philadelphia. But, throughout his career, he never once had an ethical issue. He is known to aggressively and flamboyantly defend his clients without ever stepping over the ethics line. He became a prolific radio personality on DC101 for five years, educating, guiding, and entertaining the DMV on street crimes, police issues, and society. He gained international notoriety on Social media for various content, from legal and educational videos to dance videos to comedic content and now to motivational content. He is a character in every city he lands. He is all about positivity and self-growth.
Street Lawyer Services became the premier cannabis brand and gifting shop in the town. He decided he could make it a vibe. The city converged around SLS as it was the hub for the hottest budtenders and highest-quality cannabis and even turned into the underground Celebrity pit stop in DC. Street Lawyer services became about Unity, community, art, fashion, dance, performance, tolerance, acceptance, and fun in the DMV. You never know what you’ll get when you walk into Street Lawyer Services on H St. NE.
You may have a well-known DJ spinning. You could see a few DC K st lobbyists talking shop, you may see a few young men from the block kicking it, and you are sure to run into local DC artists just getting right. On top of all that vibe, SLS has been known to have the best flower selection in the region for the past five years.
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