Music Videos
SOUTHSIDE TAPS FUTURE & TRAVIS SCOTT FOR SIZZLING NEW SINGLE “HOLD THAT HEAT”
GRAMMY-nominated producer and multi-Platinum Atlanta artist Southside recruits rap superstars Future and Travis Scott for the scorching “Hold That Heat.” Listen HERE. The electrifying track is bolstered by a sleek, shadowy video that finds the 808 Mafia founder and CEO chilling with his A-List collaborators, a pole dancer, and, yes, an alligator on a chain. Watch the video HERE.
Southside’s signature sirens introduce the track, before rumbling 808s and trap hi-hats take over. Travis and Future tackle the chorus together, over a beat that is complex enough to stand on its own, but also leaves room for the MCs to flex their lyrical might. “I got a main bitch but I mingle,” Future spits in his trademark narcotized flow, which Southside has been soundtracking since the two joined forces on DJ Esco’s seminal 2015 mixtape 56 Nights.
The video befits the standing of Southside and co. as hip-hop heavyweights. A Lynchian spin on traditional rap videos, the Philp Andelman-directed visual boasts gleaming chains, scantily clad ladies, and unrelenting pot smoke. There’s also an alligator, dimly lit motel rooms, claustrophobic hallways, and visually arresting laser beams to drive home the grimy glamor.
With credits ranging from Moneybagg Yo, Drake, and 21 Savage to Pusha T and Young Thug, Southside is one of rap’s most sought-after producers. His most recent project — a full-length collaboration with critically acclaimed Cleveland rapper Doe Boy titled Demons R Us—features a who’s who of featured guests. After a brief hiatus, Southside’s “Hold That Heat” is a reminder that he can flex heavier than anyone else in the production game.
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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