Music Videos
SOUTHSIDE TAPS FUTURE & TRAVIS SCOTT FOR SIZZLING NEW SINGLE “HOLD THAT HEAT”

GRAMMY-nominated producer and multi-Platinum Atlanta artist Southside recruits rap superstars Future and Travis Scott for the scorching “Hold That Heat.” Listen HERE. The electrifying track is bolstered by a sleek, shadowy video that finds the 808 Mafia founder and CEO chilling with his A-List collaborators, a pole dancer, and, yes, an alligator on a chain. Watch the video HERE.
Southside’s signature sirens introduce the track, before rumbling 808s and trap hi-hats take over. Travis and Future tackle the chorus together, over a beat that is complex enough to stand on its own, but also leaves room for the MCs to flex their lyrical might. “I got a main bitch but I mingle,” Future spits in his trademark narcotized flow, which Southside has been soundtracking since the two joined forces on DJ Esco’s seminal 2015 mixtape 56 Nights.
The video befits the standing of Southside and co. as hip-hop heavyweights. A Lynchian spin on traditional rap videos, the Philp Andelman-directed visual boasts gleaming chains, scantily clad ladies, and unrelenting pot smoke. There’s also an alligator, dimly lit motel rooms, claustrophobic hallways, and visually arresting laser beams to drive home the grimy glamor.
With credits ranging from Moneybagg Yo, Drake, and 21 Savage to Pusha T and Young Thug, Southside is one of rap’s most sought-after producers. His most recent project — a full-length collaboration with critically acclaimed Cleveland rapper Doe Boy titled Demons R Us—features a who’s who of featured guests. After a brief hiatus, Southside’s “Hold That Heat” is a reminder that he can flex heavier than anyone else in the production game.
Artist To Watch
Latrell De’Sean Releases “45” Music Video

Latrell De’Sean is unique, catchy, and undeniable as an emerging artist with his raw lyrics over a sing-a-long flow and honest exterior in the fiery new visual of his breakout single “45.” In survival mode, the visual displays imagery of gunshots and chaos that portray the chaotic times society is living in right now. As De’Sean sits with his back to the madness, he raps about the destructive force he possesses as he endures life’s harsh reality on his path to luxury.
He raps: “So I’m toting on this 4-5/Hoping it don’t go down/Hoping that the danger don’t come my way/Cause if it do, then I’m blow mine/Take a Ni**a soul/I’m sorry Father God if I put one away.”
“45” is the perfect origin point for newfound fans of the Dallas native as it showcases his signature southern sound that has already accumulated over 11,000 monthly listeners on Spotify based on his catalog’s biggest songs such as “Heartbreaker’s Diary,” “Love Is War,” and “M.I.A. in Miami.” The new single is a follow-up to De’Sean’s 2022 album, AntiHero.
The latest release promises more new music from Latrell De’Sean on the horizon as his popularity spreads contagiously from local to regional to nationwide. To date, “45” has generated over 153,634 streams on Spotify. Now is the perfect time to hop on the Latrell De’Sean bandwagon.
Watch “45” below, and afterward, hear more Latrell De’Sean music on Spotify.
Music Videos
BUZZING ST. LOUIS RAPPER BLAKEIANA RELEASES MUSIC VIDEO FOR “BING BONG” REMIX FEATURING SEXYY RED

Exploding out of “The Lou” as the city’s next artist to break, buzzing 23-year-old St. Louisan rapper BlakeIANA serves up a scorching Official Remix and music video of her viral banger “Bing Bong” featuring Sexyy Red today. By jumping on the track, fellow hometown hero Sexyy Red connects with BlakeIANA to represent for St. Louis in true form, fueling her momentum in the process.
Listen to “Bing Bong (Remix)” [feat. Sexyy Red] HERE and watch the music video HERE.
Sexyy Red injects the track with racy and raw bars as BlakeIANA’s irresistible hook remains unshakable and her standout bar memorable as she says, “pulled a him on him, now he swear he can’t stand Bi**hes.” In the accompanying visual, Sexyy Red calls BlakeIANA and invites her to Las Vegas. The two are seen tearing up the Strip together in a Pink Hummer limousine. It stands out as St. Loui’s answer to The Hangover! Meets “country grammar.”
In other big news, Moneybagg Yo recently welcomed BlakeIANA to the stage during his sold-out show at Chaifetz Arena in St. Louis. The audience roared as she delivered an unforgettable performance of “Bing Bong.” Watch HERE!
Last year, she initially dropped “Bing Bong,” and it ignited a flurry of activity online. It generated millions of views on TikTok and nearly half-a-million total streams on Spotify. Among many ardent fans, she garnered support from none other than JT of City Girls who proceeded to rap along to “Bing Bong” on Instagram. The track illuminates her airtight flow, deft wordplay, and undeniable knack for a hook.
Music Videos
DAMIAN LILLARD SHARES “PAID IN FULL” WITH CAMEO FROM CAM’RON

Acclaimed Rapper and NBA Star Damian Lillard, famously known as Dame D.O.L.L.A., has shared a brand new music video to “Paid In Full” featuring Tobe Nwigwe from his latest album Don D.O.L.L.A. The track boasts a cameo from Cam’ron who famously starred in the 2002 film to recreate the nostalgic scene. Don D.O.L.L.A. boasts impressive contributions from industry heavyweights and rising stars like Lil Wayne, Rick Ross, Ty Dolla $ign, Jordin Sparks, Rexx Life Raj, Sy Ari Da Kid, Christina Mackey, Brookfield Duece, and more. The album was featured on XXL, Vibe, Hypebeast, Uproxx, HotNewHipHop, and more.
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