Music Videos
SOUTHSIDE TAPS FUTURE & TRAVIS SCOTT FOR SIZZLING NEW SINGLE “HOLD THAT HEAT”
GRAMMY-nominated producer and multi-Platinum Atlanta artist Southside recruits rap superstars Future and Travis Scott for the scorching “Hold That Heat.” Listen HERE. The electrifying track is bolstered by a sleek, shadowy video that finds the 808 Mafia founder and CEO chilling with his A-List collaborators, a pole dancer, and, yes, an alligator on a chain. Watch the video HERE.
Southside’s signature sirens introduce the track, before rumbling 808s and trap hi-hats take over. Travis and Future tackle the chorus together, over a beat that is complex enough to stand on its own, but also leaves room for the MCs to flex their lyrical might. “I got a main bitch but I mingle,” Future spits in his trademark narcotized flow, which Southside has been soundtracking since the two joined forces on DJ Esco’s seminal 2015 mixtape 56 Nights.
The video befits the standing of Southside and co. as hip-hop heavyweights. A Lynchian spin on traditional rap videos, the Philp Andelman-directed visual boasts gleaming chains, scantily clad ladies, and unrelenting pot smoke. There’s also an alligator, dimly lit motel rooms, claustrophobic hallways, and visually arresting laser beams to drive home the grimy glamor.
With credits ranging from Moneybagg Yo, Drake, and 21 Savage to Pusha T and Young Thug, Southside is one of rap’s most sought-after producers. His most recent project — a full-length collaboration with critically acclaimed Cleveland rapper Doe Boy titled Demons R Us—features a who’s who of featured guests. After a brief hiatus, Southside’s “Hold That Heat” is a reminder that he can flex heavier than anyone else in the production game.
Music Videos
Memphis Recording Artist Flex Jaxn Shares Shares Chilling New Visual For “Drugs To Numb”
Hailing from Memphis, Tennessee, Flex Jaxn is an emerging musical talent with a compelling backstory. Raised by a single mother and facing significant childhood trauma, including molestation by family member, he turned to alcohol and drugs at the young age of nine. Diagnosed with ADHD and Bipolar Disorder, he struggled with these challenges throughout his youth. The gift of a toy piano at age 13 proved to be a pivotal moment, offering him an outlet and a means of escape from his pain.
Music became increasingly important to Flex, especially as he grappled with the triggers of his past, which led to multiple arrests and two overdoses. Realizing the crucial role music played in his well-being, he dedicated himself to it, eventually living in a recording studio. Through creating and composing, he journeys into self awareness turning his shortcomings into therapeutic art aimed at helping others facing similar struggles.
In 2024, Flex established D.I.R.E. (Drugs Imitate Real Emotions), a program inspired by his childhood participation in D.A.R.E., to support those battling substance abuse. That same year marked a turning point in his music career when he participated in The Roll Out Experience, leading to his signing by Shawn Barron and a deal with United Masters. He is currently working on his debut album, “10 for 10,” a deeply personal project where each song tells a story from his life, framed through the lens of celebrity drug overdoses. His released singles include “I Cry,” loose re-enactment of Juice WRLD’s death, and “Drugs are Numb,” depicting Rich Homie Quan’s overdose.
His next release, “Heart On Your Sleeve,” will explore the pressures faced by women in entertainment and social media. With his music already featured in several editorial playlists, Flex Jaxn is on a promising path to becoming a significant voice in his generation, offering solace and healing through his art.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
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