It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares “Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2, Key’s next album, following the chaotic, Tay Keith-produced “Ambition For Cash.“

The follow-up to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200 and featured fan favorite songs like “Dough,” ‘Word on the Streets,” and “Look At They Face,“Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis), Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808, Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.

The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“

Stream “Da Truth” here!

Acclaimed for his malleable flows and witty pen game, My Favorite Color specializes in a strain of rap music that’s somehow both ignorant and erudite. Sending a blaring message aimed squarely at anyone who hasn’t yet recognized his titanic talent, MFC shares “Mayday,” a new single. Blessed with an unconventional instrumental that mixes saxophone bleats, white noise, and a hummable keyboard turnaround, MFC paints over the beat like Jackson Pollock, gleefully switching up cadences and contorting his voice into cartoon-like shapes. Lyrically, MFC has fun mixing party-positive flexes with tongue-twisting geopolitical analysis: “I ain’t f*ckin’ with no socialism, communism, chauvinism/Quit votin’ for the puppets, n****, don’t nobody give a f*ck so f*ck it, n****a.”

The latest glimpse of his upcoming project, due early next year, “Mayday” finds My Favorite Color in a rarified spot–he’s confident enough in his abilities to experiment with his craft and to have fun while doing it. “Mayday” immediately follows “Old News,” a bouncy, lyrical banger that takes the time to emphasize why the L.A.-via-Pittsburgh artist is different from your favorite rapper, complete with hilarious music video where MFC plays multiple parts a la Eddie Murphy. In the wake of “Old News,” My Favorite Color was named one of the Best New Artists of September 2021 by Pigeons & Planes.

Signed to Rostrum Records, the label that broke Pittsburgh legends like Mac Miller and Wiz Khalifa, My Favorite Color looks to follow in their footsteps as the next artist from the Steel City to make it big. “Old News” heralds a return for the L.A.-via-Pittsburgh artist, who is working on his follow-up to Velma, his ambitious debut album. A tour through the Rostrum Records signee’s inventive mind and finely-tuned aesthetic, Velma is a revealing and relatable album–listening feels like catching up with an old friend about his life. On songs like the lead single “Funeral,” My Favorite Color contemplates complex questions about faith, mortality, music, and love. Acclaimed by DJ Booth, KAZI, and more, Velma is available everywhere via Rostrum Records.

Stay tuned for much more music and eye-popping videos from My Favorite Color in the coming weeks and months.

Less than a week after wrapping his successful 10-city Self Proclaimed tour, Dax has unveiled that his debut studio album, “Pain Paints Paintings” dropped today. The 16-song project features supporting roles from Lecrae, Snow Tha Product, Nasty C, Yelawolf, Tom Macdonald and Clever. 

Thus far Dax had released just 2 singles from this long-awaited album, “Propaganda” Ft. Tom MacDonald (3.1M views) and “40 Days 40 Nights” Ft. Nasty C  (1.2M views.) “Propaganda” peaked at the #3 spot on iTunes Music for Hip Hop and trended in the US for 13 days. Nasty C’s huge popularity helped “40 Days 40 Nights” trend on Twitter in South Africa while also trending at #3 on YouTube for 7 days. The over 35K comments between the two visuals is a testament to the deeply personal relationship DAX shares with his world wide fanbase. They know the one thing they can count on from DAX is that he leaves it all on the field for them, each and every time.

Peep here!