|A raw storyteller spitting pain-driven melodies through mellowed flows, Rylo Rodriguez has quickly established himself as a star of the south. Keeping up his knack for making his individual experiences strike a universal cord with listeners, the 4PF signee shares his latest video single, “Basketball Numbers.” Rhyming over acoustic guitar riffs that radiate a yearning sense of acceptance, Rylo reminisces over a close friend who was handed down a harsh sentence from an unjust system, and how he vows to look out for them and their families through hard times: “They gave him basketball numbers, he took a blind plea/I’m tryna get his lawyer for him, take care of his daughter for him.”|
The video for “Basketball Numbers” opens on Rylo shooting hoops in an open gym in a vintage Allen Iverson jersey, interspersed with shots of his friend in a tense meeting with authorities. As the video progresses, Rylo can be seen wearing the same orange jumpsuit as his incarcerated associate, symbolizing his empathetic approach to music; putting himself in his subjects shoes as he speaks on their experiences. Released over the weekend, the video already racked up over 500k views and reached YouTube’s Top 20 Trending for music, where it currently sits at #11.
Since delivering his 2020 debut LP, G.I.H.F. (Goat In Human Form), a 17-track effort with appearances from Lil Baby, Moneybagg Yo, 42 Dugg, and Yo Gotti, Rylo has demonstrated a rare ability to mold soulful street narratives about life in Mobile into heavy-hearted raps that speak to a universal struggle. That rare ability not only endeared him to Lil Baby who signed him to his 4PF imprint, but has since led artists like Kodak Black, Nardo Wick, EST Gee, OMB Peezy, and many more, to enlist Rylo’s signature style for their own music.
Stay tuned for more from Rylo Rodriguez as the summer progresses.
Watch “Basketball Numbers”
Rich Amiri Drops “FORZA FREESTYLE”
Armed with a bottomless arsenal of flows and a powerful basso voice, Rich Amiri is a commanding presence on every track he touches. Taking a page from motorsports as he speeds through life, Amiri shares a video for “FORZA FREESTYLE,” a highlight from his new album, GHETTO FABULOUS. Produced by Zuko and Ghostrage, “FORZA FREESTYLE” finds a confident Amiri unfurling off-the-cuff flexes, swerving around 808 blasts and synth stabs like an Italian supercar. In the video, directed by Keaton Jones, Amiri whips his Tesla to a hillside L.A. mansion, where he relaxes with a beautiful woman and totes his firearm.
Rich Amiri flexes his muscular sense of melody pm GHETTO FABULOUS, Amiri’s latest release for Internet Money Record, which racked up over 12.5 million streams to date. Spanning 14 tracks, the new project from the Internet Money Records signee features some of the famed collective’s most luxurious production to date–Rio Leyva takes the helm behind boards, with credits on 12 of the project’s 14 tracks, welcoming contributions from IM fellows like founder Taz Taylor, Census, and ThankYouWill, plus unaffiliated associates like Zuko and maxvon. Shouldering the load with no features necessary, Amiri takes advantage of the room-enveloping production, his bellowing bass cutting through the cavernous atmosphere with commanding authority and unpredictable melodics.
2023 has been a busy year for Rich Amiri. Earlier this year, Rich Amiri announced his signing to Internet Money Records, making his longstanding relationship with the artist-producer collective official. Shortly afterward, Amiri dropped EVOLUTION, entirely produced by Internet Money, featuring singles like “Poppin” ft. Lil Tecca and “Salty.” The 12-track project was his biggest step yet in his rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from Summrs, jaydes, and others.
Stay tuned for more music and videos from Rich Amiri coming soon, and check him out live on March 17th at Rolling Loud California.
GHETTO FABULOUS is available everywhere via Internet Money Records/10K Projects.
Dee-1 Releases New Visual “Lines Drawn”
Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.
“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.
Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.
Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.
Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.
Dredloc Esco Shares “On The Low”
Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.