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PRE’s Joddy Badass and SNUPE BANDZ Get Seductive in “I Like” Video from LLD

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Young Dolph assembled a diverse and talented roster to help build his Paper Route Empire. Two of his most talented signees, Joddy Badass and SNUPE BANDZ, show off their skills in I Like,” a duet from the recent Paper Route Empire Presents: Long Live Dolph compilation. A two-hander complete with gentle guitars and snapping percussion, “I Like” finds both the New York-born Joddy and the Memphis native SNUPE revealing what they want from a romantic partner: “Sh*t is different/I love it that you’re self sufficient/So I’m persisent,” lilts Joddy, while SNUPE says “I like an independent b*tch/She know how to pop her sh*t.” In the video, Joddy relaxes in her all-pink-everything bedroom, luxuriating on her feathered bedspread and showing off her jewels as she daydreams about her ideal man, while SNUPE kicks back and rolls up with his main squeeze.

SNUPE and Joddy’s duet further establishes the two rappers as major players in the future of PRE and the rap game as a whole. A native of Brooklyn, Joddy previously impressed with her single 333 from the 2021 PRE compilation PAPER ROUTE iLLUMINATiMeanwhile, SNUPE BANDZ is one of the hottest newcomers in the Memphis scene, making his name with the Young Dolph and Key Glock collaboration “Blu Boyz” and the solo street hit Remember (863k YouTube views). Joddy is currently preparing her upcoming Who TF Is Joddy? mixtape, while SNUPE plans to connect with labelmate Paper Route Woo for Boyz In The Hood, coming later in 2022.

Released in late January, Paper Route Empire Presents: Long Live Dolph features contributions from almost every artist on the label, from rising stars like Key Glock to relative newcomers like Paper Route Woo. Spanning 8 tracks, the project points to a bright future for the label that the King of Memphis built from the ground up. The project is home to “Proud,” a moving and defiant new single from Key Glock, which earned over 4 million views in its first 3 days of release and garnered praise from The New York Times, among others, and “Love For Me,” featuring a new verse from Young Dolph. With additional appearances from standouts like Kenny Muney and SNUPE BANDZ, as well as Brooklyn’s Joddy Badass and Chicago’s ChiTana, who point to the diversified vision Dolph developed for PRE that extends beyond his hometown, Paper Route Empire Presents: Long Live Dolph is available everywhere via Paper Route Empire, and will soon be available to purchase on vinyl.

Watch Joddy Badass – “I Like” ft. SNUPE BANDZ!

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HDBeenDope Releases New Music Video for “Mamba”

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Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards. 

Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more. 

The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.  

The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.  

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Kenzo Balla Keeps His Eyes Dry in “No Sympathy” Video

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Bursting out of NYC with the explosiveness of an elite edge rusher, Kenzo Balla is applying pressure on his mission to run up a sack. With his borough on his back like a last name on a jersey, Kenzo returns to share the new video for “No Sympathy” from his recent Mr. Ready To Blitz project. Over dizzying production from Spinback and Ron.Adg, Kenzo spits with a game-ready fury on “No Sympathy,” delivering each cautionary flex with a hard-nosed intensity: “Ballin’ on n****s, I ain’t talking scrimmage.”

The video for “No Sympathy,” shot by SozeCinema, positions Kenzo as the captain of his team rallied behind him throughout the video. The Richard Sherman to his own Legion of Boom, Kenzo’s the only one who’s visage is unobscured by hoods and balaclavas, making it clear he’s the face of this pack. With quick cuts and transitions to match the track’s rapid pace, “No Sympathy” plays out less like a music video and more like the hardest-hitting highlight reel of the season. The video for “No Sympathy” arrives as Kenzo prepares for Mr. Ready To Blitz (Deluxe), coming on December 16th.

Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.3 million video views since its release in June.

With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.

Watch “No Sympathy” here!

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Denham Reminisces On A Past Relationship In New Single “Nightmare”

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Rising artist Denham delivers his latest and last release of 2022 entitled, “Nightmare”. The catchy tune captures the San Clemente (Orange County) rapper reflecting on a past relationship, wanting to turn back the hands of time but also reminiscing on their time together as a nightmare making it hard for him to forget. Denham delivers a wavy, new sound to the west coast Hip-Hop scene. The independent rapper, songwriter uniquely blends rap and rock influences to turn out melodic trap tunes.

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Quote: I’m trying to blend all the genres I loved growing up into one sound. Create a euphoric sense of nostalgia. 

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