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Payroll Giovanni & YS Hustle “All Week” In New Visual

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Only a week after releasing his highly touted project “Realer Than Real”, YS is back with a brand new visual for “All Week” featuring Detroit legend Payroll Giovanni. The disco-like production provided by Helluva sets the table for YS and Payroll to electric slide all over the track. YS explains what a seven day period is like for him when he states, “I was just thuggin’ on the block on Sunday, flew to the D when I land it was Monday, Tuesday went and grabbed that Glock now it’s doomsday, Wednesday my dog just hit me said the food came, Thursday I was thumbing through it playing with them blues, Friday we was sliding with a dirty tool, Saturday I woke up then I watched the news”. Payroll then gave a description of his exploits on his verse, “Monday I was stocked, Tuesday I had a couple, by Friday I’m iced up leaving bitches puzzled”. 

The REALMOVIE directed visual shows YS and Payroll marking their calendars planning out their respective weeks, in front of a stable of yellow luxury cars. 

When YS and Detroit hitmaker Helluva connected they sought out to create a sound truly unique to them, a young Compton rapper and a seasoned Midwest producer. The duo crafted songs with a mix of fiery street tales, and pain-filled crooning over classic West-Coast samples, cinematic scores, piano-heavy beats, and melodic guitar-filled production. Once completed, YS struggled finding a title for this masterpiece of a project, because it wasn’t centered around one central theme, it was an outstanding display of his musical dexterity, but it was also his most personal project to date. After a session with Helluva, YS posed the question aloud to no one in particular, “what’s realer than real?” and his answer was “this album”. 

The 16 track project is executive produced by Helluva and filled with star-studded features including EST Gee, on “Play 4 Keeps”, Detroit heavyweight Payroll Giovanni on “All Week”, Babyface Ray and LA’s Fenix Flexin on “Hate Me”, and viral Florida artist Hotboii on “Switch”. Fellow Compton artist and childhood friend Wallie The Sensei joins YS on two songs as well. 

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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