Music Videos
Offset Jim Seeks a Sign from the Divine in New “Thugs Cry” Video
Offset Jim’s rampant rise from local hero of the Bay Area to a national concern since the release of his latest project, Rich Off The Pack, hasn’t come as easy as the Oakland native has made it look. Reconnecting with frequent collaborator and producer, DTB, Offset Jim shares new visuals for “Thugs Cry.” Dedicated to the rapper’s late friend Teddy, the track sees Jim struggle with a gangster’s grief as he looks skyward for divine guidance in the wake of his loss. Yet, with ten toes still in the street, Jim has no time to lose focus on the matters at hand, rapping, “Ever since I lost my n****, I’ve been feeling shady/Feel like these n****s all owe me and they gotta pay me.” A rare deviation from the effortless flexing and understated swagger Offset Jim is known for, “Thugs Cry” serves as a sobering counter-balance to the eight other tracks on Rich Off The Pack, providing a deeply impactful layer of context to the project by highlighting the cost of admission to a gangster’s paradise.
The MikeyRare-directed video expertly highlights the somber, religious themes of the track, placing Jim at the center of his very own Last Supper, as per the famous Leonardo DaVinci painting. Drawing both from Jim’s paranoia in the wake of tragedy and Jesus’ prediction of Judas’ betrayal, Jim is seen seated at the table surrounded by companions when the lights go out, revealing that his guests have been replaced by snakes. Serving as a standout track with a potent visual to match, “Thugs Cry” is just the latest addition in a series of recent high-production videos from Rich Off The Pack, like “Off White Mikes” ft. EST Gee “Members Only,” “Face Card” ft. Kenny Beats, “Make No Sense” ft. Babyface Ray, and “Regular.”
In a heavily populated Bay Area rap scene, Offset Jim has remained a standout since emerging alongside fellow Play Runners Association rapper ALLBLACK in 2018 and 2019. Hailing from the notorious Oakland neighborhood known as the Murder Dubs, Jim first made waves after back-to-back releases in 2019. The first was his solo effort, No Pressure, featuring the local hit titular track, which amassed over 3 million streams, and the second, 22nd Ways, a collab mixtape with ALLBLACK, featuring the Bay Area favorite, “Trip On It,” which amassed over 8 million streams. With the release of Rich Off The Pack, Offset Jim has put the nation on notice that he’s far more than just the Bay Area’s problem now.
Rich Off The Pack is available everywhere via Play Runners Association/EMPIRE.
Artist To Watch
Fat Trel Releases New Single “Anything”
Following a well received headlining performance at DMV Summer Jam over the weekend, Washington D.C. wordsmith Fat Trel continues his Boosa’s Keeper campaign by dropping the music video for “Anything.” The HD clip for the Hollywood Bangers‘ produced track finds the green-eyed entrepreneur and his posse enjoying the warm weather as Summer comes to an end. Trel’s latest body of work serves as an homage to slain childhood friend Darrell “Boosa Da Shoota” Marshal and includes guest appearances from IDK, EST Gee, Skilla Baby, Millyz, NSC Kai, and Almighty.
“This album is dedicated to my lil brother Boosa, who passed away when I was locked up. I put a lot of time into this album and was going through a lot while making it. I got sober and went to therapy as well. So you will hear a lot of pain and just a better version of me throughout each song. I’m introducing the world to an older, better, and evolved version of FAT TREL,” the MGE recording artist reveals in a press statement to Medium Creative Agency about the project.
Martrel Reeves PKA Fat Trel was a child far more ambitious and cognizant of his surroundings than the norm. At age seven, he professed ambitions to be a rapper, while peers delivered the proverbial “I have a Dream” Speech about aspirations to be nurses, doctors, lawyers, and fire fighters. As peers sat excited by the endless possibilities of the future, Fat Trel sat perplexed by the harsh realities of DC; the place he called home. Fat Trel exited high school at age 15, caught up in the lure and necessity of street life; a road more traveled when the have-nots impose an immediate call to action. Unconvinced high school education would support his family or cultivate his ambitions, Fat Trel hit the ground running in pursuit of being an emcee and has not stopped running since.
Fat Trel has nurtured and grown his organic storytelling ability with creative word play and pulverizing flow. Taking a raw approach to music, some would say as graphic and grimy as the streets of DC, but equally memorable and captivating nonetheless. He holds no punches and tells each story with such relativity they appear verbatim, in a matter of fact nature, that illustrates he is genuinely home grown and not caught up in the idea of being from the streets.
Watch the BeDifferent Media directed visual for “Anything” and stream Boosa’s Keeper in its entirety below via ONErpm.
Artist To Watch
Drea Dominique Releases New Single “Let’s Go”
Drea Dominique returns with a captivating new single, “Let’s Go,” showcasing her signature blend of East Coast grit and West Coast flair.
“Let’s Go,” directed by Cobian Studios, captures the essence of 90s nostalgia with its fun, sexy, and sultry vibe. Drea’s infectious lyrics, “I know you like it, so don’t even front, don’t want no smoke, know I’m too blunt,” are sure to resonate with fans, blending confidence with undeniable allure.
She has already proven her ability to captivate listeners, with her previous hit “Switch” currently in rotation on MTV’s Spankin’ New. As “Let’s Go” hits streaming platforms, fans can look forward to turning up the volume and riding out to the latest anthem from an artist who continues to make waves in the music scene.
Her resume includes Snoop Dogg, 50 Cent, and Robin Thicke. “Let’s Go” continues to demonstrate the undeniable charisma that has already earned her over a million views on YouTube and a growing base of more than 14,000 subscribers. Her newfound popularity matches the buzzworthy music, making the forthcoming album patiently awaited by fans.
Watch “Let’s Go” below. And afterward, feel free to follow Drea on social media for daily updates and more.
Music Videos
Eastside Tonk Drops Explosive Lead Single ‘Made For It’ Ahead of New Album Featuring Rob49, Lil Double 0 & Coldheartedsavage
Eastside Tonk, the rising star from Opelousas, Louisiana, is taking the hip-hop world by storm with the release of his powerful lead single, “Made For It,” which hit the airwaves on August 13th. This hard-hitting track sets the tone for his upcoming album, scheduled to drop on August 23rd, promising to showcase his unique style and undeniable talent.
“Made For It” delivers a raw and unfiltered look at Eastside Tonk’s journey, blending gritty beats with introspective lyrics that speak to his resilience and ambition. The single has quickly gained traction, capturing the attention of fans and critics alike with its authentic storytelling and electrifying energy. Eastside Tonk’s knack for weaving his life experiences into his music makes “Made For It” a standout track that leaves listeners wanting more.
Building on the momentum of the lead single, the album features a star-studded lineup of collaborations. Eastside Tonk joins forces with New Orleans powerhouse Rob49 on the track “In The Making,” accompanied by a must-watch official music video that highlights the dynamic synergy between the two artists. The visual arrives this Friday alongside the new LP.
Adding to the album’s appeal are guest appearances from Lil Double 0 and Coldheartedsavage, whose verses bring additional depth and diversity to the project. Their features showcase Eastside Tonk’s ability to collaborate with top-tier talent while maintaining his distinct voice and style.
Eastside Tonk’s journey from Opelousas to the forefront of the hip-hop scene is a testament to his relentless drive and undeniable talent. His authentic voice and relatable lyrics have resonated with fans nationwide, and this new album is set to expand his reach even further. With each track, Eastside Tonk delivers the unfiltered energy and raw emotion that have become his trademarks.
The album will be available on all major streaming platforms starting August 23rd. For now, be sure to check out the official video for “Made For It,” and stay tuned for more from Eastside Tonk as he continues to rise and make his mark in the hip-hop world.