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Offset Jim Seeks a Sign from the Divine in New “Thugs Cry” Video

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Offset Jim’s rampant rise from local hero of the Bay Area to a national concern since the release of his latest project, Rich Off The Pack, hasn’t come as easy as the Oakland native has made it look. Reconnecting with frequent collaborator and producer, DTB, Offset Jim shares new visuals for “Thugs Cry.” Dedicated to the rapper’s late friend Teddy, the track sees Jim struggle with a gangster’s grief as he looks skyward for divine guidance in the wake of his loss. Yet, with ten toes still in the street, Jim has no time to lose focus on the matters at hand, rapping, “Ever since I lost my n****, I’ve been feeling shady/Feel like these n****s all owe me and they gotta pay me.” A rare deviation from the effortless flexing and understated swagger Offset Jim is known for, “Thugs Cry” serves as a sobering counter-balance to the eight other tracks on Rich Off The Pack, providing a deeply impactful layer of context to the project by highlighting the cost of admission to a gangster’s paradise. 

The MikeyRare-directed video expertly highlights the somber, religious themes of the track, placing Jim at the center of his very own Last Supper, as per the famous Leonardo DaVinci painting. Drawing both from Jim’s paranoia in the wake of tragedy and Jesus’ prediction of Judas’ betrayal, Jim is seen seated at the table surrounded by companions when the lights go out, revealing that his guests have been replaced by snakes. Serving as a standout track with a potent visual to match, “Thugs Cry” is just the latest addition in a series of recent high-production videos from Rich Off The Pack, like “Off White Mikes” ft. EST Gee “Members Only,” “Face Card” ft. Kenny Beats, “Make No Sense” ft. Babyface Ray, and “Regular.”

In a heavily populated Bay Area rap scene, Offset Jim has remained a standout since emerging alongside fellow Play Runners Association rapper ALLBLACK in 2018 and 2019. Hailing from the notorious Oakland neighborhood known as the Murder Dubs, Jim first made waves after back-to-back releases in 2019. The first was his solo effort, No Pressure, featuring the local hit titular track, which amassed over 3 million streams, and the second, 22nd Ways, a collab mixtape with ALLBLACK, featuring the Bay Area favorite, “Trip On It,” which amassed over 8 million streams. With the release of Rich Off The Pack, Offset Jim has put the nation on notice that he’s far more than just the Bay Area’s problem now.

Rich Off The Pack is available everywhere via Play Runners Association/EMPIRE.

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Trapland Pat Shares Live Performance of New Song “Cappin”

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With his self-assured intensity and versatile rhythmic dexterity, Trapland Pat is quickly moving up the ranks of rap stardom. Offering a taste of his candid capabilities, Pat shares his 4 Shooters Onlyexclusive live performance of “Cappin,” the latest glimpse into his upcoming project, Trapnificent, coming soon via Bang Biz Ent./Alamo Records.

Reconnecting with frequent collaborator PepperJack Zoe, who produced recent singles like “Losses” and “Trap Dance,” the track finds Pat setting the record straight on his recent success and how the money didn’t change him half as much as it did the clout chasers that now surround him. Yet, with his undeniable appeal and the talent to back it up, Pat is keenly aware of his strengths as well as his value: “They don’t see the pain from this s***, just the glory/Drew this up from scratch, I get to venting ‘bout my story/Engineers feel my pain, that’s why they all tryna record me/My mouth costs your life, think twice, could you afford me?” Shot on the streets of Miami and showing off Pat’s wide-eyed charisma, ”Cappin” arrives as part of 4 Shooters Only’s “From The Block” series.

Raised in a Haitian household in Deerfield Beach, FL, Trapland Pat took it upon himself to escape his rough circumstances by any means necessary. When his football dreams came crashing to a halt after his scholarship to Indiana State was revoked, Pat threw himself into rap music. Inspired by his brother’s habit of freestyling, Pat realized he had serious talent, and spent his spare time refining his wordplay and songwriting. He made a name for himself in the south with mixtapes like Exit 41 and Pak Man, eventually earning the attention of Fredo Bang, who signed him to his Bang Biz imprint, in partnership with Alamo Records.

2021 was a huge year for the young rapper, heralded by his single Big Business.” Dominated by a simple, but infectious piano riff, “Big Business” showcased the rapper’s rare charisma, generating over 5 million combined streams and earning praise from Passion of the Weiss, who placed the song at #18 on its list of Best Rap Songs of 2021. “Big Business” was the centerpiece of the Pitchfork-acclaimed Thru The Dooran accomplished 13-track mixtape with appearances from fellow Floridians Kid Trunks and Kuttem Reese.

As Trapland Pat looks to take his searing street raps to a larger audience with the upcoming Trapnificent, stay tuned for much more music from the young rapper, and don’t dare doubt his determination to succeed.

Watch “Cappin” (Live) on 4 Shooters Only’s YouTube!

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GwalaBoy Phlyy Drops “Heavy Motion”

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Born Marcius Cleophas and raised in North Miami, GwalaBoy Phlyy is a motivated multi-disciplinary who has been carving out a lane for himself his whole life. Raised by a single mother and a distant drug dealer father, he cites Gucci Mane, Future, Money Man, 2Pac, and Lil Wayne as early influences and began to record music of his own in 7th grade; but really started taking music seriously around 2019. The following year he got his first big break by way of a feature from Roc Nation recording artist Bobby Fishscale. Other notable industry figures GB has worked with include ATL Jacob, Sauce Walka, Jackboy, Fredo Bang, and Zoey Dollaz.

Continuing his Going Colossal campaign, spearheaded by the Bobby Fishscale-collaboration “Cartier,” and following a recent Dirty Glove Bastard ‘Off The Porch‘ interview, Hatian Hip-Hop authority GwalaBoy Phlyy (@GwalaBoy_Phlyy) makes his way back to the small-screen in the official music video for “Heavy Motion.” Directed by Ntro4k Studios, the HD-clip for “Heavy Motion” finds the Florida based rap act practicing what he preaches; flexing foreign cars, jewelry, and designer drip. [Photo Credit: Medium Creative Agency]

Watch the visual for “Heavy Motion” as well as stream Going Colossal in its eternity on your DSP of choice below via GwalaBoy Music and check out his video for “Cartier” | HERE.

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YKG Hotboy Delivers “Piped Up” Visual!

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After raising his digital profile with the Julian MTZ directed HD-clip for “Another Day,” TX native YKG Hotboy (@ykg_hotboy) recruits directing duo Made By James to bring a new Rick Hertz produced Summer anthem titled “Piped Up” to life. The latest leak from the Young Kings Global posterboy captures him piping up with his community and features an assortment of head turning eye candy. [Photo Credit: Medium Creative Agency]

Raised in the Texas city of Galveston, YKG Hotboy is a 23 year old Afro-Mexican hip-hop artist. Posed to be the next big act to pop out of The Lone Star State, he brandishes an exciting flow along with electrifying sonics. Making sure his presence is felt with every release, it’s only a matter of time before Hotboy takes his rightful place on the throne.

Watch the music video for “Piped Up” and stream the song’s audio on your DSP of choice below via 24/8 Music / The Orchard!

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