Music Videos
NYC’s DUSTY LOCANE, Ron Suno, Rah Swish, & OnPointLikeOP Share “BUST DOWN” Video
DUSTY LOCANE, Ron Suno, Rah Swish, and OnPointLikeOP set out to subvert and exceed expectations with their collaborative SAY DAT EP. Proving that each of the EMPIRE artists can hold their own and still shine together, the drill quartet shares the new video for “BUST DOWN”. Backed by an instrumental that gives the NY drill treatment to a ‘90s pop culture staple, with production courtesy of Bordeaux, Non Native, Reece, and Deroux, “BUST DOWN” finds the artists recounting their sexual exploits with the giddiness of high schoolers at the lunchtable, as Ron raps, “I did it a skit with your girl, now she famous/She got nice toes, match with the anklet.”
Directed by Nimi Hendrix, the video for “BUST DOWN” takes all the raunchy rawness of the track and turns it up to ten for a clip that feels like a Project X-style rager at the Playboy Mansion. Kicking off the video, Ron Suno emerges from the massive estate’s doors in a shower robe like Tony Soprano, but he’s not out to grab the newspaper. As DUSTY, Rah, and OP enter the scene, it turns into a full-blown pool party. Though Ron’s not winning any swimsuit contests with his Canada Goose puffer jacket, jeans, and ski mask on in the pool, this robe-clad squad is out to make a splash wherever they go.
SAY DAT is the first collaborative project by this group, but the close-knit, EMPIRE-signed rappers have worked together frequently in the past. This summer, Ron Suno, Rah Swish, and DUSTY LOCANE united for “SHOES,” a highlight cut from Ron’s recent project SUNO MODE. DUSTY LOCANE and Rah Swish joined forces on “BIG WOOS,” a proud anthem from DUSTY’s late 2021 debut album UNTAMED. OnPointLikeOP connected with DUSTY LOCANE in 2021 for the street hit “MOVE DOLEY” and earlier this year for “Stickup,” which also featured Jim Jones, and teamed up with Rah Swish on the fiery “Always Workin.“
All four rappers spent this year staking their claim as major figures in the NYC rap scene. Ron Suno racked up tens of millions of streams on his hit song “What They All Say” and its Rowdy Rebel-featuring remix, which appeared on his new album SUNO MODE. Rah Swish struck gold with his Soulja Boy-sampling street hit “Tell ‘Em,” while OnPointLikeOP collaborated with the likes of G Herbo, Sheff G, and Sleepy Hallow in recent months. DUSTY LOCANE recently dropped the ROLLIN N CONTROLLIN EP, which collected each installment of DUSTY’s GOLD-certified debut single, “ROLLIN N CONTROLLIN FREESTYLE,” including the recent “ROLLIN N CONTROLLIN Pt. 3 (BEEN ROLLIN)” and it’s TikTok-viral predecessor, as well as his second-ever single, “Rolando (Caught In The Rain)” (95 million Spotify streams), which receives a brand new sequel on the project.
With SAY DAT EP, look for the Five Borough foursome to continue their reign as the hottest rhymers in the Big Apple.
Watch “BUST DOWN” here!
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
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