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$NOT Ghost Rides His “BENZO” in the Latest ‘Ethereal’ Video

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Lashing out at the world from behind his ever-present hoodie, $NOT sublimates his curmudgeon tendencies into aggressively catchy rap songs. Sharing a hedonistic clip for one of his most confrontational songs to date, the 24-year-old artist shares BENZO.” Produced by PinkGrillz88 and regular $NOT collaborator Eem Triplin, “BENZO” combines dynamic 808s with ominous, tolling bells, creating a bass-boosted canvas for $NOT to describe the various ways he’ll mess you up if you cross him: “Coming out the coupe, we them troops/All we do is point and they shoot at you.” Directed by NOTACHANCE, who applies a similar VHS-like grain that he used in $NOT’s latest video 5AM,” the video for “BENZO” finds the hooded rhymer taking his Mercedes Benz out for a joy ride, accompanied by wheelie-popping roadsters and dirt bikes, before he heads to a chaotic function and lets out his aggression on the bathroom mirror. Amidst all the chaos, the video pauses for a moment so $NOT can indulge in his longtime desire to become a gas station clerk. “BENZO” follows in the wake of “5AM” and the the AWGE-directed video for “Doja” ft. A$AP Rocky, as the latest video from $NOT’s project Ethereal.

Released in early February, “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a video that followed $NOT and Rocky through NYC streets and a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist and second-ever appearance after last year’s Tell ‘Em w/ Cochise, and it has generated over 7.6 million YouTube views and 40 million streams to date. With creative direction by AWGE and appearances from Trippie ReddJoey Bada$$Juicy J, and more, Ethereal is currently available everywhere via 300 Ent.

“BENZO” arrives as $NOT prepares to go on the road with the legendary Limp Bizkit on their Still Sucks Tour.” As the lead support act on a bill that also includes Dying Wish, Wargasm UK, and Scowl, the “Still Sucks Tour” gives $NOT the opportunity to perform in front of some of the biggest audiences of his career. The tour kicks off in Tampa, FL on 4/28, stopping at Madison Square Garden in New York City on 5/13, before $NOT hops off the tour following the 5/14 show in Baltimore, MD. Tickets for the Still Sucks Tour are available at LimpBizkit.com.

Ethereal capitalizes on the momentum generated by $NOT’s successful 2021, in which he made major moves that helped him grow his audience to more than 10 million monthly listeners on Spotify. He earned his first Billboard Hot 100 appearance for Tell Em (for which he earned a PLATINUM plaque in 2022), racked up nearly 12 million YouTube views on Whipski,” a Cole Bennett-directed collaboration with Lil Skies, and notched additional collaborations with Kevin Abstract & slowthaiDJ Scheme & Fenix Flexin, and SSGKobe. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud, Day N Vegas, Firefly, and Lyrical Lemonade’s Summer Smash, and was recognized on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. In 2020, $NOT made his mark with two projects: Beautiful Havoc, home to singles like Revenge and Mean” ft. Flo Milli, and – TRAGEDY +, home to the GOLD-certified hits “GOSHA” and “Moon & Stars” ft. Maggie Lindemann.

With over 100 million streams in the bank for Ethereal, more music on the way, and upcoming performances at Rolling Loud Miami and Lyrical Lemonade Summer Smash, $NOT looks likely to reach yet another level of artistry and stardom this year. Keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Watch “BENZO” here!

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GwalaBoy Phlyy Drops “Heavy Motion”

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Born Marcius Cleophas and raised in North Miami, GwalaBoy Phlyy is a motivated multi-disciplinary who has been carving out a lane for himself his whole life. Raised by a single mother and a distant drug dealer father, he cites Gucci Mane, Future, Money Man, 2Pac, and Lil Wayne as early influences and began to record music of his own in 7th grade; but really started taking music seriously around 2019. The following year he got his first big break by way of a feature from Roc Nation recording artist Bobby Fishscale. Other notable industry figures GB has worked with include ATL Jacob, Sauce Walka, Jackboy, Fredo Bang, and Zoey Dollaz.

Continuing his Going Colossal campaign, spearheaded by the Bobby Fishscale-collaboration “Cartier,” and following a recent Dirty Glove Bastard ‘Off The Porch‘ interview, Hatian Hip-Hop authority GwalaBoy Phlyy (@GwalaBoy_Phlyy) makes his way back to the small-screen in the official music video for “Heavy Motion.” Directed by Ntro4k Studios, the HD-clip for “Heavy Motion” finds the Florida based rap act practicing what he preaches; flexing foreign cars, jewelry, and designer drip. [Photo Credit: Medium Creative Agency]

Watch the visual for “Heavy Motion” as well as stream Going Colossal in its eternity on your DSP of choice below via GwalaBoy Music and check out his video for “Cartier” | HERE.

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YKG Hotboy Delivers “Piped Up” Visual!

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After raising his digital profile with the Julian MTZ directed HD-clip for “Another Day,” TX native YKG Hotboy (@ykg_hotboy) recruits directing duo Made By James to bring a new Rick Hertz produced Summer anthem titled “Piped Up” to life. The latest leak from the Young Kings Global posterboy captures him piping up with his community and features an assortment of head turning eye candy. [Photo Credit: Medium Creative Agency]

Raised in the Texas city of Galveston, YKG Hotboy is a 23 year old Afro-Mexican hip-hop artist. Posed to be the next big act to pop out of The Lone Star State, he brandishes an exciting flow along with electrifying sonics. Making sure his presence is felt with every release, it’s only a matter of time before Hotboy takes his rightful place on the throne.

Watch the music video for “Piped Up” and stream the song’s audio on your DSP of choice below via 24/8 Music / The Orchard!

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@DaWeirdoGod Releases “Child of Englewood”

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DaWeirdo is an emerging American Hip-Hop artist, songwriter, producer, and creative director from Chicago, Illinois. Born and raised on the Southside of Chicago in the notorious Englewood neighborhood, his environment left him looking for an outlet to creatively express all that he was seeing. His visual for “Child of Englewood” shows a brief, but vivid description of that.

Twitter/IG: @DaWeirdoGod 

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