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Meet Producer DOC, Credits Include Lil Durk, NAV, J.I. The Prince of N.Y.

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Cross-genre on-the-rise producer, DOConDaBeat aka DOC, understood the task in front of him would not be easy. His 2012 effort, “When I’m Famous” marked his introduction to hip-hop, circulating his knack for bridging original themes to nostalgic melodies. The (then) upstate New York teenager’s verses landed in regional venues and supported his subsequent 2015 mixtape “Matter of Time”. Each garnered positions on prominent rap blogs. Still, in a period where the power of the internet helps or hinders those with audio manifestations–the beatmaker knew he needed to trek to Manhattan if he was going to be more than a big fish in a local pond. “People think I have been making music for 10 years, but it has been much longer than that. As a kid, I watched my father produce records for his friends. I remember the first time I made a beat, and somebody rapped on it. I was in the 5th grade. I knew then what I know now,” DOC explained.

Eager to hone his craft, the platinum-selling session leader soon taught himself how to play instruments and write music. His first instrument of choice was the piano, a tool that helped him to arrange cadences before any RIAA-certified placements. DOC found a musical safe space beside his mother at church, where the tyke learned to play the drums for his congregation’s choir. Both tuneful attributes posture his musicianship blocks ahead of newcomers who create exclusively through software programs. “I kept at it. Later, when my projects developed a buzz, my friend P was helpful with connecting me to industry executives, as he creates music, too. I would clock out of my day job at 5:00 PM, and we would drive to NYC to meet artists. Our studio sessions would sometimes continue until 4:00 AM. I would take a nap in the car on our way back to Albany and be at work by 9:00 AM,” he detailed.The grind of DOC’s developmental process, while strenuous, was necessary. In time, the virtuoso crossed paths with Gaby Acevedo, and their meeting marked the beginning of his mainstream trajectory beside GStarr Entertainment. The bilingual CEO took the music producer’s dexterities to new levels in 2019, marrying DOC’s hard-hitting trap loops to more commercialized rap sounds. Beside his roster mate, J.I., radio placements resulted in audiovisual success, including their collaboration “Need Me” and its 122 million YouTube views. Shortly thereafter, the producer’s synth-heavy packs played nicely from verse to chorus on the lyricist’s EPs, “Hood Life Krisis Vol. 1”, and “Hood Life Krisis Vol. 2.”, These triumphs were merely the beginning for the duo. A few millennial heavyweights’ co-signs inspired the GStarr hitmakers to keep moving. “I used to follow NAV on Twitter when he was solely producing for the XO crew. Now, he is rapping on one of my beats with Lil Durk,” DOC said regarding J.I’s collab, “Painless 2.” This enthusiasm laced the roster mates’ 2020 sets on the road and roused the keyboard wizard’s contributions to DAISY SIMO and Apollo Rai’s emerging catalogs. Taking notes from his production idols, DJ Khaled and Kanye West, has strengthened his musical reach by learning to mix and master for upcoming GStarr albums. The multi hyphenate struck gold yet again on J.I.’s “Hood Life Krisis 3” with “Letter 2 U”. DOC’s influences include The Dream, JAY-Z, Nas, Swizz Beatz, T-Pain, and Southside of 808Mafia. Gaby believed in me immediately. I can see how much we have accomplished in a few years. I aspire to become a super producer and assemble other young producers under me. Years from now, I hope people will sample my LPs. Also, I learned how to handle artists’ stage soundchecks. Who knows–maybe one day I will even do a film score–we have major dreams,” DOC asserted. 

The current RIAA Class member’s feelings of limitlessness are partially credited to his stint on 2021’s sold-out Young and Restless Tour. He DJed and supported GStarr’s studio recordings between show stops. DOC made inspiring discoveries by dedicating time to spinning conscious hits from his parent’s hip-hop era and listening to Caribbean riddims from chart-topping predecessors. Revisiting retro vinyl brought forth past-meets-present-boosted reggaeton tracks with El Ritmo Que Te Provoca, including “Comas y Ceros” by FARINA and Arcangel. The brawny soundscapes of DOC’s money compositions fit in Spanish-speaking markets, bringing him cross-continental fanfare. The love of devotees is appreciated, but admiration from a figure DOC respects elevated his understanding of how to guide an artist’s vocals harmoniously. The chart-topping producer Rick Steele is credited for his precision in obtaining the exact notes requested by his collaborators. The mogul’s ability to invoke emotions from his performers assisted DOC–ahead of publicizing his first-ever number 1 placement beside J.I on the Heatseekers Album chart–concluding last year. The event was a manifestation of a long preparation meeting opportunity for the GStarr team.

“I believe these mainstream developments are fate. Music runs deep in my lineage. My grandfather was in a 70s Bronx-based band. He played Earth, Wind & Fire tracks and asked that I explain what I heard. My mother is a writer. She made me understand the importance of storytelling. Comprehension of a song’s beginning, middle, and end became a requirement in our household,” the beatmaker affirmed. Traditionally, producers work closely with writers at a label. DOC set his intention to always be cohesive with whatever he releases into the world. This component alone reiterated the need for the industry rookie to have a solid workforce in place. Beyond the business, DOC’s grandest motivating factor is the love of his son. Upon the birth of his child, the key player took a leap of faith and pursued his passion full-time.2022 has exciting announcements en route with support from veterans like Poo Bear and DJ Luian Mambo Kingz’s producer Hydro. “I put everything I have into these dreams. I want people to feel that sentiment no matter what genre they listen to”, DOC substantiated. As continued chart entries occur, GStarr’s signee understands he does not get points today for yesterday’s wins. In the meantime, DOC is patiently putting the work in.

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BK Bruisers DUSTY LOCANE and TaTa Connect for “WRAP EM UP”

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DUSTY LOCANE obliterates instrumentals with his booming basso delivery, commanding each track like a drill sergeant in boot camp. Joining forces with another rising star from his home borough, the Brooklyn bruiser shares WRAP EM UP,” a scintillating new video. On “WRAP EM UP,” DUSTY goes back and forth with 41 standout TaTa, his gravelly charisma providing the perfect counterpoint to TaTa’s manic energy, as they sing each other’s praises: “No cap, the knocker make him lift/And I’m with Dusty posted on the 5th,” says TaTa. The video finds the drill duo strutting their stuff in a graffitied soundstage, flanked by Brooklyn baddies and an emerald green Lambo as they energetically perform their verses.

“WRAP EM UP” is a highlight from  NIGHTMARE ON DA FIFTH, a sinister project that dropped on Halloween. The new tape continues to cement the Canarsie native’s chokehold on the Brooklyn drill scene, while also taking the time to showcase the talents of DUSTY’s 95MM crew, including 3KizzyKajun Waters, who recently teamed with DUSTY for the new banger “Chevelle,” SFIV5Stelly Hundo, and OMB Jay Dee. Home to highlights like PRESSURE” and FLU GANG,” and the buzzing single ROLANDO 2 (Catch The Rain)” (1.1 million views in 2 weeks), NIGHTMARE ON DA FIFTH is available everywhere via EMPIRE.

NIGHTMARE ON DA FIFTH continues a busy year for DUSTY LOCANE. He recently teamed up with his EMPIRE associates Rah Swish, OnPointLikeOP, and Ron Suno for the fierce SAY DAT EP,  home to peerless posse cuts like BUST DOWN” (1.2 million views) and “ANGELS & DEMONS” (1.1 million views). Earlier in the year, DUSTY dropped the ROLLIN N CONTROLLIN EP, which collected each installment of DUSTY, “ROLLIN N CONTROLLIN ”  singles, including the recent “ROLLIN N CONTROLLIN Pt. 3 (BEEN ROLLIN),” it’s TikTok-viral predecessor, and the GOLD certified original. The EP also featured his second-ever single, “Rolando (Caught In The Rain),” which generated hundreds of millions of streams across platforms.

With his suvies at his back and much further to rise, DUSTY LOCANE is well on his way toward taking over the Brooklyn scene.

Watch “WRAP EM UP” ft. TaTa here!

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Jay Critch Shares “Up All Night,” A Breezy Party Anthem

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Putting his borough on his back as he continues a new phase of his career, Jay Critch is on a mission to ascend to NYC rap’s upper echelon. Showing us how he throws down in a breezy new banger, Jay Critch shares Up All Night.” Produced by Cozier, who applies an Afrobeats-inflected bounce under slinky keyboards and plinking xylophones, “Up All Night” finds Critch thinking about how far he’s come, from Clinton Hill corners to penthouses in Manhattan. Though he has more than he ever thought he’d have, “Up All Night” proves that all the success in the world won’t keep him from looking over his shoulder: “I been feelin’ paranoid, got me runnin’ red lights/Back when I was doin’ wrong, I was movin’ so right/Now I’m livin so fast, still prayin’ at night.” Despite his demons, Critch resolves to celebrate life’s pleasures, large and small: “I’m on the plane thinkin’ bout all the times I was out in the cold now I got my wrist frozen.” The video finds the 24-year-old rhymer traveling to Trinidad & Tobago for tropical days and debaucherous late nights.

“Up All Night” is the latest in a run of singles from the 24-year-old Brooklyn rapper. In September, he reconnected with his mentor and frequent collaborator Rich The Kid for only the second time since 2019 with his single Lefty” (over 1 million views). In August, Critch shared the beat-shifting banger Close To Me/Active,” combining two hard-hitting songs into one and proving why he remains Brooklyn’s big dog. Earlier this year, Critch connected with Harry Fraud for the airy, REVOLT-praised “Born With It.”

Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.

Currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape, the Clinton Hill colossus prepares to resume his Five Borough takeover. Stay tuned for much more.

Watch “Up All Night” here!

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Matt McGhee Shows Extreme Growth On ‘ESFN(Extended Play)’ 

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Matt McGhee (@Mattxmcghee) is continually proving why he’s one of one within the DMV music scene. His last LP, Everything Starts From Now, received critical acclaim, but he was not able to promote his project due to the pandemic properly. Now with a few years of experience behind him, he’s back with his newest album, ESFN (Extended Play). The 7-track project is a culmination of the thoughts and experiences he gained throughout his brief musical hiatus. The versatile wordsmith has been on a quest to take his music to the next level since his inception into the game.

Today, Matt McGhee is treating music like a business. After crafting his new GRAM Intl. imprint, he has helped create moments for his exciting roster. “I Like (You)” features budding DMV-based R&B superstar Al Hostile. The outro track serves as a cherry on top of an album that feels like dessert for his initial LP. “These Exchanges” has been a fan favorite since its release. The radio-friendly bop features LVRN’s new melodic star, Alex Vaughn

Fans of McGhee are excited to see what’s next for the confident recording artist leading into 2023. Although he isn’t too worried about what people think, it is clear that he is looking to become the best version of himself musically. Although he posts sparingly on social media, it is hard to know what the enigmatic rapper is up to. 

For now, press play on ESFN (Extended Play) today!

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