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Meet Producer DOC, Credits Include Lil Durk, NAV, J.I. The Prince of N.Y.

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Cross-genre on-the-rise producer, DOConDaBeat aka DOC, understood the task in front of him would not be easy. His 2012 effort, “When I’m Famous” marked his introduction to hip-hop, circulating his knack for bridging original themes to nostalgic melodies. The (then) upstate New York teenager’s verses landed in regional venues and supported his subsequent 2015 mixtape “Matter of Time”. Each garnered positions on prominent rap blogs. Still, in a period where the power of the internet helps or hinders those with audio manifestations–the beatmaker knew he needed to trek to Manhattan if he was going to be more than a big fish in a local pond. “People think I have been making music for 10 years, but it has been much longer than that. As a kid, I watched my father produce records for his friends. I remember the first time I made a beat, and somebody rapped on it. I was in the 5th grade. I knew then what I know now,” DOC explained.

Eager to hone his craft, the platinum-selling session leader soon taught himself how to play instruments and write music. His first instrument of choice was the piano, a tool that helped him to arrange cadences before any RIAA-certified placements. DOC found a musical safe space beside his mother at church, where the tyke learned to play the drums for his congregation’s choir. Both tuneful attributes posture his musicianship blocks ahead of newcomers who create exclusively through software programs. “I kept at it. Later, when my projects developed a buzz, my friend P was helpful with connecting me to industry executives, as he creates music, too. I would clock out of my day job at 5:00 PM, and we would drive to NYC to meet artists. Our studio sessions would sometimes continue until 4:00 AM. I would take a nap in the car on our way back to Albany and be at work by 9:00 AM,” he detailed.The grind of DOC’s developmental process, while strenuous, was necessary. In time, the virtuoso crossed paths with Gaby Acevedo, and their meeting marked the beginning of his mainstream trajectory beside GStarr Entertainment. The bilingual CEO took the music producer’s dexterities to new levels in 2019, marrying DOC’s hard-hitting trap loops to more commercialized rap sounds. Beside his roster mate, J.I., radio placements resulted in audiovisual success, including their collaboration “Need Me” and its 122 million YouTube views. Shortly thereafter, the producer’s synth-heavy packs played nicely from verse to chorus on the lyricist’s EPs, “Hood Life Krisis Vol. 1”, and “Hood Life Krisis Vol. 2.”, These triumphs were merely the beginning for the duo. A few millennial heavyweights’ co-signs inspired the GStarr hitmakers to keep moving. “I used to follow NAV on Twitter when he was solely producing for the XO crew. Now, he is rapping on one of my beats with Lil Durk,” DOC said regarding J.I’s collab, “Painless 2.” This enthusiasm laced the roster mates’ 2020 sets on the road and roused the keyboard wizard’s contributions to DAISY SIMO and Apollo Rai’s emerging catalogs. Taking notes from his production idols, DJ Khaled and Kanye West, has strengthened his musical reach by learning to mix and master for upcoming GStarr albums. The multi hyphenate struck gold yet again on J.I.’s “Hood Life Krisis 3” with “Letter 2 U”. DOC’s influences include The Dream, JAY-Z, Nas, Swizz Beatz, T-Pain, and Southside of 808Mafia. Gaby believed in me immediately. I can see how much we have accomplished in a few years. I aspire to become a super producer and assemble other young producers under me. Years from now, I hope people will sample my LPs. Also, I learned how to handle artists’ stage soundchecks. Who knows–maybe one day I will even do a film score–we have major dreams,” DOC asserted. 

The current RIAA Class member’s feelings of limitlessness are partially credited to his stint on 2021’s sold-out Young and Restless Tour. He DJed and supported GStarr’s studio recordings between show stops. DOC made inspiring discoveries by dedicating time to spinning conscious hits from his parent’s hip-hop era and listening to Caribbean riddims from chart-topping predecessors. Revisiting retro vinyl brought forth past-meets-present-boosted reggaeton tracks with El Ritmo Que Te Provoca, including “Comas y Ceros” by FARINA and Arcangel. The brawny soundscapes of DOC’s money compositions fit in Spanish-speaking markets, bringing him cross-continental fanfare. The love of devotees is appreciated, but admiration from a figure DOC respects elevated his understanding of how to guide an artist’s vocals harmoniously. The chart-topping producer Rick Steele is credited for his precision in obtaining the exact notes requested by his collaborators. The mogul’s ability to invoke emotions from his performers assisted DOC–ahead of publicizing his first-ever number 1 placement beside J.I on the Heatseekers Album chart–concluding last year. The event was a manifestation of a long preparation meeting opportunity for the GStarr team.

“I believe these mainstream developments are fate. Music runs deep in my lineage. My grandfather was in a 70s Bronx-based band. He played Earth, Wind & Fire tracks and asked that I explain what I heard. My mother is a writer. She made me understand the importance of storytelling. Comprehension of a song’s beginning, middle, and end became a requirement in our household,” the beatmaker affirmed. Traditionally, producers work closely with writers at a label. DOC set his intention to always be cohesive with whatever he releases into the world. This component alone reiterated the need for the industry rookie to have a solid workforce in place. Beyond the business, DOC’s grandest motivating factor is the love of his son. Upon the birth of his child, the key player took a leap of faith and pursued his passion full-time.2022 has exciting announcements en route with support from veterans like Poo Bear and DJ Luian Mambo Kingz’s producer Hydro. “I put everything I have into these dreams. I want people to feel that sentiment no matter what genre they listen to”, DOC substantiated. As continued chart entries occur, GStarr’s signee understands he does not get points today for yesterday’s wins. In the meantime, DOC is patiently putting the work in.

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BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Josvani Releases New Single “Low Lights” Ahead Of Tour

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Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

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