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MarMar Oso Catches Flights & Feelings in “Independent” Video

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MarMar Oso is the consummate vibe-setter, packing swagger and slick storytelling into smooth-talking serenades since the earliest days of his young career. Today, the Northern California native returns to solidify himself as a hit-making heartthrob with his latest video single, “Independent.” A sensual salute to self-sufficient women, the track teems with tender admiration and desire for the kind of woman MarMar describes: “She don’t really need nobody/Getting to the bag is really her only hobby/Woah, yeah, dripped in designer clothes/She go to the nail shop and get white toes.”

The steamy video for “Independent” finds MarMar courting a love interest with flirtatious fervor. Whether he’s spitting game on a school day as a letterman-clad locker room loverboy or flying high in the clouds as a jewelry-dripped jetsetter, MarMar shows what lengths he’ll go to for his once-in-a-lifetime lover.

“Independent” arrives as MarMar prepares for his upcoming project, Good IntentionsThe follow-up to his twin 2020 projects Love Don’t Cost a Thing and Marvin’s RoomGood Intentions follows the 22-year-old artist through his journeys in modern love. MarMar uses his melodic talents and songwriting gifts to elucidate unique relationship situations, including in the recent single “Flirt” ft. Bino Rideaux. Featuring additional appearances from Luh Kel and Teejay3kGood Intentions arrives on March 16th via Free The Lost / EMPIRE.

Born and raised in Sacramento, MarMar Oso began singing at church when he was 2 years old, and hasn’t stopped since. In 2018, MarMar made his debut with the music video for “Lost Feelings” from his Mixed Emotions EP, the success of which allowed him to quit his part-time job at UPS to fully pursue music. He went on to take the world by storm with the viral success of the GOLD-certified “Ruthless (Nice Guys Always Finish Last),” from his 2019 debut album, Oso Different, which boasts over 178 million streams on Spotify and over 37 million views on YouTube. Since releasing back-to-back projects in 2020, with Love Don’t Cost a Thing and Marvin’s Room, MarMar is ready to take his sound and career to new heights. 

Stay tuned for more from MarMar Oso, including his Good Intentions project and much more!

Watch “Independent” here below!

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Music Videos

MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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