Connect with us

Music Videos

Lupe Fiasco Delves Deep Into His Mythology in “PRECIOUS THINGS”

Published

on

Lupe Fiasco weaves his lyrics into dense webs of double-meaning, encouraging his listeners to put together the puzzle pieces he teases out with his allusive wordplay. Taking his mythology into his own hands, Lupe shares the video for PRECIOUS THINGS,” his latest music video. A Soundtrakk-produced highlight from his acclaimed LP DRILL MUSIC IN ZION, blessed with a hook from Nayirah, “PRECIOUS THINGS” finds Lupe speaking on the evolutionary miracle that is the human hand, exploring the ways we use our hands to fight, feel, and communicate: “I asked for ‘Okays,’ I got, ‘Up yours’ and ‘Go aways’/Shoo gestures and throat slicers, the motion’s made/Give me a sign when we can talk through a plan/But my hands was like ‘Fam, you can talk to the hand,’ damn,” spits Lupe.

Produced by Alberto Angelini, the video for “PRECIOUS THINGS” tells a story through screen-recorded desktop applications, with an unseen user delving deep into an internet rabbit hole inspired by Lupe’s lyrics. Guided by fan communities, comment sections, and old-fashioned articles, the explorer researches the origins of Lupe’s hand signals, his linguistic gymnastics, and his esoteric worldview. The user gathers data on academic search engines, looks for clues in articles from websites like HotNewHipHop, scours Google Earth, and even resorts to posting questions on Quora, but the answer to the mystery remains elusive. The video takes full advantage of YouTube’s new “pinch-and-zoom” feature, allowing viewers to zoom in on all the screenshots that make up the video and investigate the mystery with their own hands.

Released on June 24th, 2022, DRILL MUSIC IN ZION earned critical acclaim from NPRComplexThe FADER, and many others, including Vinyl Me Please, who wrote “At their best, Lupe’s bars are as visually and phonetically pleasing as popped bubble wrap.” The product of a burst of thoughtful spontaneity, Lupe created DRILL MUSIC IN ZION over a short period, diving into a folder of beats sent by Soundtrakk and emerging with a fully-realized album in just three days (“Sometimes deadlines are lifelines,” says Lupe). The album is home to highlights like “NAOMI,” in which Lupe fuses playful political analysis with poignant emotional resonance, and “MS. MURAL,” which continues a series of songs that started on 2014’s Tetsuo & Youth (“Mural”) and continued with his last album DROGAS WAVE (“Mural Jr.”), and the jazz-inflected title track, which slyly comments on how art created amidst strife becomes commodified entertainment for the masses. DRILL MUSIC IN ZION earned “Best Of 2022” honors from the likes of ComplexOkayplayerRIFF Magazine, and The Needle Drop.

Beyond DRILL MUSIC IN ZION, 2022 was a massive year for the iconic Chicago rapper. He celebrated the 15th anniversary of Lupe Fiasco’s The Cool, recently certified Platinum by the RIAA, and launched “LFT,” an NFT program that allows fans to get closer than ever to Lupe. He blessed his fans with archival releases and loose singles, including the self-produced “100 Chicagos” and “Galveston,” an Apple Music exclusive created in observation of Juneteenth. In the fall, Lupe started his position as a professor at the Massachusetts Institute of Technology, where he teaches “Rap Theory and Practice.” The rapper is currently teaching his first semester of the course, with plans to continue in the future. Beyond music, Lupe continues to focus on the community organizations he founded, including We Are M.U.R.A.L, The Neighborhood Start-Up Fund, Society of Spoken Art, and his cross-cultural content venture, Studio SV.

With more music and other ventures on the way, Lupe Fiasco has entered a new chapter in his career, but he’s not done growing.

“Your whole life you’re physically growing, and as an artist, I feel like I’m taller now,” says Lupe. “Not that I’m at a higher place of morality, it’s that my vantage point and perspective is higher. I can see further.”

DRILL MUSIC IN ZION is available everywhere via 1st & 15th/Thirty Tigers.

Watch “PRECIOUS THINGS” ft, Nayirah!

Continue Reading

Artist To Watch

Fat Trel & Millyz Drops “Airplane Mode”

Published

on

DMV titan Fat Trel goes on “Airplane Mode” with help from Beantown barsmith Millyz. Accompanied by a matching music video, the Kidd Slopes produced collaboration from the east coast emcees follows Trel’s previous releases “Right Or Wrong” featuring Kash Doll’s husband Tracy T and Sada Baby assisted single “Steppa.” Serving as the latest leak from his forthcoming album ‘Boosa’s Keeper,’ expected to be released towards the end of the Summer, the HD-clip finds the pair trading verses about everything from loyalty to downside of fame.

Fat Trel has nurtured and grown his organic storytelling ability with creative word play and pulverizing flow. Taking a raw approach to music, some would say as graphic and grimy as the streets of DC, but equally memorable and captivating nonetheless. He holds no punches and tells each story with such relativity they appear verbatim, in a matter of fact nature, that illustrates he is genuinely home grown and not caught up in the idea of being from the streets.

Martrel Reeves PKA Fat Trel was a child far more ambitious and cognizant of his surroundings than the norm. At age seven, he professed ambitions to be a rapper, while peers delivered the proverbial “I have a Dream” Speech about aspirations to be nurses, doctors, lawyers, and fire fighters. As peers sat excited by the endless possibilities of the future, Fat Trel sat perplexed by the harsh realities of DC; the place he called home. Fat Trel exited high school at age 15, caught up in the lure and necessity of street life; a road more traveled when the have-nots impose an immediate call to action. Unconvinced high school education would support his family or cultivate his ambitions, Fat Trel hit the ground running in pursuit of being an emcee and has not stopped running since.

Press play on the Nick Sheehan directed visual for “Airplane Mode” and stream the official audio on your DSP of choice below via ONErpm.

Continue Reading

Artist To Watch

Harlem’s Rising Star EB Sarr Unveils Captivating Debut Single and Short Film “Bitter Escape”

Published

on

By

EB Sarr

Meet dynamic new artist EB Sarr (@ebsarr). Hailing from the vibrant streets of Harlem, New York, he’s truly a multifaceted creative that understands how to get deeply personal with his audience. He just released his debut single and short film for “bitter escape.” Out now, stream here.

“Bitter Escape” is a funky, upbeat track that showcases EB’s skills as an artist who doesn’t fit in one box. On the making of this track, EB revealed that “The song reflects a relentless chase and the ways we try to escape it.” He continues by adding that it’s a song that “Everyone can relate to” on their pursuit of love, success, or other goals,” and various types of coping mechanisms, both healthy and unhealthy, amidst the chaos.

EB’s authenticity shines through not only in his music but also in his artist name, which is simply his real name shortened. “EB being short for Ebrahima. It’s true, it’s authentic,” he affirms. “I aim to honor my parents’ legacy through my craft and ensure my family name resonates for generations.”

Describing his sound to first-time listeners, EB promises the unexpected with a touch of funk. “Though I’m inspired and a product of so many things, expect me to bring on the funk,” he asserts.

With influences ranging from Michael Jackson to The Weeknd, EB Sarr is poised to make a lasting mark on the music industry. “I want to be the best, I want to do my best, I want to make an impact, and I want to do it with joy,” he declares.

As for what’s next, EB hints at more music and ideas coming to life, promising a new and distinct sound from Harlem’s newest pop sensation. “Expect flowerland. Expect EB Sarr,” he teases.

In closing, EB leaves fans with a simple yet powerful message: “Welcome to flowerland.”

For more updates and to connect with EB Sarr, follow him on social media:

Stream the new single HERE and watch the visual HERE

About EB Sarr:

EB Sarr, a visionary artist hailing from the vibrant streets of Harlem, New York, embodies a fusion of eclectic sounds and captivating visuals that transcend traditional confines. With a musical palette influenced by generations and genres, EB introduces a refreshing perspective to the realm of pop music. His journey through the industry promises an unforgettable experience, as he seamlessly blends elements of funk, soul, and contemporary pop into a unique sonic tapestry. 

EB’s artistry extends beyond the auditory realm, as his visually striking aesthetics complement his music, creating a holistic sensory experience for his audience. With each release, EB Sarr invites listeners into his vibrant world, inviting them to explore the depths of his creativity and imagination. As he continues to push the boundaries of artistic expression, EB Sarr emerges as a beacon of innovation in the ever-evolving landscape of music.

Continue Reading

Artist To Watch

Oakland’s Joe Blow and AG Unite On New Single “One In A Billion”

Published

on

Oakland Artist Joe Blow has made a striking return to the scene with his latest single “One in a Billion,” produced by San Diego’s AG. This track marks Joe Blow’s first release following a brief hiatus, offering his devoted fans a fresh sound infused with his signature West Coast flair.

Known for his expertise in crafting West Coast rap and contemporary hip-hop, Joe Blow brings a unique essence to the rap spectrum, gravitating towards the underground side of the genre. Unveiling “One in a Billion,” Joe Blow presents an Oakland anthem tailored for the steadfast hustlers who embody resilience and determination on a daily grind. The production of the track radiates a laid-back and glossy vibe, setting the tone for a smooth yet invigorating listening experience.

While Joe Blow has collaborated with some of the best in the industry, his authentic style and skill shine through in his solo endeavors. For those unfamiliar with his work, tracks like “Overdose” stand out as prime examples of Joe Blow’s ability to create captivating gangsta rap and laid-back compositions.

Renowned for his steady career since the early 1980s, Joe Blow remains a celebrated figure in the Oakland music scene. With his most streamed single being “Overdose” featuring Stevie Job, Joe Blow’s dedication to his craft and loyal fanbase have solidified his status in the industry.

For fans eager to experience Joe Blow’s latest offering, “One in a Billion,” the official music video captures the essence and energy of the track. The video, available via the link below, provides a visual accompaniment to Joe Blow’s lyrical prowess and AG’s exceptional production, offering a glimpse into the world of this influential Oakland artist.

As Joe Blow returns to the spotlight with “One in a Billion,” the track not only embodies his artistic evolution but also serves as a testament to his enduring legacy in West Coast rap. With his unmistakable style and unwavering dedication, Joe Blow continues to captivate audiences and inspire fellow musicians with his one-of-a-kind sound.

Watch the official music video for “One in a Billion” below.

Continue Reading

Trending This Week

Copyright © 2023 4sho Magazine LLC.