Music Videos

LUCKI & F1LTHY Drops “2019”

Published

2 years ago

December 20, 2021

Weasel

Crafting absorbing and insular rap songs since the age of 16, LUCKI hypnotizes fans with his mantra-like rhymes. Harkening back to a recent past that feels like eons ago, the Chicago native shares the video for “2019.” Produced by F1LTHY of Working On Dying, the song finds LUCKI finding the negative space between carnivalesque synth arpeggios, which provide a bright atmosphere to contrast with LUCKI’s stream-of-consciousness rhymes. The song tells a fragmented story about a relationship, one that started as a fan-artist connection but evolved into something far more complicated. Directed by Lucki’s frequent collaborator Lonewolf, the video conjures a dreamlike atmosphere, as LUCKI and his lady friend attempt to rendezvous on a beach full of empty beds, each searching for the other in vain as day turns to night.

“2019” is a highlight track from WAKE UP LUCKI, the new collaborative project between LUCKI and F1LTHY. Spanning 12 tracks, WAKE UP LUCKI continues the 25-year-old artist’s penchant for existential and starkly honest lyricism, with an added sense of urgency from F1LTHY’s video game-worthy beats. The new tape is home to the recent single, “NEPTUNE V.S INDUSTRY,” a bite-sized banger that examines LUCKI’s role as a “real geek boy in the industry,” and generated over 1.5 million views on its LONEWOLF-directed video, and more recently, “U.G.K.,” also directed by Lonewolf. One of the most accomplished projects in LUCKI’s 8-year career as a singular talent, WAKE UP LUCKI is available everywhere via EMPIRE.

WAKE UP LUCKI is the culmination of an action-packed 2021, packed with music and live performances. In the Spring, LUCKI released Almost Woke, a double-single that hinted at the expansive production styles of WAKE UP LUCKI, home to “LifestyleBrazy” and “No Joke,” with the former racking up over 1 million streams on Spotify. Prior to the two pack, LUCKI dropped the Lyrical Lemonade-approved banger, “Greed” featuring Lil Yachty. Since releasing those three tracks, LUCKI kept busy by actively touring, playing his extensive catalog and major music festivals across the U.S. including Summer Smash in Chicago and Rolling Loud in New York and California. . The artist took a step forward in his career by embarking on two headlining tours alone in 2021, the “Almost There Tour” and the “Wake Up Lucki Tour,” the latter ending with a hometown show in Chicago on November 27

WAKE UP LUCKI disturbed the sleepers, but it marks just the latest step in the artist’s stardom trajectory. Stay tuned for a new album in 2022 that will satisfy longtime fans and newcomers alike. Stay woke.

Watch “2019″ below!

Artist To Watch

Poiison & Styles P Drops New Collaboration “Big Boys”

Published

7 hours ago

April 16, 2024

Kalisha Perera

The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

Music Videos

Lord Maji Featuring On-N-Off Strapz Shares “Space X”

Published

6 days ago

April 10, 2024

Weasel

Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.

https://www.youtube.com/watch?v=sgAtUOULABc

Artist To Watch

BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

Published

2 weeks ago

April 4, 2024

Kalisha Perera

In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!