Music Videos
LUCKI & F1LTHY Drops “2019”
Crafting absorbing and insular rap songs since the age of 16, LUCKI hypnotizes fans with his mantra-like rhymes. Harkening back to a recent past that feels like eons ago, the Chicago native shares the video for “2019.” Produced by F1LTHY of Working On Dying, the song finds LUCKI finding the negative space between carnivalesque synth arpeggios, which provide a bright atmosphere to contrast with LUCKI’s stream-of-consciousness rhymes. The song tells a fragmented story about a relationship, one that started as a fan-artist connection but evolved into something far more complicated. Directed by Lucki’s frequent collaborator Lonewolf, the video conjures a dreamlike atmosphere, as LUCKI and his lady friend attempt to rendezvous on a beach full of empty beds, each searching for the other in vain as day turns to night.
“2019” is a highlight track from WAKE UP LUCKI, the new collaborative project between LUCKI and F1LTHY. Spanning 12 tracks, WAKE UP LUCKI continues the 25-year-old artist’s penchant for existential and starkly honest lyricism, with an added sense of urgency from F1LTHY’s video game-worthy beats. The new tape is home to the recent single, “NEPTUNE V.S INDUSTRY,” a bite-sized banger that examines LUCKI’s role as a “real geek boy in the industry,” and generated over 1.5 million views on its LONEWOLF-directed video, and more recently, “U.G.K.,” also directed by Lonewolf. One of the most accomplished projects in LUCKI’s 8-year career as a singular talent, WAKE UP LUCKI is available everywhere via EMPIRE.
WAKE UP LUCKI is the culmination of an action-packed 2021, packed with music and live performances. In the Spring, LUCKI released Almost Woke, a double-single that hinted at the expansive production styles of WAKE UP LUCKI, home to “LifestyleBrazy” and “No Joke,” with the former racking up over 1 million streams on Spotify. Prior to the two pack, LUCKI dropped the Lyrical Lemonade-approved banger, “Greed” featuring Lil Yachty. Since releasing those three tracks, LUCKI kept busy by actively touring, playing his extensive catalog and major music festivals across the U.S. including Summer Smash in Chicago and Rolling Loud in New York and California. . The artist took a step forward in his career by embarking on two headlining tours alone in 2021, the “Almost There Tour” and the “Wake Up Lucki Tour,” the latter ending with a hometown show in Chicago on November 27
WAKE UP LUCKI disturbed the sleepers, but it marks just the latest step in the artist’s stardom trajectory. Stay tuned for a new album in 2022 that will satisfy longtime fans and newcomers alike. Stay woke.
Watch “2019″ below!
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
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