Artist To Watch
Loki Releases A Double Feature “Take Control” & “F*cked Up”
Loki, an emerging recording artist out of Fort Pierce, Florida, with a buzzing style and failure is not an option mentality, is quickly becoming one of the year’s most exciting new artists in today’s music. After securing popularity in 2022 with a string of breakout tracks, Loki kicks things into overdrive as he ascends to new heights and claims control of the game with the release of his latest tracks, properly titled “Take Control” and “Fucked Up.”
Both track are accompanied by music videos. On “Fucked Up,” Loki cruises the streets of Fort Pierce in the flyest cars, lavish wardrobe, and flashy jewelry. The visual showcases the pride of his community and the unwavering love they have for the emerging star.
On the Tazerboy-directed “Take Control,” Loki and love interest enjoy various nights of passion in the bedroom and resort’s shark-infested poolside. Loki and the leading lady take control of each other at various points of the visual. “Take Control” arrives at the perfect time as the summertime flings quickly approach. On both visuals, Loki exhibits impressive lyricism, undeniable appeal, and crossover capabilities that we’ve naturally seen come out of Florida in the past.
“Take Control” and “Fucked Up” are the perfect origin point for newfound fans of the Florida native. Loki’s career is built on persistence, a trait he credits to his late brother. “Sometimes it gets frustrating but I think about my brother and keep going,” he demands. “I’m very persistent. When I’m locked in on something, my mind is focused on it.”
Loki’s journey into music began with a promise to his late-brother who passed away several years ago. when he released the Burga321-featured hit “Favorite Things,” Loki’s style took center stage and star power rose to mainstream prominence. “I knew that I wasn’t always musically inclined. So I started going the extra length to learn how things work. I took it upon myself to learn that craft because of what he was going through,” he explains. “For a whole year, I seen him talking with the microphone to his throat. He would still try to talk, knowing that he couldn’t talk. That’s what motivated me to try to do music.
Outside the music, Loki and his large family were raised by the streets of Fort Pierce. “We didn’t have anywhere to go,” he remembers. “We went to rooming houses and churches and kept getting denied because it was too many of us. We landed somewhere… I remember bathing in a five-gallon bucket because the tub was so dirty… After my mother bathed us, she took us from over there.There’s a lot of animosity in Fort Pierce, but once you get into a circle where it’s love, it’s real genuine.”
Loki is signed to MixBlood Entertainment — his older brother Lailo’s record label. “Fucked Up” appears on the label’s compilation effort released in August 2022. Following the 2022 project, Loki is currently developing the anticipated full-length follow-up, slated for 2023 release. Meanwhile, the rising star promises more new music to come to build anticipation for the album. Fans can stay up-to-date on all things Loki via social media.
Take a look at Loki’s new visuals below, and afterward, stream both tracks, available on all streaming platforms.
Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.
“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.
Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.
Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.
Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.
The Midwest isn’t letting up when it comes to individuality and variety in music. As the rap genre continues to evolve, more music artist are finding their way with their own sounds. One Chicagoland artist Deuce Savage, is turning up the rap world with a rockstar appeal. Recently releasing his trending single “Mudd Thompson”, his authentic and experimental sound is a unique addition to the music world.
Taking on the sound of this new wave of trap rock, Deuce Savage is an artist who isn’t afraid to step outside the box. As a self-taught producer, Deuce is able to bring his creativity to life with every song. Resonating with music lovers of all genres, his unique delivery is originally raw. The single “Mudd Thompson”, is thrilling freestyle flow over a hard hitting beat. Produced by Deuce himself, his talent of layering unique sounds shines effortlessly with this single.
Aside from his unique music, Deuce Savage connects with fans through his intriguing lifestyle. Uploading weekly day-to day videos on YouTube, he shows fans his creative process and his unpredictable personality. Further experimenting with other genres, “Mudd Thompson,” is just a preview of what’s to come from Deuce Savage. Stream his latest single below now!
Travy Nostra has risen to a new level with his latest introspective record, “Martyr,” which pairs with a cinematic visual. The mini-movie highlights the duality many young black children in underprivileged neighborhoods usually have. Some people play ball, and some people make music, but those seem like the only two routes to get out of the good. Coming off the heels of his dynamic visual for “SEE U TMRW,” Nostra found a way to step it up once more.
Travy Nostra is looking to inspire children to come up and understand that there is more to life than the streets, sports, or rap. He has previously worked with DMV legends like Rico Nasty and Joony. His fiery flow and polished storytelling helped him become a new star. He has been featured in REVOLT TV, Lyrical Lemonade, and many others.
Watch the new visual for “Martyr” below!
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