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Loki Releases A Double Feature “Take Control” & “F*cked Up”

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Loki, an emerging recording artist out of Fort Pierce, Florida, with a buzzing style and failure is not an option mentality, is quickly becoming one of the year’s most exciting new artists in today’s music. After securing popularity in 2022 with a string of breakout tracks, Loki kicks things into overdrive as he ascends to new heights and claims control of the game with the release of his latest tracks, properly titled “Take Control” and “Fucked Up.”

Both track are accompanied by music videos. On “Fucked Up,” Loki cruises the streets of Fort Pierce in the flyest cars, lavish wardrobe, and flashy jewelry. The visual showcases the pride of his community and the unwavering love they have for the emerging star.

On the Tazerboy-directed “Take Control,” Loki and love interest enjoy various nights of passion in the bedroom and resort’s shark-infested poolside. Loki and the leading lady take control of each other at various points of the visual. “Take Control” arrives at the perfect time as the summertime flings quickly approach. On both visuals, Loki exhibits impressive lyricism, undeniable appeal, and crossover capabilities that we’ve naturally seen come out of Florida in the past.

“Take Control” and “Fucked Up” are the perfect origin point for newfound fans of the Florida native. Loki’s career is built on persistence, a trait he credits to his late brother. “Sometimes it gets frustrating but I think about my brother and keep going,” he demands. “I’m very persistent. When I’m locked in on something, my mind is focused on it.”

Loki’s journey into music began with a promise to his late-brother who passed away several years ago. when he released the Burga321-featured hit “Favorite Things,” Loki’s style took center stage and star power rose to mainstream prominence. “I knew that I wasn’t always musically inclined. So I started going the extra length to learn how things work. I took it upon myself to learn that craft because of what he was going through,” he explains. “For a whole year, I seen him talking with the microphone to his throat. He would still try to talk, knowing that he couldn’t talk. That’s what motivated me to try to do music.

Outside the music, Loki and his large family were raised by the streets of Fort Pierce. “We didn’t have anywhere to go,” he remembers. “We went to rooming houses and churches and kept getting denied because it was too many of us. We landed somewhere… I remember bathing in a five-gallon bucket because the tub was so dirty… After my mother bathed us, she took us from over there.There’s a lot of animosity in Fort Pierce, but once you get into a circle where it’s love, it’s real genuine.”

Loki is signed to MixBlood Entertainment — his older brother Lailo’s record label. “Fucked Up” appears on the label’s compilation effort released in August 2022. Following the 2022 project, Loki is currently developing the anticipated full-length follow-up, slated for 2023 release. Meanwhile, the rising star promises more new music to come to build anticipation for the album. Fans can stay up-to-date on all things Loki via social media.

Take a look at Loki’s new visuals below, and afterward, stream both tracks, available on all streaming platforms.

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Artist To Watch

BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Josvani Releases New Single “Low Lights” Ahead Of Tour

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Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

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