Music Videos
Lil Gotit, Ty Dolla & Lil Keed Do a Whole Lot of “Rich Sh*t” In New Video
ATL’s Lil Gotit has overcome comparisons and expectations, flooding his closet with so much designer footwear along the way that he never worried about filling the shoes of anyone else. With ten toes down and his money on his mind, Lil Gotit returns to share “Rich Sh*t,” his new single and music video featuring Ty Dolla $ign and Lil Keed.
A bonafide trap slow jam, the track strikes a perfect balance between the brothers’ keen street sensibilities and the tenderness of Ty Dolla’s velveteen vocals. Drawing on topics from the love of the game to the lust of a lover, Gotit croons, “Came up on noodles and Hamburger Helper/Took her on the move, she in love with a stepper/Baby girl hot, she done Peter piped a pepper.”
In the video, directed by Bryant, Gotit draws a line between the luxurious life he lives and the dirty work done on his behalf. Keed and Gotit plan a Mission Impossible-style heist, enlisting masked assassins to steal a mysterious golden apple. Meanwhile, Gotit kicks it in a glamorous club with Ty Dolla $ign, pouring cranberry cocktails and messing around in the virtual realm with his white-on-white Oculus.
“Rich Sh*t” is the latest single from The Cheater, Gotit’s next project, which he announced last week. The Cheater finds the 22-year-old artist in complete control of his vocal instrument–he’sable to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Home to recent offerings “She Know It” and “Take Care” ft. Millie Go Lightly & Toosii, The Cheater introduces the mischievous rapper’s latest persona–following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature.” Proudly polyamorous and persistently pushin’ P, The Cheater is happy to entertain, but never to be trusted.
With multiple appearances from Gotit’s brother Lil Keed, as well as YSL affiliates Yak Gotti and Millie Go Lightly and rapping friends Lil Pj and B Slime, the new project is a family affair. The young Alamo Records signee establishes himself as a leader of the rising wave of Atlanta trappers who bring a unique twist to the region’s dominant sound–a wave that includes project guests like CEO Trayle and Enchanting. Beyond Atlanta, the tape welcomes memorable guest spots from Ty Dolla $ign and Memphis risers BIG30 and Lil Double 0.
The Cheater arrives on May 4th via Alamo Records.
Watch “Rich Sh*t” ft. Ty Dolla $ign & Lil Keed!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.
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