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Lil Gotit, Ty Dolla & Lil Keed Do a Whole Lot of “Rich Sh*t” In New Video

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ATL’s Lil Gotit has overcome comparisons and expectations, flooding his closet with so much designer footwear along the way that he never worried about filling the shoes of anyone else. With ten toes down and his money on his mind, Lil Gotit returns to share “Rich Sh*t,” his new single and music video featuring Ty Dolla $ign and Lil Keed

A bonafide trap slow jam, the track strikes a perfect balance between the brothers’ keen street sensibilities and the tenderness of Ty Dolla’s velveteen vocals. Drawing on topics from the love of the game to the lust of a lover, Gotit croons, “Came up on noodles and Hamburger Helper/Took her on the move, she in love with a stepper/Baby girl hot, she done Peter piped a pepper.”

In the video, directed by Bryant, Gotit draws a line between the luxurious life he lives and the dirty work done on his behalf. Keed and Gotit plan a Mission Impossible-style heist, enlisting masked assassins to steal a mysterious golden apple. Meanwhile, Gotit kicks it in a glamorous club with Ty Dolla $ign, pouring cranberry cocktails and messing around in the virtual realm with his white-on-white Oculus.

“Rich Sh*t” is the latest single from The Cheater, Gotit’s next project, which he announced last week. The Cheater finds the 22-year-old artist in complete control of his vocal instrument–he’sable to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Home to recent offerings “She Know It” and “Take Care” ft. Millie Go Lightly & ToosiiThe Cheater introduces the mischievous rapper’s latest persona–following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature.” Proudly polyamorous and persistently pushin’ P, The Cheater is happy to entertain, but never to be trusted.

With multiple appearances from Gotit’s brother Lil Keed, as well as YSL affiliates Yak Gotti and Millie Go Lightly and rapping friends Lil Pj and B Slime, the new project is a family affair. The young Alamo Records signee establishes himself as a leader of the rising wave of Atlanta trappers who bring a unique twist to the region’s dominant sound–a wave that includes project guests like CEO Trayle and Enchanting. Beyond Atlanta, the tape welcomes memorable guest spots from Ty Dolla $ign and Memphis risers BIG30 and Lil Double 0.

The Cheater arrives on May 4th via Alamo Records.

Watch “Rich Sh*t” ft. Ty Dolla $ign & Lil Keed!

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Music Videos

Doodie Lo & Kodak Black Star in “ISTG Pt. 2” Video

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Doodie Lo commands tracks with his easygoing rasp and take-no-prisoners persona. Continuing a breakout year for the Kankakee, IL native, Doodie Lo shares ISTG Pt. 2,” a new collaboration with Kodak Black. The new releases remixes “ISTG,” a buzzing single released by Doodie Lo earlier this year. “ISTG Pt. 2” revels in the electric chemistry between the two rappers, as Kodak complements Doodie’s brashly confrontational verse with an impish one of his own: “It’s all good ’til it’s all bad/That n**** all cap, can’t wait to get up with his soft ass,” snarls Kodak. Directed by Jerry Production, the video for “ISTG Pt. 2” finds the dynamic duo mobbing with a crew at a private hangar, where they sip their favorite beverages before hopping on a jet.

“ISTG Pt. 2” is the latest salvo in a busy year for Doodie Lo, following recent singles like “Back Bone,” “FACE,” and the Icewear Vezzo-assisted “Melrose,” as the artist looks to make his mark with his street anthems. Last year, Doodie Lo made an impact with Big Doodie Lo, the artist’s debut full-length project. The mixtape is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie that originally appeared on OTF’s Loyal Bros compilation (and racked up over 13.8 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign. Over the past year, Doodie Lo has considerably grown his profile, gaining tens of thousands of YouTube subscribers and Spotify Monthly Listeners, and collaborating with heavy hitters like MoneybaggYoPoohShiestyBIG30, and more.

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KING EJ SHARES NEW SINGLES – “THE INTRO” & “BANDITS & BANDAGES”

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Jacksonville native artist and songwriter King EJ shares two new singles, “The Intro” and “Bandits & Bandages.” The two singles are his introduction as he captures and shares a lot of what he has dealt with and showcases the range of what’s to come. Both tracks are produced by Jevon Hill & Stanley Black of Co-Captains (Chris Brown, Mario, Nelly) with “Bandits & Bandages” also being produced by TJ Da Beatman (R. City, Kevin Gates, O). King EJ’s music can be described as R&B and Hip hop as he meshes both genres to come through with his own vibe.

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Lil Pump Goes R&B with Ty Dolla $ign for New Single & Visual, “She Know”

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Lil Pump continues to heat up the music game with his latest single and visual, “She Know” ft. heavy-hitter, Ty Dolla $ign. This unorthodox single shows Pump in a new light, as he joins Ty Dolla $ign to bring a sultry R&B sound. Sensuality exudes from the melodies, giving women a seductive soundtrack for the winter months. In the video, directed by City James (½ of madebyJAMES), voluptuous dancers are shot in a dark, artistic setting putting their sexiest moves onto the two powerhouse artists. This track allows Pump to show his versatility and growth within his overall sound, while engaging not only his loyal fan base, but also the ears of fellow R&B music lovers.

She Know” is the latest single off Pump’s “LP2” album, in partnership with SoundCloud, slated to be released in 2023. It follows the release of a slew of high-energy records including – “All The Sudden,” “Mosh Pit,” “1st Off,” “I’m Back,” and “Splurgin.”

You can pre-save “LP2”, and continue to play Pump’s “Mosh Pit Madness” video game and Presave “LP2” and play “Mosh Pit Madness” at: www.whereispump.com.

Also, in lieu of this record, Pump has launched a ‘stripper name generator’ device on his website, where fans can generate their fictional stripper name. Create your name at: whereispump.com/lil-pump-slot-machine-dev/

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