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Lil Gotit Cuts Through the Noise in “Shut The Door” Video 

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In Atlanta’s bustling trap music scene, only the most colorful characters with the boldest ambition can rise above the noise. Two of the city’s most electrifying talents in recent memory were brothers Lil Gotit and Lil Keed, who grew up in the same Cleveland Avenue apartments that birthed Young Thug, whose sound inspired them to take their eccentricities to new heights. Lil Gotit, along with the city of Atlanta and the global hip-hop community, grieves last month’s tragic loss of his older brother Lil Keed. While the loss of such a prolific talent will be felt for years to come, Lil Gotit was quick to voice his mission on Instagram: “All gas no brakes no more playin. I got you keed!”

Making good on his promise, Gotit returns to share his video for “Shut The Door.” The latest track to receive visuals from his recent project, The Cheater, “Shut The Door” finds Gotit at his most locked-in, putting his indelible spin on the maniacal melodies and frantic flows endemic to his Zone 3 home. The VisualsByLuke-directed “Shut The Door” video captures Gotit locking in at a studio session with Keed by his side. Making his titular request for some quiet before diving into the beat, Gotit spits saccharine flows without spilling a drop from his YSL-branded double cup. As Gotit hits his stride, he trades in his laid-back muted delivery for a more manic one, bellowing bars like, “Bentayga riding or Beamer/Everything I cop got a ‘B’/Big fire turn him to a singer/Turn a n**** to Alicia Keys.”

“Shut The Door” is a highlight track from Gotit’s recent project The Cheater, released last month via Alamo Records. The Cheater finds the 22-year-old artist in complete control of his vocal instrument, able to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Home to recent offerings “She Know It,” Take Care” ft. Millie Go Lightly & Toosii, and Rich Sh*t” ft. Ty Dolla $ign & Lil Keed, and new highlights like “6 Figures” ft. BIG30 & Lil KeedThe Cheater introduces the mischievous rapper’s latest persona–following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature”–proudly polyamorous and persistently pushing the envelope, The Cheater is happy to entertain, but never to be trusted.

With additional guest spots from Yak GottiBIG30CEO TrayleEnchanting, and more, The Cheater finds Gotit welcoming the world into the kingdom he’s built and prepares to expand its borders far beyond the confines of Zone 3. The Cheater is available everywhere via Alamo Records.

Watch “Shut The Door” here!

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HDBeenDope Releases New Music Video for “Mamba”

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Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards. 

Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more. 

The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.  

The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.  

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Kenzo Balla Keeps His Eyes Dry in “No Sympathy” Video

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Bursting out of NYC with the explosiveness of an elite edge rusher, Kenzo Balla is applying pressure on his mission to run up a sack. With his borough on his back like a last name on a jersey, Kenzo returns to share the new video for “No Sympathy” from his recent Mr. Ready To Blitz project. Over dizzying production from Spinback and Ron.Adg, Kenzo spits with a game-ready fury on “No Sympathy,” delivering each cautionary flex with a hard-nosed intensity: “Ballin’ on n****s, I ain’t talking scrimmage.”

The video for “No Sympathy,” shot by SozeCinema, positions Kenzo as the captain of his team rallied behind him throughout the video. The Richard Sherman to his own Legion of Boom, Kenzo’s the only one who’s visage is unobscured by hoods and balaclavas, making it clear he’s the face of this pack. With quick cuts and transitions to match the track’s rapid pace, “No Sympathy” plays out less like a music video and more like the hardest-hitting highlight reel of the season. The video for “No Sympathy” arrives as Kenzo prepares for Mr. Ready To Blitz (Deluxe), coming on December 16th.

Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.3 million video views since its release in June.

With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.

Watch “No Sympathy” here!

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Denham Reminisces On A Past Relationship In New Single “Nightmare”

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Rising artist Denham delivers his latest and last release of 2022 entitled, “Nightmare”. The catchy tune captures the San Clemente (Orange County) rapper reflecting on a past relationship, wanting to turn back the hands of time but also reminiscing on their time together as a nightmare making it hard for him to forget. Denham delivers a wavy, new sound to the west coast Hip-Hop scene. The independent rapper, songwriter uniquely blends rap and rock influences to turn out melodic trap tunes.

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Quote: I’m trying to blend all the genres I loved growing up into one sound. Create a euphoric sense of nostalgia. 

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