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Lil Gotit Cuts Through the Noise in “Shut The Door” Video 

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In Atlanta’s bustling trap music scene, only the most colorful characters with the boldest ambition can rise above the noise. Two of the city’s most electrifying talents in recent memory were brothers Lil Gotit and Lil Keed, who grew up in the same Cleveland Avenue apartments that birthed Young Thug, whose sound inspired them to take their eccentricities to new heights. Lil Gotit, along with the city of Atlanta and the global hip-hop community, grieves last month’s tragic loss of his older brother Lil Keed. While the loss of such a prolific talent will be felt for years to come, Lil Gotit was quick to voice his mission on Instagram: “All gas no brakes no more playin. I got you keed!”

Making good on his promise, Gotit returns to share his video for “Shut The Door.” The latest track to receive visuals from his recent project, The Cheater, “Shut The Door” finds Gotit at his most locked-in, putting his indelible spin on the maniacal melodies and frantic flows endemic to his Zone 3 home. The VisualsByLuke-directed “Shut The Door” video captures Gotit locking in at a studio session with Keed by his side. Making his titular request for some quiet before diving into the beat, Gotit spits saccharine flows without spilling a drop from his YSL-branded double cup. As Gotit hits his stride, he trades in his laid-back muted delivery for a more manic one, bellowing bars like, “Bentayga riding or Beamer/Everything I cop got a ‘B’/Big fire turn him to a singer/Turn a n**** to Alicia Keys.”

“Shut The Door” is a highlight track from Gotit’s recent project The Cheater, released last month via Alamo Records. The Cheater finds the 22-year-old artist in complete control of his vocal instrument, able to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Home to recent offerings “She Know It,” Take Care” ft. Millie Go Lightly & Toosii, and Rich Sh*t” ft. Ty Dolla $ign & Lil Keed, and new highlights like “6 Figures” ft. BIG30 & Lil KeedThe Cheater introduces the mischievous rapper’s latest persona–following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature”–proudly polyamorous and persistently pushing the envelope, The Cheater is happy to entertain, but never to be trusted.

With additional guest spots from Yak GottiBIG30CEO TrayleEnchanting, and more, The Cheater finds Gotit welcoming the world into the kingdom he’s built and prepares to expand its borders far beyond the confines of Zone 3. The Cheater is available everywhere via Alamo Records.

Watch “Shut The Door” here!

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INFAMOUSIZAK recruits Shakka for brand new track “Badda”

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Following his captivating feature on Friscos’s “Bad & Clean” – South London based artist, INFAMOUSIZAK continues his distinctive streak of smooth releases by linking up with singer/songwriter Shakka to deliver brand new track titled ‘Badda’

Shot and directed by Troy Roscoe in true IZAK fashion the new single is accompanied with striking static visuals. Showcasing the undeniable organic chemistry between the two artists, INFAMOUSIZAK  shows that he can hold his own when in good company .

Proving that when it comes to the art of making music for IZAK, there are no boundaries. Embodying the word genreless, INFAMOUSIZAK is very much a vanguard for genre fusion. Showcasing this effortlessly with the infectious self-produced cut matched with his smooth charm, “Badda” is a hit very much for the international stage; with Shakka making a hot guest appearance. Speaking on how the collaboration for “Badda” came about INFAMOUSIZAK says: “After making the beat to badda Shakka was the only person I could hear on it, I knew he’d be able to bring a particular emotion to the track so when he shared the same enthusiasm for it when I showed it to him I new it was about to be something serious”

Since emerging on the scene in 2019 with his debut project, Deep The night, which gained 1.5million listeners from the ground up. INFAMOUSIZAK was quickly crowned NME 100 to watch 2020 artist and has been drawing attention from some of the music industries top champions, a co-sign from the UK’s own, Stormzy as well as many radio hosts, including Capital Xtra’s Robert Bruce and Radio 1 Xtra’s Kenny Allstar.

With early support from tastemakers Complex, NME, Lyrical Lemonade and over 56,000 monthly Spotify listeners there is a clear growing international fanbase and buzz around this young sensation who’s categorically at the beginning of an exciting journey. The Clash Magazine ‘Next Wave’ artist is truly one of the best British prospects the UK Hip-Hop/RnB scene has to offer, the future is most certainly bright for this rising star. 

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ATAK Shares “Westside”

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ATAK keeps the visuals coming. Today, he releases a new one for his song “Westside” off his latest album Nightmares. The track was produced by DJ Plugg and the video was directed by Clearview Films. Watch below via YouTube.

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80 Empire Unleashes New Visual For “Business”

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“BUSINESS,” by the multitalented, Italian/Canadian, brother duo, 80 Empire, is more than a music video; it’s a short film set in the iconic neighborhoods of Brooklyn, New York. Jennifer Esposito, actress and director, echoed this sentiment after watching the piece of cinematic cool: 

” It’s so authentic NY!!!!! Love it. Really great!!! ” 

“Dope flow .. East Coast vibes with the Timbs on the beach. Made men shit! “

said Eminem’s Shady Records alum, Kxng Crooked of the visuals and song.
One of the things that makes this music video incredibly honest and authentic is 80 Empire’s relationship with Robert Funaro whom the boys affectionately call ” Bobby 300. “You will often see the 3 gentlemen holding up 3 fingers throughout the music video, ” 300 is something Bobby came up with and it just stuck. Its like a code amongst brothers and an understanding of mutual respect within that brotherhood, Adrian proudly declares.  “Business” features actor Robert Funaro and actress Cristina Donadio of Napoli Italy. Both stars played major roles on arguably the most quintessential Mafia tv series in the history of television, The Sopranos and Gomorrah.
“It’s pretty historical for us to have both of these insanely, talented actors from two of the Biggest mob shows in our production, here at Gladiator Records, actually surreal!” acknowledges brother Lucas. Lucas and Adrian, aka 80 Empire, came down to New York from their headquarters in Niagara on the lake, also known as Nappa Valley of the North. It is surrounded by vineyards and historic Fort George, nestled on the Niagara river just minutes away from Niagara Falls. The brothers really wanted to go back to New York, the city they love, and specifically Brooklyn to fully capture the entire messaging behind the latest single. 80 Empire was on a mission just like Jake and Elwood Blues.
The Brothers couldn’t fulfill their destiny without the assistance of influencer and PR friend, Monica German-Prestia known on line as Stefani Style and long time friend and collaborator, director and screenwriter Fatty Soprano.
Monica, a native of Bensonhurst Brooklyn, understood the assignment, and along with the talented eye of Director, Fatty Soprano, connecting the dots bringing in other Brooklynites. Together, they created a truly exceptional piece of visual art, to accompany an already Cool song. The single was featured on Apple Music’s curated playlist: Bars,alongside the likes of J Cole, Pusha T, and Kendrick Lamar. The song was released on the duo’s indie label Gladiator Records and distributed by SoulSpazm earlier in May of 2022.
80 Empire display their vast musical abilities by starting the video with their version of Gaetano Donizetti’s Furtiva Lagrima. Adrian sang the operatic piece, while brother Lucas played his arrangement on piano. The Empire proud of their Italian heritage, and lovers of Opera, thanks to their parents, wanted to share their love of their culture by setting the atmosphere in the first scene of the video. Be sure to check out the visual for “Business” and feel free to share and repost!

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