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King Von & 21 Savage Drop Animated Video “Don’t Play That”

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King Von was an expert storyteller, rendering scenes from his early life in O-Block and his later life as a rising rap star in vivid detail. Today, Von’s estate shares an animated clip for “Don’t Play That” ft. 21 Savage, a banger that is already one of the late artist’s most successful singles to date. Produced by Kid Hazel, a Slaughter Gang sound architect, “Don’t Play That” finds both rappers flexing stutter-stepping flows over whirring production, making sure the world knows they don’t mess around. Directed and animated by Cartuna, the new video for “Don’t Play That” renders Von, 21, and Von’s home neighborhood of O-Block in cartoonish computer animation. The animation adds a whimsical twist to the two artists’ O-Block exploits, ranging from one-night escapades to Hellcat joyrides to high speed police chases.

Released last week, “Don’t Play That” was an immediate success, generating 1.4M+ Apple Music streams, 1.2M+ Spotify streams, and 1.1M+ YouTube streams in just its first 24 hours of its release. “Don’t Play That” is the lead single from What It Means To Be King, a posthumous album from Von and a testament to his continuing legacy. What It Means To Be King is packed with the ferocious bars and gripping narratives that earned him a huge fanbase, but also hints at some of the directions he might have taken if he had more time. With contributions from some of the people who knew Von best, including regular producer and collaborator Chopsquad DJ and more to be revealed in the coming weeks, What It Means To Be King arrives on March 4th via Only The Family/EMPIRE.

What It Means To Be King puts an exclamation point on Von’s legacy, confirming his status as the best storyteller of his generation. A worthy follow-up to Von’s GOLD-certified debut Welcome To O-Block, the upcoming album is a bittersweet treat for fans, and a moment of closure for those who loved him most.

Long Live King Von.

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Rich Amiri Drops “FORZA FREESTYLE”

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Armed with a bottomless arsenal of flows and a powerful basso voice, Rich Amiri is a commanding presence on every track he touches. Taking a page from motorsports as he speeds through life, Amiri shares a video for “FORZA FREESTYLE,” a highlight from his new album, GHETTO FABULOUS. Produced by Zuko and Ghostrage, “FORZA FREESTYLE” finds a confident Amiri unfurling off-the-cuff flexes, swerving around 808 blasts and synth stabs like an Italian supercar. In the video, directed by Keaton Jones, Amiri whips his Tesla to a hillside L.A. mansion, where he relaxes with a beautiful woman and totes his firearm.

Rich Amiri flexes his muscular sense of melody pm GHETTO FABULOUS, Amiri’s latest release for Internet Money Record, which racked up over 12.5 million streams to date. Spanning 14 tracks, the new project from the Internet Money Records signee features some of the famed collective’s most luxurious production to date–Rio Leyva takes the helm behind boards, with credits on 12 of the project’s 14 tracks, welcoming contributions from IM fellows like founder Taz Taylor, Census, and ThankYouWill, plus unaffiliated associates like Zuko and maxvon. Shouldering the load with no features necessary, Amiri takes advantage of the room-enveloping production, his bellowing bass cutting through the cavernous atmosphere with commanding authority and unpredictable melodics.

2023 has been a busy year for Rich Amiri. Earlier this year, Rich Amiri announced his signing to Internet Money Records, making his longstanding relationship with the artist-producer collective official. Shortly afterward, Amiri dropped EVOLUTION, entirely produced by Internet Money, featuring singles like “Poppin” ft. Lil Tecca and “Salty.” The 12-track project was his biggest step yet in his rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from Summrs, jaydes, and others.

Stay tuned for more music and videos from Rich Amiri coming soon, and check him out live on March 17th at Rolling Loud California.

GHETTO FABULOUS is available everywhere via Internet Money Records/10K Projects.

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Dee-1 Releases New Visual “Lines Drawn”

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Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.

“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career. 

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.

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Dredloc Esco Shares “On The Low”

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Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.

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