Music Videos
Key Glock Creeps with the Heat in “Play For Keeps”
Baguettes in his smile, his toolie by his side, and Memphis on his shoulders, Key Glock continues to secure and expand the reaches of Paper Route Empire with a tireless passion for flashin’ and a surplus of Southern swagger. Channeling his inner Paul Walker of Fast & Furious, Glock returns to run pink slips and take no prisoners with “Play For Keeps,” a new video single from the upcoming Yellow Tape 2 (Deluxe). The Sledgren-produced track finds Glock gliding over idiosyncratic piano riffs and explosive subwoofers as he delivers some of his most charged up bars to date, rapping, “Nickname my .223 ‘TLC,’ cause I creep with the heat/Got big ol’ Glocks, we clear the spot and spin the block like CDs.”
The video for “Play For Keeps” finds Glock surrounding himself with the spoils of his independent dominance. Whether he’s maneuvering in his McLaren, cruising in his Cullinan, or wreaking havoc in his Hellcat, he proves that few things are more dangerous than a man with options, and Glock has plenty: “Money in my pocket, in my hand, and on your head,” he raps, “Cheating with my K, sleeping with Nina in the bed.”
After his 2021 project, Yellow Tape 2, debuted at #7 on the Billboard 200 chart, #1 on the Independent Albums chart, and #2 on the Top Rap Albums chart, Key Glock kicked off his 2022 with a new drive and sense of direction. “Play For Keeps” arrives in the wake of Glock’s recent single, “Pain Killers,” which saw the Memphis native double down on his commitment to the hustle and his indifference to the competition. “Play For Keeps” and “Pain Killers” set the stage for Yellow Tape 2 (Deluxe), Glock’s expansion on his hit 2021 album which arrives March 25th via Paper Route Empire.
The success of Yellow Tape 2 proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and will appear on Yellow Tape 2 (Deluxe).
With Yellow Tape 2 (Deluxe) on the way, more videos in the pipeline, and a headlining tour starting in April–ten dates of which are already sold out–stay tuned to see what new heights Key Glock will reach in 2022.
Watch “Play For Keeps” today!
Latrell De’Sean is unique, catchy, and undeniable as an emerging artist with his raw lyrics over a sing-a-long flow and honest exterior in the fiery new visual of his breakout single “45.” In survival mode, the visual displays imagery of gunshots and chaos that portray the chaotic times society is living in right now. As De’Sean sits with his back to the madness, he raps about the destructive force he possesses as he endures life’s harsh reality on his path to luxury.
He raps: “So I’m toting on this 4-5/Hoping it don’t go down/Hoping that the danger don’t come my way/Cause if it do, then I’m blow mine/Take a Ni**a soul/I’m sorry Father God if I put one away.”
“45” is the perfect origin point for newfound fans of the Dallas native as it showcases his signature southern sound that has already accumulated over 11,000 monthly listeners on Spotify based on his catalog’s biggest songs such as “Heartbreaker’s Diary,” “Love Is War,” and “M.I.A. in Miami.” The new single is a follow-up to De’Sean’s 2022 album, AntiHero.
The latest release promises more new music from Latrell De’Sean on the horizon as his popularity spreads contagiously from local to regional to nationwide. To date, “45” has generated over 153,634 streams on Spotify. Now is the perfect time to hop on the Latrell De’Sean bandwagon.
Watch “45” below, and afterward, hear more Latrell De’Sean music on Spotify.
Music Videos
BUZZING ST. LOUIS RAPPER BLAKEIANA RELEASES MUSIC VIDEO FOR “BING BONG” REMIX FEATURING SEXYY RED
Exploding out of “The Lou” as the city’s next artist to break, buzzing 23-year-old St. Louisan rapper BlakeIANA serves up a scorching Official Remix and music video of her viral banger “Bing Bong” featuring Sexyy Red today. By jumping on the track, fellow hometown hero Sexyy Red connects with BlakeIANA to represent for St. Louis in true form, fueling her momentum in the process.
Listen to “Bing Bong (Remix)” [feat. Sexyy Red] HERE and watch the music video HERE.
Sexyy Red injects the track with racy and raw bars as BlakeIANA’s irresistible hook remains unshakable and her standout bar memorable as she says, “pulled a him on him, now he swear he can’t stand Bi**hes.” In the accompanying visual, Sexyy Red calls BlakeIANA and invites her to Las Vegas. The two are seen tearing up the Strip together in a Pink Hummer limousine. It stands out as St. Loui’s answer to The Hangover! Meets “country grammar.”
In other big news, Moneybagg Yo recently welcomed BlakeIANA to the stage during his sold-out show at Chaifetz Arena in St. Louis. The audience roared as she delivered an unforgettable performance of “Bing Bong.” Watch HERE!
Last year, she initially dropped “Bing Bong,” and it ignited a flurry of activity online. It generated millions of views on TikTok and nearly half-a-million total streams on Spotify. Among many ardent fans, she garnered support from none other than JT of City Girls who proceeded to rap along to “Bing Bong” on Instagram. The track illuminates her airtight flow, deft wordplay, and undeniable knack for a hook.
Acclaimed Rapper and NBA Star Damian Lillard, famously known as Dame D.O.L.L.A., has shared a brand new music video to “Paid In Full” featuring Tobe Nwigwe from his latest album Don D.O.L.L.A. The track boasts a cameo from Cam’ron who famously starred in the 2002 film to recreate the nostalgic scene. Don D.O.L.L.A. boasts impressive contributions from industry heavyweights and rising stars like Lil Wayne, Rick Ross, Ty Dolla $ign, Jordin Sparks, Rexx Life Raj, Sy Ari Da Kid, Christina Mackey, Brookfield Duece, and more. The album was featured on XXL, Vibe, Hypebeast, Uproxx, HotNewHipHop, and more.
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