Music Videos
Key Glock Creeps with the Heat in “Play For Keeps”
Baguettes in his smile, his toolie by his side, and Memphis on his shoulders, Key Glock continues to secure and expand the reaches of Paper Route Empire with a tireless passion for flashin’ and a surplus of Southern swagger. Channeling his inner Paul Walker of Fast & Furious, Glock returns to run pink slips and take no prisoners with “Play For Keeps,” a new video single from the upcoming Yellow Tape 2 (Deluxe). The Sledgren-produced track finds Glock gliding over idiosyncratic piano riffs and explosive subwoofers as he delivers some of his most charged up bars to date, rapping, “Nickname my .223 ‘TLC,’ cause I creep with the heat/Got big ol’ Glocks, we clear the spot and spin the block like CDs.”
The video for “Play For Keeps” finds Glock surrounding himself with the spoils of his independent dominance. Whether he’s maneuvering in his McLaren, cruising in his Cullinan, or wreaking havoc in his Hellcat, he proves that few things are more dangerous than a man with options, and Glock has plenty: “Money in my pocket, in my hand, and on your head,” he raps, “Cheating with my K, sleeping with Nina in the bed.”
After his 2021 project, Yellow Tape 2, debuted at #7 on the Billboard 200 chart, #1 on the Independent Albums chart, and #2 on the Top Rap Albums chart, Key Glock kicked off his 2022 with a new drive and sense of direction. “Play For Keeps” arrives in the wake of Glock’s recent single, “Pain Killers,” which saw the Memphis native double down on his commitment to the hustle and his indifference to the competition. “Play For Keeps” and “Pain Killers” set the stage for Yellow Tape 2 (Deluxe), Glock’s expansion on his hit 2021 album which arrives March 25th via Paper Route Empire.
The success of Yellow Tape 2 proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and will appear on Yellow Tape 2 (Deluxe).
With Yellow Tape 2 (Deluxe) on the way, more videos in the pipeline, and a headlining tour starting in April–ten dates of which are already sold out–stay tuned to see what new heights Key Glock will reach in 2022.
Watch “Play For Keeps” today!
Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards.
Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more.
The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.
The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.
Bursting out of NYC with the explosiveness of an elite edge rusher, Kenzo Balla is applying pressure on his mission to run up a sack. With his borough on his back like a last name on a jersey, Kenzo returns to share the new video for “No Sympathy” from his recent Mr. Ready To Blitz project. Over dizzying production from Spinback and Ron.Adg, Kenzo spits with a game-ready fury on “No Sympathy,” delivering each cautionary flex with a hard-nosed intensity: “Ballin’ on n****s, I ain’t talking scrimmage.”
The video for “No Sympathy,” shot by SozeCinema, positions Kenzo as the captain of his team rallied behind him throughout the video. The Richard Sherman to his own Legion of Boom, Kenzo’s the only one who’s visage is unobscured by hoods and balaclavas, making it clear he’s the face of this pack. With quick cuts and transitions to match the track’s rapid pace, “No Sympathy” plays out less like a music video and more like the hardest-hitting highlight reel of the season. The video for “No Sympathy” arrives as Kenzo prepares for Mr. Ready To Blitz (Deluxe), coming on December 16th.
Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.
A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.3 million video views since its release in June.
With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.
Watch “No Sympathy” here!
Rising artist Denham delivers his latest and last release of 2022 entitled, “Nightmare”. The catchy tune captures the San Clemente (Orange County) rapper reflecting on a past relationship, wanting to turn back the hands of time but also reminiscing on their time together as a nightmare making it hard for him to forget. Denham delivers a wavy, new sound to the west coast Hip-Hop scene. The independent rapper, songwriter uniquely blends rap and rock influences to turn out melodic trap tunes.
Quote: I’m trying to blend all the genres I loved growing up into one sound. Create a euphoric sense of nostalgia.
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