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Kenzo Balla, TG Crippy, & Rayy Balla Handle Some “Unfinished Business”

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Combining the tireless intensity of an apex predator with a menacing sense of amusement, Kenzo Balla is Bronx drill’s most thrilling villain. Returning to clean house with his biological brother TG Crippy and frequent collaborator Rayy Balla, Kenzo shares his new video single, “Unfinished Business.” Unloading onto a frenzied, hair-raising instrumental, the track plays out like a boss battle, forcing listeners to lock into each explosive bar Kenzo rings off, lest they get swept up in the onslaught of hard-nosed flexes and colloquial flair: “I’m totin’ on Stacey, don’t play me/B****, I’m a demon, can’t nobody save me.”

The video for “Unfinished Business” unfolds at the same breathless pace that Kenzo and company maintain so effortlessly, though its playful edits and slick transitions keep the clip feeling fresh throughout, which comes in handy when a blink of an eye is enough to make a Jack Sparrow appearance go unnoticed. The video single arrives ahead of Kenzo’s upcoming EP, and follows December’s Mr. Ready to Blitz (Deluxe). In February, Kenzo shared a pair of tough-talking singles including “What’s The Move” and “Opp Huntin’.”

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (2 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.7 million video views since its release in June.

Preparing to elevate his game to even greater heights with his upcoming EP, stay tuned for much more from Kenzo Balla.

Watch “Unfinished Business” here!

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Music Videos

Rich Amiri Drops “FORZA FREESTYLE”

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Armed with a bottomless arsenal of flows and a powerful basso voice, Rich Amiri is a commanding presence on every track he touches. Taking a page from motorsports as he speeds through life, Amiri shares a video for “FORZA FREESTYLE,” a highlight from his new album, GHETTO FABULOUS. Produced by Zuko and Ghostrage, “FORZA FREESTYLE” finds a confident Amiri unfurling off-the-cuff flexes, swerving around 808 blasts and synth stabs like an Italian supercar. In the video, directed by Keaton Jones, Amiri whips his Tesla to a hillside L.A. mansion, where he relaxes with a beautiful woman and totes his firearm.

Rich Amiri flexes his muscular sense of melody pm GHETTO FABULOUS, Amiri’s latest release for Internet Money Record, which racked up over 12.5 million streams to date. Spanning 14 tracks, the new project from the Internet Money Records signee features some of the famed collective’s most luxurious production to date–Rio Leyva takes the helm behind boards, with credits on 12 of the project’s 14 tracks, welcoming contributions from IM fellows like founder Taz Taylor, Census, and ThankYouWill, plus unaffiliated associates like Zuko and maxvon. Shouldering the load with no features necessary, Amiri takes advantage of the room-enveloping production, his bellowing bass cutting through the cavernous atmosphere with commanding authority and unpredictable melodics.

2023 has been a busy year for Rich Amiri. Earlier this year, Rich Amiri announced his signing to Internet Money Records, making his longstanding relationship with the artist-producer collective official. Shortly afterward, Amiri dropped EVOLUTION, entirely produced by Internet Money, featuring singles like “Poppin” ft. Lil Tecca and “Salty.” The 12-track project was his biggest step yet in his rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from Summrs, jaydes, and others.

Stay tuned for more music and videos from Rich Amiri coming soon, and check him out live on March 17th at Rolling Loud California.

GHETTO FABULOUS is available everywhere via Internet Money Records/10K Projects.

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Artist To Watch

Dee-1 Releases New Visual “Lines Drawn”

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Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.

“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career. 

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.

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Music Videos

Dredloc Esco Shares “On The Low”

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Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.

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