Music Videos
Jay Critch Clocks in for “Minutes” Video
A bonafide Brooklyn hustler with a god-given talent for tough talk, Jay Critch runs on his own time. Clocking his game with an unfazed flow that makes this lifestyle look effortless, Critch shares the new video for “Minutes,” from his recent Jugg Season project. Featuring slow-burning production from Luca Beats, Critch creeps over the track’s understated instrumental with his natural gravitas on full display as he rings off a barrage of stone-cold flexes: “The bankroll look like Big Mac/Me and brodie gon’ split it like Kit-Kat/Took that money, I’m not with the chit-chat/II put her in the dress and she wit’ that.”
The video for “Minutes,” directed by Chinola Films, follows the rapper and Michael Kors-approved model on a cold, rainy night in Brooklyn, though with his entourage beside him with umbrellas in hand next to their fleet of white Lamborghini trucks, the crew could easily be mistaken for the baddest bunch of villains in Gotham with Critch at the helm.
Released in February, Jugg Season is the culmination of Jay’s five years as a crucial figure in his city’s scene, brimming with the confidence of a hot shot upstart made good. Incorporating sounds from the Five Boroughs and beyond, the 19-track project bounces from the Shiny Suit Era to the SoundCloud explosion to the heyday of the Coke Boys, with Critch serving as a versatile and charismatic navigator. The 24-year-old Clinton Hill native flashes a lyrical maturity that nearly matches his ambition, weaving his own history with the rich heritage of NYC rap music. Jugg Season recruits producers from all over the rap map, with contributions from plugg maestro MexikoDro, heady Chicago sound architect BrentRambo, Atlanta impresario Richie Souf, West Coast magician RonRonTheProducer, and more. Featuring guest spots from Max B, Rich The Kid, and Baby Money, Jugg Season is available everywhere via EMPIRE.
With Jugg Season in the books Jay Critch, seeks to resume his Five Borough takeover. Stay tuned.
Watch “Minutes” here!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.
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