Music Videos
HOODLUM shares new video for “PRESSURE” / “CASH $”
San Antonio’s prolific rapper, HOODLUM has just shared a new video for “PRESSURE” / “CASH $”, off of his new album, Southside Story. After breaking out on the national stage with his 2019 single, “OJ” (3M Views), HOODLUM and his music quickly took off online due to his anxious yet punchy flow, and unique croaky cadence. He subsequently landed on the soundtrack for the horror film, Random Acts of Violence later that year. In June 2021, visual artist Colton Valentine painted a mural of the rapper adjacent to a memorial of Nipsey Hussle, solidifying HOODLUM’s spot as a San Antonio Star. Fellow Texas rapper Maxo Kream caught onto HOODLUM’s wave in 2021, jumping on “OUTSIDE”. His laidback flow, off-kilter cadence, and an ear for deep and bass-heavy beats has set HOODLUM apart as an emcee with a sound that’s uniquely his own. In the words of Pitchfork, “No rapper in Texas right now has a better beat selection than San Antonio’s HOODLUM. The South Side rapper can lay his croaky delivery over any type of instrumental: a soul sample, trendy minimalist Texas production, or a Bay Area funky flip.” On his new project, Southside Story, which boasts features from Maxo Kream, Paul Wall, Valee & Doeman, HOODLUM expands on his distinctly dynamic sound, as he details his complete life story and brings his signature low-key Texan flair to new heights over an impressive array of beats ranging from G-Funk to hard-hitting Southern Trap to Boom-Bap.
In his new video for the standout track “PRESSURE”, HOODLUM proudly flexes his outlandish personality and work ethic. Over the thumping drums and eerie piano loop, he showcases his authoritative presence as a distinctively Southern emcee with his syrupy flow and expressive lyricism. In the second half of the video, as the visuals get dark when it switches to nighttime, HOODLUM performs the ambitious “CASH $” while riding around in his whip – “You know who we are / I’m a southside baby, see the star from the car”, he raps in his low-key, whispery tone. The contrast between the two videos and their songs is a testament to HOODLUM‘s undeniable ability to tackle an array of production choices. With his hometown of San Antonio on his back, HOODLUM is determined to take his sound to new levels. In the words of Passion of the Weiss, “the next big Texas rapper isn’t from Houston”.
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.
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