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HOODLUM shares new video for “PRESSURE” / “CASH $”

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San Antonio’s prolific rapper, HOODLUM has just shared a new video for “PRESSURE” / “CASH $”, off of his new album, Southside Story. After breaking out on the national stage with his 2019 single, “OJ” (3M Views), HOODLUM and his music quickly took off online due to his anxious yet punchy flow, and unique croaky cadence. He subsequently landed on the soundtrack for the horror film, Random Acts of Violence later that year. In June 2021, visual artist Colton Valentine painted a mural of the rapper adjacent to a memorial of Nipsey Hussle, solidifying HOODLUM’s spot as a San Antonio Star. Fellow Texas rapper Maxo Kream caught onto HOODLUM’s wave in 2021, jumping on “OUTSIDE”. His laidback flow, off-kilter cadence, and an ear for deep and bass-heavy beats has set HOODLUM apart as an emcee with a sound that’s uniquely his own. In the words of Pitchfork“No rapper in Texas right now has a better beat selection than San Antonio’s HOODLUM. The South Side rapper can lay his croaky delivery over any type of instrumental: a soul sample, trendy minimalist Texas production, or a Bay Area funky flip.” On his new project, Southside Story, which boasts features from Maxo KreamPaul WallValee & DoemanHOODLUM expands on his distinctly dynamic sound, as he details his complete life story and brings his signature low-key Texan flair to new heights over an impressive array of beats ranging from G-Funk to hard-hitting Southern Trap to Boom-Bap.

In his new video for the standout track “PRESSURE”HOODLUM proudly flexes his outlandish personality and work ethic. Over the thumping drums and eerie piano loop, he showcases his authoritative presence as a distinctively Southern emcee with his syrupy flow and expressive lyricism. In the second half of the video, as the visuals get dark when it switches to nighttime, HOODLUM performs the ambitious “CASH $” while riding around in his whip – “You know who we are / I’m a southside baby, see the star from the car”, he raps in his low-key, whispery tone. The contrast between the two videos and their songs is a testament to HOODLUM‘s undeniable ability to tackle an array of production choices. With his hometown of San Antonio on his back, HOODLUM is determined to take his sound to new levels. In the words of Passion of the Weiss“the next big Texas rapper isn’t from Houston”.

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Young Drip 615 Keeps Tennessee Drippin’ with Vol. 2

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Tennessee native Young Drip 615 is making waves with the release of Tennessee Drippin’ Vol. 2. Hailing from Cashville, this artist doesn’t just meet expectations—he surpasses them. Known for his ability to blend visionary lyricism with a keen ear for beats, Young Drip 615 takes listeners on an engaging musical journey with his latest project.

As a DJ, Young Drip 615 has access to a plethora of beats, giving him a unique edge in curating his sound. This dual role allows him to be both the “hood philosopher” and the pulse of Tennessee nightlife, rocking DJ sets throughout the week. The experience nurtures his confidence, hones his craft, and strengthens his connection to his audience. Sharing the stage with well-known artists has also given him invaluable insights into what resonates with fans—a skill that clearly shines in Tennessee Drippin’ Vol. 2.

But Young Drip 615’s vision extends beyond music. Tennessee Drippin’ isn’t just a series of volumes; it’s a lifestyle. He’s expanded the brand to include Tennessee Drippin Sauce, a car club that reflects his entrepreneurial spirit. With this venture, he demonstrates a commitment to building a legacy that fuses music, culture, and community.

Young Drip 615 is a rising talent to watch. With his dynamic artistry and growing influence, he’s poised to put Tennessee firmly on the map. Don’t sleep on this Cashville star—his drip is undeniable.

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Omega The Poet, Innanet James, and Tajé explore a wild relationship with a beautiful woman in “Nina Simone”

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Now, you think that Omega The Poet’s latest is an ode to the civil rights activist of the same name, but it’s quite the opposite. It’s actually about getting together with an amazing woman that’s just as spectacular. This is a soulful smash featuring Innanet James and Tajé that you don’t want to miss.

Check it out below.

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Artist To Watch

Kapri Releases New Music Video “Light Skin Shohei”

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“Light Skin Shohei” by Kapri is an undeniable West Coast anthem that resonates with anyone who’s ever had to prove themselves in the face of doubt. Representing his hometown of Santa Ana, California, Kapri channels the essence of the West Coast sound with a bouncy, dark beat crafted by the talented producer FORTWOE. The track is an energetic declaration of self-confidence, with Kapri effortlessly laying down his message of resilience over the heavy, thumping bass and smooth yet sinister instrumentals.

From the moment the beat drops, you know you’re in for something special. FORTWOE’s production is a perfect blend of dark and bouncy, giving the track that signature West Coast feel while providing the perfect backdrop for Kapri’s assertive and charismatic delivery. The beat feels like it could knock in any late-night ride down the Pacific Coast Highway—smooth, confident, and ready to turn heads.

Lyrically, “Light Skin Shohei” is about overcoming obstacles and silencing critics. The song speaks to anyone who has been doubted or overlooked, providing an anthem of empowerment. Kapri’s confident, laid-back flow ensures the message hits home: rise above the negativity and show the world what you’re capable of. The reference to “Light Skin Shohei” even adds an extra layer of personality to the song, referencing the celebrated baseball player Shohei Ohtani and drawing a clever comparison to Kapri’s own rise, much like the athlete’s dominance in his field.

The way Kapri delivers his bars—cool, collected, yet forceful—brings out the track’s anthem-like quality. His cadence locks into FORTWOE’s beat, creating a synergy that feels both personal and universal, making it easy for listeners from all walks of life to vibe with the sentiment of success and determination.

In all, “Light Skin Shohei” is more than just a bouncy West Coast banger; it’s a powerful statement about pushing through adversity and asserting one’s place. Whether you’re cruising through the streets or listening to it at full volume to hype yourself up, this track does more than just entertain—it empowers. With Kapri at the forefront, and FORTWOE behind the boards, “Light Skin Shohei” is a track that’ll resonate for a long time to come.

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