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Hear King Von’s ‘What It Means To Be King,’ a Posthumous Album

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Telling crazy stories with a breathless intensity and a vivid attention to detail, King Von made a major impact in the rap game and in his native O’Block during his too-brief time in the spotlight. Adding a new chapter to the late artist’s career, King Von’s estate partners with Only The Family and EMPIRE to release What It Means To Be Kinga testament to Von’s continuing legacy. A labor of love that compiles unheard music from the artist’s oeuvre, What It Means To Be King is packed with the ferocious bars and gripping narratives that earned him a huge fanbase, but also hints at some of the directions he might have taken if he had more time. The album features contributions from many of the people who knew Von best, including regular producer and collaborator Chopsquad DJ, his “twin” Lil Durk, and fellow O’Block natives like Boss Top and DqFrmDaO, along with street rap heroes like like 21 SavageMoneybagg YoG Herbo, and more, making plain the level of respect Von commanded in the rap game at large.

What It Means To Be King opens with “Where I’m From,” a harrowing and emotional origin story for Von, illustrating his mindset as he languished in jail, helpless to prevent the deaths of his friends like O and J.R. To Von, to be a leader, or a king, meant to shoulder the weight of his neighborhood on his shoulders–when his O’Block heroes died, Von knew that it was up to him to stand up for his home neighborhood wherever he went. Following in the wake of the formidable intro, the album paints a full picture of Von’s formidable artistry, with songs that range from the fiery recent single “War,” the vicious Brooklyn-style drill of “Straight To It” ft. Fivio Foreign, and the melodic and romantic “My Fault” ft. A Boogie wit da Hoodie. Also of note is “Evil Twins, a sure-to-be fan favorite that reunites the tag team of King Von and Lil Durk, and Grandson For President,” a beloved freestyle that first surfaced on YouTube in Summer 2020 (36+ million views to date). The album ends with “Family Dedication Outro,” a beautifully simple track that demonstrated how much Von loved his family, and how much he was loved in return.

The album is home to “Don’t Play That” ft. 21 Savage, a banger that is already one of the late artist’s most successful singles to date. “Don’t Play That” was an immediate success, generating 1.4M+ Apple Music streams, 1.2M+ Spotify streams, and 1.1M+ YouTube streams in just the first 24 hours of its February 4th release. Since then, “Don’t Play That” has racked up tens of millions of streams, including 15+ million on Spotify and 6 million on its animated video, and debuted at #40 on the Billboard Hot 100, marking Von’s highest-ever chart position. The song currently sits at #86 on the Hot 100 and at #25 on Billboard’s Hot Rap Songs chart. With additional appearances from  Dreezy, on the heartfelt “Hard To Trust,” and OMB Peezy, on the hyperactive and lyrical “Get It Done,” plus production from ATL JacobWhat It Means To Be King is available everywhere via Only The Family / EMPIRE.

What It Means To Be King puts an exclamation point on Von’s legacy, confirming his status as the best storyteller of his generation. A worthy follow-up to Von’s GOLD-certified debut Welcome To O-Block, the upcoming album is a bittersweet treat for fans, and a moment of closure for those who loved him most.

Buy/Stream What It Means To Be King

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SossHouse Standout Jelly Announces ‘The Wolf of Peachtree 2,’ Links with Juicy J on New Single

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Jelly, the SOSSHOUSE stunner known as “Mr. Popular,” may have Jordan Belfort’s vibrant charisma and shrewd tenacity, but unlike that other “wolf,” he has the smooth elusiveness to stick around for a sequel. Returning to reprise his titular role, Jelly announces his next project, The Wolf of Peachtree 2, arriving May 27th. Entirely produced by long-time friend and mentor Pi’erre Bourne, who also contributes vocals to the project highlight “WYA,” The Wolf of Peachtree 2 refines Jelly’s cinematic style. Over Pi’erre’s genre-bending instrumentals and jaw-dropping transitions, Jelly delivers his most combative cadences yet on unrelenting project cuts like “Twin” and “Mumble Jumble.” Whereas Belfort’s wolf wakes up each morning with backaches and dry eyes, Peachtree’s wolf rises in a different fashion, as he kicks off “Pop It” rapping, “Woke up 10 o’clock, I’m feeling kinda pissed/The numbers just played, smoked a blunt, I dropped the fifth.”

Along with the project’s announcement, Jelly shares “Bubble Gum,” his new Juicy J-assisted single that puts the “peach” in “Peachtree.” A chirpy celebration of curvature coated in the influence of Three 6 Mafia, both in sound and subject matter, “Bubble Gum” sees the South Carolina native channel the immutable flows of Memphis’ underground with stunning efficacy. Never one to disappoint in the ponderance of posteriors, Juicy J delightfully enters the discussion on their common interest, rapping, “Damn, that a** bubbalicious/I had to smash two times, guess I’m double dipping.”

Jelly’s collaboration with Juicy J, who also lends his ear to the project as an engineer, helped to check an item off the rising rappers bucket list: “I linked up with Juicy J for the first time in December so that was cool meeting him,” says Jelly. “Me and Pi’erre love Juicy, Project Pat, and the whole Memphis wave they did. We pulled up, met Juicy — cool guy, real humble guy.” 

As the South Carolinian prepares to roll out his 12-track sequel to 2020’s The Wolf of Peachtree with Pi’erre Bourne behind the boards, stay tuned for The Wolf of Peachtree 2, arriving on May 27th via SOSSHOUSE

Stream “Bubble Gum” ft. Juicy J today!

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Rising Singer-Songwriter Malachiii Unveils Debut EP ‘The Ascension’

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Elevating music to another stratosphere altogether, rising singer, songwriter, producer, and artist-to-watch Malachiii presents his debut EP, The Ascension, today via Motown Records. Listen to it HERE.

The Ascension highlights Malachiii’s artful approach as a future-facing curator, alchemizing vibes and styles into a multi-dimensional pop, hip-hop and R&B sound of his own design. Anchored by his production skills, the project boasts fan favorites including the vibey track I’m Back, the powerful anthem Hold Me,” as well as the melodic “Free My Soul,” which Euphoria raved as “an upbeat listen with a mellow undertone, morphing multiple genres into one sound. The EP fittingly closes with “Back When We Were Kids, a nostalgic track featuring guitar riffs that seesaw back and forth between emotionally charged verses.

Speaking on his debut EP, Malachiii shares, “The Ascension is my true introduction to the world. This project is so important to me because it’s just the tip of the iceberg. The listener will get a chance to see different sides of me musically, while reflecting on my journey with “ascension” in all things in my life.”

Check out the tracklist for The Ascension below, and watch Malachiii pull back the curtain on his production process in his ‘Behind The Beat’ video series HERE and HERE. It’s Malachiii’s year, so hold on tight!

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2FEETBINO CONNECTS WITH LATTO FOR THE RELEASE OF “NAKED”

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Rising Atlanta-based rapper 2FeetBino has endless potential and an effortless flow. Today, he connects with fellow Atlanta rapper Latto for the release of standout single “Naked” via Paradise East Records. Produced by Bless, 2FeetBino offers a low-key vibe while Latto brings the big energy. Listen to “Naked” HERE.

Towards the end of last year, 2FeetBino released his mixtape Cousin Feeter via Paradise East Records. The project includes features from Seddy Hendrinx on “Settle”, Young Nudy on “Can’t Contain” and 4L Quan on “In Da Spot”. Earlier this month, Bino joined forces with Babydrill (fka Cristo4L) on “1G Freestyle,” where the two highlighted their lyricism and intense delivery. He followed up with a music video for “Be The One” where Bino questions if he will ever find the one.

Stay tuned for more from 2FeetBino in 2022.

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