Artist To Watch
GOON DES GARÇONS* DROPS all the things i’ve seen, NEW 8-SONG PROJECT AVAILABLE TODAY VIA DEF JAM RECORDINGS
Goon Des Garçons*, the L.A.-based Little Rock, Arkansas upstart who has charted an idiosyncratic path with his woozy brand of progressive rap, now moves into uncharted territory with the release of all the things i’ve seen, available today via Def Jam Recordings. all the things i’ve seen is an experiential project that sets the table for Goon’s highly anticipated upcoming second full-length album, details to be announced in the weeks ahead.
all the things i’ve seen contains the eight consecutive new weekly single + video releases dropped by Goon during September-October: “purist*,” “labyrinth,” “vibrance_freestyl v. 1 .wav,” “elite (crossover),” “answer,” “the things (it in itself),” “makeshift magic” featuring solo jaxon, and “aquarium” featuring lil cobaine & idle kid.
The project, Goon says of this latest wave of his homegrown DIY Arkansas sound, “captures the angst and loneliness of one’s stifled creativity during lockdown.” Through key partnerships in both web3 and traditional marketing, Goon has energized his base and built a swell leading into the upcoming album. Over the past eight weeks of single + video releases, he has taken the opportunity to engage consistently and directly with fans through the music, visuals, merch, and live performances.
Always stretching the envelope, Goon dropped a series of 3-song ‘bundles’ over the course of the first year and a half of Covid that climaxed with the 5AM bundle in June 2021. The triple-play comprised the title track “5AM” featuring Def Jam MC Fredo Bang; “JFC” featuring Reese LaFlare; and “Ride” featuring Landstrip Chip. With the bundles, Goon’s small-town ambition came across, along with the inherent soul-searching quality that’s gotten him this far.
Three weeks after 5AM, Goon’s debut album Sheesh arrived, a liquor-stained memoir that caught Goon’s Los Angeles landing in cinematic snapshots, including the official “Miami-Hollywood” video. The spaced-out, quaking songs felt like a journey across the cosmos ending up at a cracking club. Auto-Tuned tales of sleepless nights began with bottle service on Sunset Strip, segued into a detour to the strip club, ending in the studio at sunrise.
In addition to including all three 5AM tracks, Sheesh found Goon crooning his direct, emotive rhymes alongside Na-Kel (check out the “Bully” video) and Cuco (“a24”). Goon worked with producers Swiff D (Schoolboy Q, Logic) and Idle Kid (longtime collaborator and fellow Arkansan) to create what he called “peaceful chaos.”
Cheers To The End Of The World, released October 2020, unfolded as an ode to the apocalypse, a generational statement about celebrating despite the lousy cards you’re dealt. In songs like “Breathe While You Can” and “Back 2 Square 1,” Goon’s small-town ambition came across, along with the inherent soul-searching quality that’s gotten him this far.
“If you look at everything going on right now, what’s the difference between how we imagined the apocalypse? It’s really no stopping it, we’re just on the other side of it, and want to let people know that yeah, it’s fucked but we can still pull it back if we all try. We can do anything if we all try.”
Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.
“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.
Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.
Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.
Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.
The Midwest isn’t letting up when it comes to individuality and variety in music. As the rap genre continues to evolve, more music artist are finding their way with their own sounds. One Chicagoland artist Deuce Savage, is turning up the rap world with a rockstar appeal. Recently releasing his trending single “Mudd Thompson”, his authentic and experimental sound is a unique addition to the music world.
Taking on the sound of this new wave of trap rock, Deuce Savage is an artist who isn’t afraid to step outside the box. As a self-taught producer, Deuce is able to bring his creativity to life with every song. Resonating with music lovers of all genres, his unique delivery is originally raw. The single “Mudd Thompson”, is thrilling freestyle flow over a hard hitting beat. Produced by Deuce himself, his talent of layering unique sounds shines effortlessly with this single.
Aside from his unique music, Deuce Savage connects with fans through his intriguing lifestyle. Uploading weekly day-to day videos on YouTube, he shows fans his creative process and his unpredictable personality. Further experimenting with other genres, “Mudd Thompson,” is just a preview of what’s to come from Deuce Savage. Stream his latest single below now!
Travy Nostra has risen to a new level with his latest introspective record, “Martyr,” which pairs with a cinematic visual. The mini-movie highlights the duality many young black children in underprivileged neighborhoods usually have. Some people play ball, and some people make music, but those seem like the only two routes to get out of the good. Coming off the heels of his dynamic visual for “SEE U TMRW,” Nostra found a way to step it up once more.
Travy Nostra is looking to inspire children to come up and understand that there is more to life than the streets, sports, or rap. He has previously worked with DMV legends like Rico Nasty and Joony. His fiery flow and polished storytelling helped him become a new star. He has been featured in REVOLT TV, Lyrical Lemonade, and many others.
Watch the new visual for “Martyr” below!
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