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Get to know the Bronx’s very own, HXTRA



HXTRA is a rising artist who’s gaining motion! His new EP, MARAVILLA speaks about everything the Bronx artist has gone through in the last year and channels his inner thoughts and experiences he’s had. Each song on the EP presents a different vibe and mood just as life has been recently for the artist. 

“HXTRA was inspired by King Midas and his daughter Marigold, which translates to Maravilla in Spanish, and means “the golden child.” The main single of the EP speaks about having the Midas touch, hence “MARAVILLA.”

HXTRA is an ambitious artist who looks to accomplish several goals such as hitting 1 million streams and moving his family into a nice mansion.

The artist explained that one of his defining moments was performing his single “Hoes Understand Me” and the whole crowd said, “Why do only hoes understand me?”. From his music, HXTRA wants fans to have fun and be themselves.

HXTRA’s music is a combination of several different vibes and moods, reflecting the artist’s experiences in the last year. It has a club-like atmosphere, with a mix of love and toxicity, making you want to dance and feel like you’re in a movie.

HXTRA’s music is inspired by his love for music, which he has had since childhood. He grew up singing and writing raps with his friends and was never afraid of the spotlight. His parents, both singers and musicians, also played a major role in his musical journey and served as a major source of inspiration for him.

For those who are listening to HXTRA for the first time, the artist suggests starting with “Hoes Understand Me” or “Stripper Snow Angel.” The artist’s influences include Chris Brown, Future, Michael Jackson, Justin Timberlake, Lil Wayne, Eminem, 50 Cent, Big Pun, Biggie Smalls, and Ten$e. These artists have shaped HXTRA’s sound and helped him to develop his unique style, which is a mix of R&B, hip-hop, and pop.

The artist is currently focused on making good music and finishing videos for the EP. He hopes his fans will take away a message of being themselves and having fun. You can follow HXTRA on Instagram.

“MARAVILLA” is now available on all major streaming platforms. Don’t miss out on the latest project from HXTRA, the Bronx’s own.

Artist To Watch

KVTheWriter & Mai Lee Drops New Track, “Figure Out The Rest”



Before she headlines Festival of Nations at Tower Grove Park next month and delivers the re-release of her debut LP ‘FRIENDZ,’ Mai Lee joins KVTheWriter on the official remix to her Reggie Son assisted track “Figure Out The Rest.” The STL posse cut finds the trio trading soulful verses about the 314 and all it’s allure over melodic guitar strums.

“I enjoyed sharing my artistry with KVtheWriter and Reggie Son. It was my first time working with them and I loved the experience. The song’s production is unique and allows each artist to stand out on the song. I felt like I gave St. Louis a bit of sexy sauce with my vocals,” say’s Lee speaking on the collaboration exclusively in a press statement.

A medley of the people and places she represents, Mai Lee transcends the boundaries of music and fashion. Growing up in Missouri, the seasoned singer has always had music on her mind and in her heart. Attending performing arts schools during her youth, she uses those experiences to create a unique genre blending sound. Known for her intoxicating and soulful vocals, Mai Lee has shared the stage with artists such as Megan Thee Stallion, 2 Chainz, Fetty Wap, Estelle, and Busta Rhymes, performing in front of an audience of 20K+ people.

While you may hear some familiar influences in her sound, Mai Lee notes her parents as her biggest inspirations for her music career. Fleeing from Vietnam in 1978 during the Vietnam War, Lee’s parents migrated through multiple refugee camps over the years before calling St. Louis their home. They opened up the first Vietnamese and Chinese Restaurant, Mai Lee Restaurant, a local staple in the city. The restaurant was built from absolutely nothing and ended up becoming the blueprint. Watching them work hard towards their dreams gave her the hustle and grit to pursue her dreams.

Stream KVTheWriter‘s “Figure Out The Rest (Remix)” on your DSP of choice after the jump and watch the Vietnamese R&B/Pop vocalist live performance visual for “Von” | HERE.

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Artist To Watch

Bando Shines On New Single “Chain On”



HTX’s artist to watch Bando connects with in-house producer Thizaezbeat for his latest release “Chain On.”

Perfect for getting dressed, pre-gaming, driving to your destination or the main event, the statement making track can turn any situation into an experience to remember. Serving as his second drop of 2024 following “Sack” with label mate 4, “Chain On” is yet another example of what fans can expect from his upcoming EP, Bando Tape.

Barely legal but wise beyond his years, Rodney Jones BKA Bando is a teenage Hip-Hop artist hailing from Houston’s Fourth Ward. Though he only began seriously pursuing music in 2022, he’s already secured a record deal with Danuel House Jr.’s music collective 4DHouse Ent in partnership with Steve Stoute’s United Masters. Even with a limited catalogue, including 4 collaboration “Sack” which has already gained over 100K+ streams, the rising star is already proving that the faith his label head and community have in him won’t go in vain.

“This song is an anthem for all my motion having playa partnas who can get the attention of any woman just by stepping in the room,” say’s the rising Rap act when describing the record in a press statement to Medium Creative Agency. Stream “Chain On” via your DSP of choice below.

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Artist To Watch

Keem Shaka Q&A “5 Star” Single, His Highly-Anticipated Debut Album + More




In the heart of Hip-Hop, New York City, a rising talent named Keem Shaka is generating significant buzz for himself. His new single “5 Star” is one of the main factors and  is certainly one of the Summer’s anthems. Since its release, it has amassed over 300k plays on Spotify, along with the visual doing nearly the same with 250k views on YouTube.

Aside from his Tri-State roots, Keem’s musical path is also influenced by a diverse range of experiences from both the South and the West Coast. This mix of backgrounds results in a unique sound and visual style that mesmerizes his listeners. His music is characterized by gritty lyrics, a raspy vocal delivery, and a confident swagger reflective of his City.

Check out our exclusive interview with the “5 Star” talent below.

Q: The official video is doing well too — over a quarter million views on YouTube. Tell us about the visual and how it was at the shoot.

Keem: “The visual captures the record perfectly. And you know I had to have “5 Star” females in it. It was a fun shoot, I love how it all turned out!”

Q: You’ve released a slew of successful singles but fans are now eager for your debut album? Can we expect it anytime soon?

Keem: “When the time is right for sure.. but as of right now, I’m focused on “5 Star.” It has a lot of life left, especially for the rest of the Summer. What I can say though is that, my album is DONE. It’s crazy and I can’t wait for everyone to hear it. But everything is timing. It’ll be worth the wait.”

Q: “5 Star” is your biggest record to date — how do you plan to follow-up and close out the rest of the year?

Keem: “Definitely going to keep pushing “5 Star” .. but I recently did drop two quick freestyles for my fans. “Not Like Us” and “Worth It.” I do have a few more surprises in the tuck so stay tapped in. Trust me.. we’re just getting started!”

Be sure to follow Keem Shaka on Instagram for all news and updates.

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