Features
Get Hip To Coach Joey, Detroit’s Hidden Gem
Joseph McFashion does more than produce projects and run 4Sho Magazine, he also can step behind the microphone and rap with some of Detroit’s best. It’s a welcome change from producers who leave the work to the artists; he is also one, showing his ability to understand and identify with their plight. Perhaps that’s why he’s one of the most respected producers in Detroit. Now that he’s conqurered that realm, rapping is his next conquest.
What seperates Coach Joey from his peers is his ability to truly ride the beat in ways that many lack. He also uses more mellow production that translates a classic aesthetic to listeners, one which he reinforces with nostalgic touches in his music videos. He lives lavish and portrays this in visuals that bring a certain artistic style to his celebrity. He knows what he’s doing, and he does it well. He’s an artist to watch for 2018 as he continues to grow at a rapid pace.
Check out some of Coach Joey’s recent hits.
Features
Why Miyaa V’s ‘Miss Wick’ Is the Anthem You Can’t Ignore”
(New York, NY) — Miyaa V isn’t here to play nice, and her latest track, “Miss Wick,” is all the proof you need. With bold bars and unfiltered energy, the rising rap star makes it clear—she’s stepping into her power and calling out the fake energy in the game. This one’s for anyone who thought they could move slick around her. Spoiler: you can’t. On “Miss Wick,” Miyaa brings the kind of raw energy that grabs your attention and doesn’t let go. Inspired by John Wick’s unstoppable force, she claims her own lane with lines like “Call me Ms. Wick / Cause I got Glock 26 for anybody thinking they slick.” It’s gritty, it’s commanding, and it’s 100% Miyaa—letting her pen and presence speak louder than anything else. “This track is about reminding everyone who I am,” Miyaa says. “I don’t do the back-and-forth, and I’m not explaining myself to anyone. If you want to know what I’m about, ‘Miss Wick’ is your answer.” Why You Should Tap in Now Miyaa V is a rising force in hip-hop, and she’s just getting started. With her unapologetic approach and razor-sharp delivery, she’s building a name for herself as a voice that can’t be ignored. Her street-smart vibe and fearless energy make her stand out in a scene crowded with pretenders. Unfiltered Bars: Miyaa’s lyrics cut straight to the truth—raw, unapologetic, and delivered with a confidence that makes you feel every word. Uncompromising Presence: She’s not here to fit in or follow trends—Miyaa’s carving her own lane and staying true to her roots. A Name to Watch: With “Miss Wick,” Miyaa’s showing why she’s next up in the rap game. Where to Find Miyaa V “Miss Wick” is streaming now on all platforms, and it’s already catching attention from fans who love that raw, no-nonsense energy. Don’t sleep on Miyaa V—this is just the beginning. Follow Miyaa V:
Features
Ascendent Creator Marlon LuGa on the Similarities Between the Streaming Game and the Music Industry: “At the End of the Day, the Cream Rises to the Top”
Standing at 6’5” with a magnetic personality, Marlon LuGa has become one of Sweden’s most exciting new creators, captivating nearly two million followers across Twitch, YouTube, TikTok, and Instagram. Raised in a small Swedish town, Marlon discovered his competitive edge through basketball, where he quickly became a standout player with dreams of going pro. Music fueled his focus and became a creative outlet—one that ultimately inspired him to explore streaming as his path shifted. In streaming, Marlon found the perfect arena to showcase his humor, relatability, and energy. Now, he’s striving to create an experience for his fans that rivals the loyalty he admires in the music industry, aiming to build a dedicated community that connects on a deeper level.
You’ve said you want to be the biggest streamer in the world. How did you set that goal for yourself?
Marlon: Honestly, I’ve always been someone who goes all-in, no matter what I’m doing. When I was younger, it was basketball. Now, it’s streaming. I don’t just want to make a little splash—I want to be the best. There’s something about setting a big goal that pushes you every day, you know? Streaming isn’t easy; it takes a lot of energy and creativity. But I’m up for it. At the end of the day, the cream rises to the top, and I’m working to make sure I get there.
Are there other streamers who inspire you?
Marlon: Definitely. I watch people like Kai Cenat and IShowSpeed all the time—they’re killing it right now. What I admire about them is their ability to connect with fans. They’re themselves, and people love them for it. Kai’s personality is huge, and Speed brings so much energy, but they both know how to create moments that make people feel part of something. That’s what I’m trying to do with my community, too. It’s not just about numbers—it’s about building something real that people want to come back to.
You’ve mentioned paying close attention to how artists in the music industry cultivate their fanbases. What have you learned from watching them?
Marlon: Music and streaming aren’t that different, honestly. I see artists like PARTYNEXTDOOR and YoungBoy building core, loyal fanbases who stick with them no matter what. That’s the kind of connection I want with my fans. If you stay authentic, keep putting out content you believe in, people will catch on, and the right audience will find you. In streaming, it’s easy to get caught up in trends, but I think the most successful people are the ones who stick to their style, who aren’t afraid to show who they really are.
You’ve built a big audience in Sweden and Europe, but do you have plans to expand your reach even more?
Marlon: 100%. I’ve been thinking about coming to the US to set up shop, build my setup out there, and collab with other creators. There’s so much opportunity in the States, and I think it would give me a new perspective. Plus, the US audience is huge, and they’re always looking for fresh content. It’s a little scary, but I know it would be worth it. I’m ready to take things to the next level and see how far I can really go.
Artist To Watch
J.R.Clark’s new album ‘All Business, No Luv’ is out now
Virginia’s J.R.Clark’s got a new album for the streets. Check out All Business, No Luv — a collection of hard-hitting tracks that capture the spirit of the state’s rap dominance.
Inspired by artists like Rick Ross and J. Cole, J.R.Clark’s style is smooth and easy to listen to. The album is something you’ll want to throw when you’re in the car headed to your daily commute — or the soundtrack to your drive to, and from, a weekend function. You’ll vibe to the lyrics and nod to the beat. It’s worth the listen.
J.R.Clark started off as a studio engineer in Virginia. He transitioned to become an in-demand artist and his growing fanbase reflects that he made the right decision. Tune in to his new album and become a fan.
Check out the videos that have been released from the project too on J.R.Clark’s official YouTube channel.
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