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Four Tips To Survive In The Music Industry

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The music industry gobbles people whole. Many artists who make it out of the local scene into the global scene often fizzle out; often times, they lose relevancy before they even get a hit. But what’s the cause of this? Misjudging their clout? Or getting lost in the glitz and glamour that comes with meeting all of your favorite musicians? There are a multitude of reasons that people fall off immediately. Being that the issue is a serious problem, we’ve come up with four tips to stay afloat.

Assume that everyone isn’t your friend

That manager interested in becoming a part of your team just wants the money and to attach himself to a rising star. That groupie that seems to be in love with you only wants the clout that comes from being seen with you (and money, of course). That artist that you’ve struck up a rapport with will leave you out to dry the second that something new, and hotter, comes into the game. Don’t ever think that anyone in the industry is your friend, because, nine times out of ten, they’re there for the advantages. It’s a sad truth to deal with. By being cautious of everyone, you eliminate that element of surprise when something inevitably goes bad. You also save money in the long run because your decision making skills wont be hinged on someone else’s happiness.

Your only as good as your last song

Lots of times, artists release a plethora of songs until one goes viral, then they fade into obscurity. The reason for it is that their price goes up, they get enough money to do what they want from shows and features, and they also get all of the attention that they salivated for. Six months later, the artist is back to square one because they hadn’t had a plan or additional music to market. To survive in this lucrative game, you must always be ready for something else to release. This means having multiple songs ready and preparing a plan in the event that something does takeoff. One of the most dangerous weapons an artist has is consistency.

Never, ever get too comfortable

This goes hand in hand with the last rule. Never, ever, think that you’re irreplaceable. Labels can always find someone younger and hotter. Same goes for artists looking to collaborate, or groupies searching for the next big thing. Don’t let your relationships falter, or your circle change because you’re on you high horse, not willing to work with anyone else because of a perceived lack of importance. This will get you humbled, quick.

Any press is good press

Kanye said it best when he said that he doesn’t mind if people talk junk about him because if they weren’t talking about him at all then he’d have a problem. This mindset is important to have. You can do everything right and you’ll still have one hater or false byline ready to tear you to shreds. Realize that this attention keeps you in the limelight and keeps the checks coming in. Make sure to feed the flames and remain important in peoples’ lives.

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Professional Sports Agent Sal Jobe Takes Athletes To New Heights With Next Level Collective

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Sal Jobe, who is a novelist, actor, and professional sports agent, who was born and bred in East London, has gone a long way from the youthful passion-fueled athlete who played football all through school and competed in numerous competitions. He became acutely aware of the difficulties that come with not having an agent throughout the course of his athletic career.

“I had the physical ability and mental capacity to rise through the ranks, but something was missing. Later on, I realized that I needed someone who could pull strings and support me in my bid to be the best,” shared Sal Jobe.

This well-respected expert is now representing some of the greatest names in the business, driven by the desire to serve as a pillar for others. Sal Jobe, the CEO of Next Level Collective, a fast-growing organization that helps the world’s most elite athletes achieve greater heights, has earned a reputation for going above and beyond in connecting individuals under his wing with the chances they require.

It’s no wonder that Sal Jobe draws inspiration from well-known figures who have helped hopefuls achieve success. He’s looked up to powerhouses like Will Smith, Eric Thomas, and Michael Jordan from the start, not just because they’ve all overcome adversity and come out on top, but also because of how they’ve used their clout to help others.

Sal Jobe has steered a lengthy list of doers in the correct way thus far, and he continues to win the respect of countless sportsmen. His skills, as well as the fact that he is aware of the realities faced by athletes all over the world, have helped him create a respected reputation in the field. Furthermore, by his personal tale of perseverance in the face of adversity, he was able to gain the trust and respect of a large number of people.

Sal Jobe may be anticipated to do much more in the future years as he solidifies his reputation. Sal Jobe hopes to pave the way to success for more athletes and self-starters by establishing new agencies and publishing books that shed light on what it takes to achieve one’s goals. Regardless of the nature of his future endeavors, one thing will remain constant: the reminder that life’s difficulties may come and go, but they will not stay indefinitely.

Keep up with him on Instagram @saljobeofficial.

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Rising Artist Nokki Cabrera Announces ‘Trap Salsa’ Debut EP Arriving July 15

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Delivering music that’s the best of both worlds, Nokki Cabrera is here to claim her title as the ‘Princess of Trap Salsa.’ Rising artist Nokki Cabrera is getting ready to release her debut EP Trap Salsa, which will be out July 15th, 2021 on all platforms. The upcoming project includes 6 tracks that showcase her range, talent, and creativity as an artist, as well as show the world what she’s capable of. For Cabrera, her inspiration and motivation for making music is about making people feel confident and empowered, and Trap Salsa does exactly that.

Trap Salsa is about love, optimism, living your life to the fullest, seeing the beauty in things, and never taking anything for granted,” said Nokki Cabrera. “When people listen to this project, I pray they feel confident, embraced, and loved. I want people to feel light and to want to express themselves in positive ways.”

Trap Salsa sees the Tampa, Florida native leaning into her Cuban roots and newfound artistry. Her sound combines traditional salsa music with heavily influenced American trap music as the base. ‘Trap’ resembles her American side, while ‘Salsa’ resembles her Cuban side. The upcoming project demonstrates Cabrera’s ability to thrive as a singer while staying true to her roots and creating a sound that is fun, energetic, and inspired by her childhood.

“As a child, my parents would play all sorts of Latin music in the house, since Spanish is their first language,” Cabrera said. “I’m a first-generation Cuban American so I wanted my music to represent that as well.”

Having built her own organic fanbase on TikTok and Instagram, Nokki Cabrera is now here to show the world what she’s capable of. She’s ready to manifest the singing and performing career she’s always envisioned as a child. With the upcoming release of her debut project ‘Trap Salsa,’ audiences are in for a ride.

FOLLOW NOKKI AND BE ON THE LOOKOUT FOR ‘TRAP SALSA’ OUT JULY 15.
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INTERVIEW: Kevin Kartier Is Straight From The Mississippi Mudd

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Kevin Kartier

Kevin Kartier has been putting on for his area for years. The blog era was generous to him, and his peers have always respected him. His work in music has been consistent for almost 10 years now. He and his partner Tevaar Smith have done all they can to make it out and create a bridge from the Gulf Coast to the rest of the music industry. After putting together multiple playlists and entertainment seminars, Kevin’s mission to do it for the ‘Sip is nowhere near finished. His latest project, ‘Vibes & Vices,’ shows his growth as an emcee. With 8 tracks and features from Smoke DZA & fellow Mississippian Josh Waters, you have a project full of heart. Clocking in just a little under 30 minutes, Kevin leaves his fans with just enough to know that he’s ready for the big time. The Sony/Orchard distributed project has experienced a lot of playlisting support on DSPs and solid placements on various outlets. Not too shabby for a rapper from the 3rd coast!

Check out our interesting Q & A here!

Q: What does your area mean to you?

Kevin K: Being from Mississippi and specifically the Gulf Coast means a lot to me. I used to look at it like
it was a negative or it worked against me being from Mississippi but I realized it directly led to me
becoming who I am today. Being from Mississippi means being resilient, hard-working, and creative.
We’re used to doing the most with the least down here. That pride is directly what led to the creation of
Mississippi Mudd.

Q: As partners from an area with much music business infrastructure, who inspired you all?

Kevin K: When I was younger, I was really motivated by Jay-Z’s early story. He started as an
artist that nobody really wanted to sign, so he got with his boys and created a label. They built the
company around Jay and were able to lay the foundation for an empire. Jay was 28 when
Reasonable Doubt dropped, but he also knew it was a chess game, not checkers, and I think
that attitude helped guide him to where he is now. That kind of long-term thinking inspires me.

Kevin Kartier & Tevaar Smith

Q: What do you want fans to know about your upcoming project, Vibes & Vices?

Kevin K: Vibes & Vices is my official debut album and is a long time coming. As they say, an
artist’s debut album is the summation of their life and times up to that point. I think I’ve always
been technically, mechanically a good rapper, but this project really shows my growth and
depths as a real songwriter and performer. These are all songs that allow me to talk about the more
personal subject matter but are also timeless and are relatable to the listener. I’ve really been
able to “let go” more as a songwriter, and I think it shows. These words, thoughts, and feelings
have allowed me to go to another level performance-wise too.

Q: What made you all start doing your Mississippi Mudd playlist?

Kevin K: It all relates back to being from Mississippi and feeling like there was a distinct lack of
resources and outlets as compared to other areas. And instead of running away from it, Tevaar
(my manager) and I decided to face it head-on and begin the process of creating those needed
platforms and opportunities. Mississippi Mudd was born directly from that desire to help
Mississippi grows and connects all the dope creatives in the state.

Q: Can you talk about how difficult or easy it has been to continue to work during the pandemic?

Kevin K: I’ve been fortunate to have been able to stay busy during the pandemic. I actually have a
degree in film, so it’s been a wild time trying to freelance and stay active. Still, I was fortunate
enough to link up with a local videographer, and that was a great way to keep working and in
a way that I can still kind of have a say in what happens. Plus, I took the time during the pandemic
to really work on Vibes and Vices and keep myself back into the mode of a recording artist and
writing/recording. I’ve been able to work with different producers and engineers, too, which has
been a blessing.

Q: You have features with Smoke DZA, Cyhi, and many others! Who is your dream collaborator in
the future?

Kevin K: Yea, I’ve been able to work with some pretty dope artists, and I don’t take that for granted.
In the future, as far as other artists, I’d like to get one with Curren$y as he is a legend and
someone I’ve personally been a fan of for years.

Q: What are your goals for the rest of the year?

Kevin K: My biggest goal is to rollout Vibes & Vices and shares with the world these
songs and videos that represent a milestone and where I am in my life right now.

Being able to share all of the hard work and creative energy that was put into this
record from not just me but all the producers, engineers, and other artists. It
really was a labor of love, and I hope the listener gets that feeling whenever they
hear any of the music.

Peep his new album Vibes & Vices today!

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