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Eem Triplin & $NOT Unite for Laid Back “LET YOU KNOW” Single

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Creating immersive soundscapes to couch his raspy vocals and hummable melodies, Eem Triplin does not have to make noise to demand attention. Going back and forth with kindred spirit $NOT, Eem says a wistful goodbye to a romantic partner on his new single LET YOU KNOW.” Though Eem Triplin and $NOT have collaborated extensively in the past–Eem produced $NOT’s 2020 fan-favorite “Revenge, was behind the boards for “BENZO” and “High IQ” from $NOT’s Ethereal album and the recent $NOT and Night Lovell single, “MS PORTER”–”LET YOU KNOW” marks the first-ever song to feature both artists on vocals. The two iconoclasts prove to have natural chemistry, as they trade bars, $NOT’s basso rumblings providing the perfect counterpart for Eem’s appealing rasp and animated ad-libs. Twirling gentle melodies and triplet rhymes over minor-key organ and snapping fingers, Eem and $NOT chronicle how their hard-earned trust issues affect their romantic lives: “I thought/That we were friends/But I guess I was thinkin’ wrong/I can’t pretend/That you was just my only one/I make amends/I’m coming clean to you for once/Are we still friends?/Oh yeah oh yeah oh yeah oh yeah,” sings Eem. “LET YOU KNOW” was produced by Eem and his go-to co-producer, Charlie Myles, who’s best know for his work with Smino, Matt Martians and The Internet.

“LET YOU KNOW” is the latest landmark in Eem’s unexpected rise, fueled by a mixture of strong music and a knack for going viral. Born and raised in Johnstown, Pennsylvania, a community of roughly 18,000 located near Pittsburgh, Eem started his career as a producer, creating and selling beats online and catching the attention of artists like $NOT and T9ine. Eem’s success as a producer fueled his desire to become an artist in his own right. His career as an artist kicked into high gear when he shared “AWKWARD FREESTYLE,” a self-produced, personality-filled song that used elements of Tyler, The Creator’s 2013 song of the same name. The song quickly went viral, inspiring thousands of TikTok creations, generating millions of streams on all platforms, and eventually reaching the ears of Tyler himself, who enthusiastically gave his co-sign.

“AWKWARD FREESTYLE” generated over 20 million streams across platforms, and fans intrigued by the song quickly found that Eem had a full catalog of similarly vibey highlights to choose from, including singles like “Louie V” (6 million Spotify streams) and his latest track “JUST FRIENDS?” (3 million streams since its early September release). Recently, Eem made his first festival performance at Rolling Loud New York, performing in front of a sparse crowd but making sure that the folks in the crowd would remember him forever (even if they forgot their own names in the process).

With hundreds of thousands of streams on his catalog per week, the 21-year-old Eem Triplin’s potential is sky high. Stay tuned for a new EP from the multitalented artist in the near future.

Stream “LET YOU KNOW” ft. $NOT

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DUSTY LOCANE Sends A Message with ‘CATCH DA FLU’ EP

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DUSTY LOCANE took the Five Boroughs by storm with his rumbling bass delivery and merciless rhymes. Capping off a torrent of activity from the Canarsie native, DUSTY shares CATCH DA FLU, a purposeful and powerful six-track EP. CATCH DA FLU arrives as DUSTY turns himself into the authorities, and the EP vibrates with the intensity of a rising artist making the most of his freedom. Featuring the breathless flows and gravelly melodies that made DUSTY one of Brooklyn’s biggest stars, CATCH DA FLU (named after DUSTY’s home borough of Canarsie, or Da Flu, and his “FLU GANG,” which he introduced in a recent song) is blessed with a heightened lyrical clarity, as DUSTY processes his feelings and flexes his muscles. CATCH DA FLU is available on all platforms via EMPIRE.

DUSTY speaks on his issues with the determined opening track “TRIALS AND TRIBULATIONS,” as he makes clear that he values loyalty above all else, and spits cold hard facts about his status as one of the hottest rappers in the city: “I went from nothin in my bank account to $40k for a show/And  it’s 25 for the feature/Send my demons like I’m grim reaper/I was the one makin’ all the plays, y’all n****s stuck in the bleachers.” He concludes the song with a statement of faith in his 95MM associates, who he knows will hold it down while he’s away. The six-track effort includes additional highlights including the wavering and infectious “NO VACCINE,” as DUSTY promises that there’s nothing that can stop his FLU GANG, and the contemplative “MY WAY,” in which DUSTY channels another NYC native icon and promises that DUSTY’s current situation won’t stop him from lifting his friends and family out of poverty.

CATCH DA FLU arrives in the wake of NIGHTMARE ON DA FIFTH, a sinister project that dropped on Halloween. The new tape continues to cement the Canarsie native’s chokehold on the Brooklyn drill scene, while also taking the time to showcase the talents of DUSTY’s 95MM crew, including 3KizzyKajun Waters, who recently teamed with DUSTY for the new banger “Chevelle,” SFIV5Stelly Hundo, and OMB Jay Dee. Home to highlights like PRESSURE” and FLU GANG,” and the buzzing single ROLANDO 2 (Catch The Rain)” (1.1 million views in 2 weeks), NIGHTMARE ON DA FIFTH is available everywhere via EMPIRE.

NIGHTMARE ON DA FIFTH was the latest rung in DUSTY LOCANE’s ladder to stardom. He recently teamed up with his EMPIRE associates Rah Swish, OnPointLikeOP, and Ron Suno for the fierce SAY DAT EP,  home to peerless posse cuts like BUST DOWN” (1.2 million views) and “ANGELS & DEMONS” (1.1 million views). Earlier in the year, DUSTY dropped the ROLLIN N CONTROLLIN EP, which collected each installment of DUSTY, “ROLLIN N CONTROLLIN ”  singles, including the recent “ROLLIN N CONTROLLIN Pt. 3 (BEEN ROLLIN),” it’s TikTok-viral predecessor, and the GOLD certified original. The EP also featured his second-ever single, “Rolando (Caught In The Rain),” which generated hundreds of millions of streams across platforms.

Though he’s stepping away from the game for a while, DUSTY doesn’t see his situation as a setback–he’ll be back soon enough, focused and stronger than ever, as he continues his mission to elevate to A-List status.

“WHAT DON’T KILL ME MAKES ME 95 TIMES STRONGER,” said DUSTY on Instagram. “TO ALL MY REAL SUPPORTERS AND FANS ITS MORE ON DA WAY VERY SOON

Stream CATCH DA FLU EP

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Ferg Co-Signed Antha Pantha Salutes the Real With Her Charismatic Debut Single

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Bursting out of Harlem with bottomless bars, rapper Antha Pantha has no patience for fakeness. Making a ferocious first impression with her impressive debut single, the “Scrilla Hill” native shares “Real B*tches.” Announcing herself with a fierce growl before launching into her first verse, Antha Pantha dazzles with an animated delivery over triumphant horns and fast-paced 808s, alternating between clipped cadences and sly melodies to create her new anthem. Produced by NYC beatmakers Tweek Tune (Fivio Foreign, Lil TJay, A$AP Ferg) and LaChaleur (A$AP Ferg, Famous Dex), the new song is an ode to supreme self-confidence, as Antha implores listeners to stay true to themselves and elucidate what it means to be a “real ass b*tch”: “I only wear makeup at a photoshoot/Cause Ion need that sh*t just to look cute/A real pretty b*tch every day I wake up/It’s too hot for that sh*t it’s ’bout to cake up.”

In the video, directed by ICE STUDIOS, Antha proves that she can command any situation with her forceful personality. The clip opens with the New York native portraying a convict, as she recruits a loyal crew of pink jumpsuit-clad inmates in the prison yard. In other scenes, Antha leads a gathering of ATVs in her native Harlem, with assistance from A$AP Ferg, who makes a cameo. No matter the scenario, Antha’s personality shines through as she enthusiastically delivers her verses.

“‘Real B*tches’ is an anthem for women embracing the perfection of not being perfect while not giving a f*ck because you’re secure in who you are and what you stand for,” says Antha Pantha.

Obsessed with music, theater, and dance since she was a child, Antha made waves in Harlem with her outsized personality and undeniable talent. Her magnetic qualities attracted the attention of A$AP Ferg, a childhood friend of hers, who quickly became a close collaborator. Antha first earned mainstream attention in 2019 when she appeared on songs from Ferg’s Floor Seats series of EPs, most notably on the buzzing single “Wigs,” which also featured City Girls. In 2020, Antha went toe-to-toe with Ferg once again on the Hit-Boy-produced “Mask.” 

With “Real B*tches,” Antha Pantha announces herself as a prodigious talent that deserves attention. Stay tuned for much more in 2023.

Watch “Real B*tches”

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Phora Releases New Album ‘The Butterfly Effect’

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After a two-year hiatus from his last album release via his own imprint Yours Truly Records, hip-hop artist Phora is back with his highly anticipated new album, The Butterfly Effect. The Butterfly effect is an emotional body of work. This album tackles why he’s been quiet on the music scene, heartbreak, juggling his career and personal life, learning how to love again, and ultimately growing as a man and artist. 

He just announced The Fan Appreciation Tour to celebrate the record’s arrival. This is a four-show tour starting in Los Angeles,CA, Brooklyn, NY, Phoenix,AZ, and Chicago, IL, with free admission. Phora has a special treat awaiting for his loyal fans in each city! 

“This wouldn’t be possible without them; I just want to get back and do something different,” as he highlights the importance of The Fan Appreciation/ The Butterfly Effect tour starting December 4th.  

Stay tuned for more to come on Phora

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