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EBKICKS The Brand That Provides An Affordable, High-Quality Shoe Cleaner Sold Nearly 1 Million Units And Created A New Lane As Its Owners Became Social Media Influencers



EBKICKS offers premium all-natural sneaker cleaner at two locations in Las Vegas as well as to numerous online retailers. The brand’s cost saving approach to “clean kicks” yields its overwhelming global market presence due to its commitment to achieving optimal customer satisfaction. 

Elin and Kenny Berbick of EB Kicks

It’s important to understand how Elin and Kenny Berbick also known as “EB” and “Classic Kenny” achieved a high level of global success with EBKICKS. Firstly, the Berbicks are huge sneakerheads, with 1200 pairs of sneakers to date. They launched EBKICKS because they understood the importance of preserving the exclusive kicks in their collection. The Berbicks preferred to take care of their sneakers as opposed to having to dish out hundreds to replace the ones they owned. 

Kenny Berbick In Front of His Shoe Collection

To give a little background on the origins of the brand name, Elin created an Instagram account under the name EBKICKS where she posted pictures of herself wearing different shoes. After 10 years of experience in the shoe cleaner industry, the duo decided to launch their own brand. 

Their shoe cleaner doesn’t just clean shoes, it cleans purses, car interiors and many other materials. They plan to create more products that can help customers solve everyday problems. Their overall objective is to have their products available to sneakerheads all over the world.

“We stand behind our product because it works as an all purpose cleaner.” 

EBKICKS gives consumers more bang for their buck, as they offer two times the amount of product (8 oz.) for the same price as their competitors who only offer 4 oz. bottles. 

“We set ourselves apart because EBKICKS products are 100% organic and we supply our customers with a sponge, which works well on suede,” EB said. 

Moreover, the brand is a lifestyle. The Berbicks let their customers in on their lives by posting videos about shoes. They genuinely showcase themselves as sneaker fanatics, marketing to both men and women between the ages of 16 and 45. 

In 2022, EBKICKS intends to add an odor eliminator to its product list. It also plans to collaborate with “The Shoe Doctor” who has garnered 6 million followers on TikTok. The collaboration will feature a special box with the EBKICKS logo on it. The Shoe Doctor and EBKICKS have even been featured in GQ Magazine.

EB and Kenny have even become influencers in their own right with over 180,000 followers on Instagram and over 365K followers on TikTok and 4.4 Million likes on the same platform!  

Browse the best sneaker cleaner kits and premium sponges, visit the EBKICKS website:

For engaging content, follow EBKICKS on TikTok Instagram and YouTube.

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Artist To Watch

Alex Mali Unveils Her Sensual and Confident Sound in “DinnerTime”




Alex Mali

Alex Mali (@mainlymali), a soulful artist hailing from Brooklyn, NY, is setting the tone with her unique blend of Dancehall R&B/Pop. Her latest single “DinnerTime,” (out today) is a song that emerged from the theme of self-confidence and empowerment and serves as a tantalizing taste of her upcoming debut album.

The title itself, “DinnerTime,” hints at a playful exploration of sensuality and self-confidence, as Alex expertly crafts catchy puns and wordplay throughout the track. With a sensual and poetic approach, she implies wanting to skip dinner and wanting to be the main course instead. Alex Mali explores the concept of women comparing themselves to “a snack” or “a meal,” delving into her own perspective and redefining what it means to be sexy. Through the song, she creates a sensual atmosphere that is both bold and delicate, showcasing her unique storytelling ability.

Alex Mali finds passion and solace in the power of music. It served as a grounding force during her struggle with depression in her first year of college and continues to be a source of comfort and expression. Through her music, she aims to provide a safe space for listeners to navigate their own emotions and find solace.

When it comes to her sound, Alex Mali describes it as Dancehall R&B/Pop, representing her Jamaican and Trinidadian roots. Her fusion of genres creates a distinct and authentic sonic experience that reflects her upbringing and influences.

One of the proudest moments in Alex Mali’s music career so far was being sampled by Dancehall artist Kranium. Being recognized and sampled by an artist she grew up listening to was a surreal and gratifying experience, highlighting her early success in the industry.

Alex Mali’s message to her fans and listeners is to embrace the journey of self-discovery, finding beauty in every phase, setback, and triumph. She urges her audience to appreciate their own evolution, trusting the process and staying resilient through the highs and lows of life.

“Finding yourself is a journey and you should allow yourself the grace to find the beauty in every phase, every setback and every triumph,” Alex Mali says. “Go through those emotions with confidence in knowing that all will be as it’s meant to be because you have appreciated the evolution and trusted the process. Keep going.”

To stay updated on Alex Mali’s musical journey, follow her on Instagram (@mainlymali), Twitter (@mainlymali), and YouTube (Alex Mali). Prepare to indulge in the enticing sounds and empowering messages of this rising artist.

Stream “DinnerTime” below:



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Los Cabos Premier Jazz Experience, “The Life Luxe Experience”, Announces New Date and Exciting Additions




The black, female-owned jazz experience, The Life Luxe Experience, has just announced, November 2-6, 2023 as the new date for their annual event held in the relaxing city of Los Cabos, Mexico. The Life Luxe Experience has always created its weekend event based on the needs and desires of its guests, many who, despite a desire to attend, found the dates in conflict with important personal milestones.

We believe that what makes the Life Luxe Experience different from other jazz events is our special connection with our guests“, said CEO and Co-Founder Dianna Clarkson. “Our experiences are curated based on our knowledge of who our guests are and through listening to their feedback. Many guests have told us that they will come to a Life Luxe Experience no matter when it is held. however, after scheduling the event in May, we received lots of feedback that they preferred coming to Los Cabos in November. With that in mind, we made the decision to move the 2023 event back to our November date and we plan to keep it there for years to come“.

The Life Luxe Experience is an upscale and urbane event created to celebrate the best of culture, cuisine, and creativity while highlighting the universal influence of jazz. After receiving feedback about the current talent steering away from their traditionally jazz-focused lineup, they have decided to go back to their roots by highlighting the best acts in jazz and soul. This bucket list-worthy event offers the ultimate getaway by pairing an upscale, international destination with 5-star accommodations, fine haute cuisine, top-shelf libations, breathtaking golf, spa, health and wellness workshops, curated experiences around Los Cabos.

Stop time in its tracks and indulge yourself in a weekend complete with all of the necessary luxuries and experiences needed to delight your senses and fill your soul.

Learn more about The Life Luxe Experience and the LuxeUp custom packages offered for guests here:

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Perfect Distro is the Ideal Option for Independent Artists at Every Level




Founded in 2021 by John Nichols, Perfect Distro has become one of the fastest-rising distribution companies in the industry. Nichols has a bevy of experience distributing music after partnering with musical heavyweights like QC, Warner Music Group, Atlantic Records, Alamo Records, Think It’s A Game Records, Freebandz, 300 ENT, Young Money Records, and many more. His success led him to become one of the industry’s go-to for mixtape streaming, marketing, and advertising.

His most significant accomplishments include Lil Wayne’s ‘Sorry 4 Tha Wait 2, Meek Mill’s DC4, and most notably, Lil Baby’s hit smash, “Freestyle.” To date, Nichols has helped facilitate over 1,000 project releases. After a two-year hiatus, he is back with his latest endeavor in partnership with Vydia. Perfect Distro has accrued over 50 artists and influencers to the roster since opening in 2022. Not only do they collect and distribute music, but the company also focuses on music business education. Creatives can use the platform to collect YouTube revenue, and the same for social media. They have hosted countless showcases and look to keep their foot on the gas in the upcoming years.

Perfect Distro distributes content to all Digital Service Platforms, including Apple Music, Spotify, YouTube, TikTok, Facebook, Instagram, JPay, iHeart Radio & many more. Look out for more from the distribution giant shortly.

Learn more at Perfect Distro’s website.

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