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Drake producer Noah “40” Shebib shares new mini-doc “Toronto Rising” 

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Grammy-award-winning producer Noah “40” Shebib has just appeared in a mini-documentary titled “Toronto Rising” produced by Native Instruments. The 14-minute doc was filmed in 40’s hometown of Toronto and intimately details the beginnings of his long-standing career, including how he found his initial love for hip-hop, the integral role the Toronto rap scene has played in his journey, the beginnings of his award-winning relationship with Drake, and the construction of their record label OVO.

Native Instruments and 40 collaborated on this project with director Alim Sabir to construct this mini-doc in hopes of inspiring the next generation of producers. 40 wanted to give up-and-coming producers insight into how important it is to be involved in local music scenes and how he was able to accomplish so much at a time when the only instrument he had to make beats was his laptop. “Toronto Rising” is an intimate look into the life of 40 from his perspective, showing viewers the landmark places and hallmark collaborators that made him the super-producer he is today. This documentary puts 40’s life on display like never before, from the iconic hip-hop, break-dancing, and graffiti hubs of his youth, to his Grandmother’s house where he had his first studio, and the pristine State Of The Art (SOTA) studios he’s built for himself today.

The mini-doc also features rare archival footage of 40’s come-up, including never-before-seen material of key milestones in his career. This intimate story is told with home videos of him discovering his love for the piano as a child, his tenure in the Toronto-based rap crew “Empire” in the late-90s, and the early days of his legendary partnership with Drake when they were putting together his debut album, So Far Gone“Toronto Rising” also speaks about 40’s ongoing battle with Multiple Sclerosis and how even in the face of adversity, he’s never lost his drive to create and wants to serve as an inspiration for others facing severe challenges to never lose hope and keep going. In the words of Noah “40” Shebib:

“I’ve always considered myself a visitor in hip hop. When I was 21, I got diagnosed with multiple sclerosis. I learned a lesson in the hospital, which was that as long as I had at least one finger that still worked, no matter what the world took from me, I could play the keyboard and I could make music. All the things in my life have pointed me in one direction. I’m here to play my part and to leave my impact.”

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Oakland’s Joe Blow and AG Unite On New Single “One In A Billion”

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Oakland Artist Joe Blow has made a striking return to the scene with his latest single “One in a Billion,” produced by San Diego’s AG. This track marks Joe Blow’s first release following a brief hiatus, offering his devoted fans a fresh sound infused with his signature West Coast flair.

Known for his expertise in crafting West Coast rap and contemporary hip-hop, Joe Blow brings a unique essence to the rap spectrum, gravitating towards the underground side of the genre. Unveiling “One in a Billion,” Joe Blow presents an Oakland anthem tailored for the steadfast hustlers who embody resilience and determination on a daily grind. The production of the track radiates a laid-back and glossy vibe, setting the tone for a smooth yet invigorating listening experience.

While Joe Blow has collaborated with some of the best in the industry, his authentic style and skill shine through in his solo endeavors. For those unfamiliar with his work, tracks like “Overdose” stand out as prime examples of Joe Blow’s ability to create captivating gangsta rap and laid-back compositions.

Renowned for his steady career since the early 1980s, Joe Blow remains a celebrated figure in the Oakland music scene. With his most streamed single being “Overdose” featuring Stevie Job, Joe Blow’s dedication to his craft and loyal fanbase have solidified his status in the industry.

For fans eager to experience Joe Blow’s latest offering, “One in a Billion,” the official music video captures the essence and energy of the track. The video, available via the link below, provides a visual accompaniment to Joe Blow’s lyrical prowess and AG’s exceptional production, offering a glimpse into the world of this influential Oakland artist.

As Joe Blow returns to the spotlight with “One in a Billion,” the track not only embodies his artistic evolution but also serves as a testament to his enduring legacy in West Coast rap. With his unmistakable style and unwavering dedication, Joe Blow continues to captivate audiences and inspire fellow musicians with his one-of-a-kind sound.

Watch the official music video for “One in a Billion” below.

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Music Videos

ATAK Unviels Need Space [Prod. By DJ Plugg]

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West Denver native ATAK releases a new animated video for “Need Space” off of his upcoming Prayers EP. Produced by DJ Plugg. Animation created by Neeko Muzik.

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Music Videos

Charles X Drops The Official Video For “FILA”

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Los Angeles-based artist Charles X has once again captivated the music world with the release of the official video for his latest single, “FILA.” Known for his unique blend of influences ranging from Michael Jackson to Andre 3000, Charles X brings a fresh and invigorating sound to the industry.

Charles X’s journey into music began early. A self-described misfit, he found solace and expression in music at the tender age of 12. Growing up with the absence of a father figure and frequently moving due to his mother’s military career, Charles X faced numerous challenges. These hardships only fueled his passion for music, transforming his struggles into a creative outlet.

The video for “FILA” is a testament to his artistic vision. Seamlessly blending the soulful introspection of Frank Ocean with the vibrant energy of Michael Jackson, the video offers a visual and auditory feast. Charles X’s ability to mix crooner vocals with rhythmic flow is on full display, earning him critical acclaim and comparisons to some of the industry’s greats.

Over his 20-year career, Charles X has remained dedicated to pushing musical boundaries. His collaborations with artists like Georgia Anne Muldrow and Caravan Palace highlight his versatility and commitment to creating unique sounds. His work has been featured in prestigious European publications such as Rolling Stone, Vanity Fair  and BET France, solidifying his international presence.

Charles X remains humble about his talents, attributing his success to his deep love and respect for music rather than innate skill. This humility, coupled with his relentless drive, sets him apart in an industry often dominated by conformity.

His message is clear: his music is about love and positivity. Charles X aspires to be a positive role model, particularly for young black kids facing similar challenges. His dream is to tour the world, spreading truth and making a lasting, positive impact.

As fans eagerly await more releases, the “FILA” video marks a significant milestone in Charles X’s career. To stay updated on his journey, follow Charles X on Instagram, Facebook, and TikTok. Listen to his music on Spotify and Apple Music.

Check out the official visuals for “FILA” below.

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