Music Videos
Drake producer Noah “40” Shebib shares new mini-doc “Toronto Rising”
Grammy-award-winning producer Noah “40” Shebib has just appeared in a mini-documentary titled “Toronto Rising” produced by Native Instruments. The 14-minute doc was filmed in 40’s hometown of Toronto and intimately details the beginnings of his long-standing career, including how he found his initial love for hip-hop, the integral role the Toronto rap scene has played in his journey, the beginnings of his award-winning relationship with Drake, and the construction of their record label OVO.
Native Instruments and 40 collaborated on this project with director Alim Sabir to construct this mini-doc in hopes of inspiring the next generation of producers. 40 wanted to give up-and-coming producers insight into how important it is to be involved in local music scenes and how he was able to accomplish so much at a time when the only instrument he had to make beats was his laptop. “Toronto Rising” is an intimate look into the life of 40 from his perspective, showing viewers the landmark places and hallmark collaborators that made him the super-producer he is today. This documentary puts 40’s life on display like never before, from the iconic hip-hop, break-dancing, and graffiti hubs of his youth, to his Grandmother’s house where he had his first studio, and the pristine State Of The Art (SOTA) studios he’s built for himself today.
The mini-doc also features rare archival footage of 40’s come-up, including never-before-seen material of key milestones in his career. This intimate story is told with home videos of him discovering his love for the piano as a child, his tenure in the Toronto-based rap crew “Empire” in the late-90s, and the early days of his legendary partnership with Drake when they were putting together his debut album, So Far Gone. “Toronto Rising” also speaks about 40’s ongoing battle with Multiple Sclerosis and how even in the face of adversity, he’s never lost his drive to create and wants to serve as an inspiration for others facing severe challenges to never lose hope and keep going. In the words of Noah “40” Shebib:
“I’ve always considered myself a visitor in hip hop. When I was 21, I got diagnosed with multiple sclerosis. I learned a lesson in the hospital, which was that as long as I had at least one finger that still worked, no matter what the world took from me, I could play the keyboard and I could make music. All the things in my life have pointed me in one direction. I’m here to play my part and to leave my impact.”
In the mid-2000s, Don Trip was one of hip-hop’s most inferior lyricists of the era. Hailing from Memphis, he has created a career that spans decades with his soulful contemporary rap style. Today, while promoting his new album, Hell’s Kitchen, the veteran recording artist previews his latest body of work with a live performance for the album-cut called “Say Less.”
“Say Less” is a impactful track that compliments Don Trip’s signature style as he tells a story about paper chasing. Telling the haters to refocus their attention to wonder why he only talks about money, Don Trip keeps it short and sweet when conversations with the time wasters. From beginning to end, Don Trip is slick, charming, and confident on “Say Less,” and will have fans rushing to his new album eager to hear more.
Hell’s Kitchen is Don Trip’s third album of 2023. Following The Devil You Know and Long Live Pif, the latest album includes breakout singles “Kitchen On Fire,” “Return To Sender,” and “The Outsiders.” Don Trip’s latest release is the perfect origin point for the next generation of rap fans as he currently draws over 101,000 monthly listeners on Spotify.
Watch the live performance of “Say Less” below, and afterward, feel free to follow Don Trip on social media.
Viral emerging RNB artist LAW, aka Ladies Always Win, is back with a compelling record that’s sure to catch the ears of RNB lovers. She gracefully releases her highly-anticipated single “Wawa” featuring 2KBaby, as the two show and prove what it looks like when New York and Louisville link up. This new single follows a summer filled with remarkable milestones for LAW, including her exclusive appearance via On The Radar, amassing over 1 million followers on TikTok, and a breathtaking live rendition of her single “Why Me”, that left her audience in awe.
This new record is the perfect finale to LAW’s “Summer of Law” campaign that began in July. Her previous hits, including “Switch It Up,” “Buss It Down,” and “Act Like You Know,” have garnered widespread attention and solidified her position as an artist on the rise.
“Wawa” takes its name from the iconic convenience chain and weaves a narrative of chance encounters and immediate attraction. The track’s lyrics beautifully capture the essence of a serendipitous meeting between two people that can merge their paths. The collaboration between LAW and 2KBaby isn’t just about two artists coming together; it’s about two regions, New York and Louisville, joining forces to create something magical. Each artist brings their unique perspective and influences to the table, resulting in a track that celebrates the best of both worlds.
For more information about LAW and updates on her music follow LAW on TikTok, Instagram, and YouTube.
TikTok: https://www.tiktok.com/@lawandmusic?lang=en
Instagram: https://www.instagram.com/lawandmusic/
Just before he makes his debut performance at T-Mobile Center alongside Juicy J and That Mexican OT this weekend for the Major Cannabis Expo, Kye Colors‘ connects with in-house creative director Kendu for a small screen interpretation of the Shaq Gonzoe, Pierre Mathieu-Lanca, and Will Steller produced skate anthem “GLIDE.”
Serving as the first offering from the Missouri musician’s forthcoming ‘COLORMAN: GREEN’ project, the visual to the feel-good single was preceded by ‘COLORMAN: YELLOW’ and ‘COLORMAN: RED.’ “Going to the skating rink is one of my favorite pastimes. This is my first official skate song, but it’s also self-motivating for me to go out and show how much I want it,” says the LVRN (home to Summer Walker, 6lack, DSVN, Westside Boogie, etc.) managed recording artist.
J’Kye Slatton PKA Kye Colors is a rapper and producer from the south side of Kansas City. Showcasing his passion for music from an early age, Kye began writing songs as early as age 5, often using crayons as his instrument of choice. Today, Kye has evolved into a vibrant and innovative artist, weaving intricate stories and evocative melodies into each captivating cut. Following a sync on Peacock’s original series Bel-Air and his partnership alongside ATL music powerhouse Love Renaissance (@LVRN) in conjunction with Wasteland Records, the talented Hip-Hop act is poised to be your favorite artist’s favorite artist.
Watch the music video for “GLIDE” and stream the official audio on your DSP of choice via Wasteland Records/Venice Music below.
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